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Use the Demographics template to describe the characteristics of a population group. The most common usage of demographics is to profile a typical buyer or user of a product or service, or to profile individuals or groups you hope to influence with advertising or political messages.
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Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

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A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Demographics.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document such as these.

Writing the Demographics document

Use this page to describe the characteristics of population group. The most common usage of demographics is to profile typical buyer or user of product or service or to profile individuals or groups you hope to influence with advertising or political messages. Introduce the topic of demographics here and explain why this description is important in the context of your proposal. You may also need to explain how you selected these characteristics. For example you might write. " Based on survey of subscribers to our magazine we believe the profile of our typical reader is as follows. " Listed below are common characteristics described in demographics. You may not need all of these or you may have other characteristics that you need to add. Gender Male or female Age or age range Income level Race ethnicity Education level

Nationality Religion Married Single Divorced Children Childless Hobby or other interest Add any summary information that is relevant. For example you might want to draw conclusions about how to tailor messages for this demographic or add statements about how this demographic trend is changing. Web site domain URL

A Document from Proposal Pack

The editable Demographics template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
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