How do you write a Strategic Position document?

Following is an evaluation of Company names strategic position in the marketplace. Describe your companys strategic business position. Showing your understanding of the bigger picture of the marketplace and your place in it will show lenders funders you have better chance of success. There are additional related templates you can include as needed such as Market and Audience Industry Trends Marketing Plan and Competitive Analysis. Market and Audience. Describe the marketplace in which you sell your products or services. Include the size of the market and your share of the market. Describe your customer base. Market Approach. Describe your companys " Unique Selling Proposition. " Indicate how you clearly describe to the marketplace your unique offering to differentiate it from the competition. Describe your marketing avenues such as magazine advertising radio television word of mouth Internet paid advertising etc. Describe how your marketing gets seen by prospective customers shows benefits or shows solution to problem and then gets customers to take an action such as lead generation or making.

Analysis. Describe your unique position in the marketplace. How easy is it for your product service or project to be replaced by something else. Are you at the forefront of your industry in the middle or falling behind. Describe how protected your position is. For example do you have patents. Describe how strong your position is. Describe how competition can affect your position. Do you have an offer that is relatively easy to be produced by someone else or is there high cost of entry into your market that would prevent or make it more difficult for competitors. Describe how your position can be affected by your suppliers. Do you have strong or weak position with suppliers. How will your prices be affected by changes in costs of supplies. Are you tied to single supplier or do you have choice of multiple suppliers.