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Use this page to describe the condition of exposure for your business or your clients business. The term exposure can have different meanings depending on context. When speaking about advertising exposure means the numbers of potential customers reached by an advertisement in this case the greater the exposure the more successful the advertising campaign. Note that Proposal Kit contains many templates for discussing advertising including Advertising Marketing Plan Media Kit and Promotion. When speaking about banking and investments exposure generally refers to the amount of money invested in one area. the greater the exposure the greater the risk of financial loss. And when talking about hazardous substances exposure refers to the amount of time in contact with hazardous substance. again the greater the exposure the greater the risk of injury. In insurance exposure usually refers to claimants ability to sue for damages. Introduce the purpose of this document and explain why its important to discuss exposure in your proposal. Current Situation Describe the current situation. If the exposure is past or ongoing you can add facts and figures. If you are proposing situation that will have exposure then explain why its good idea to take the risk or pay for the exposure. Costs Risks Versus Benefits Describe the actual or potential costs and or risks versus the benefits of exposure.
Results Discuss the results that have been achieved or that you expect to achieve. Recommendations State any recommendations you may have about how to proceed or how to maintain or improve the situation. Web site domain URL