How to write my Strategic Position document

Following is an evaluation of Company names strategic position in the marketplace. Describe your companys strategic business position. Showing your understanding of the bigger picture of the marketplace and your place in it will show lenders funders you have better chance of success. There are additional related templates you can include as needed such as Market and Audience Industry Trends Marketing Plan and Competitive Analysis. Market and Audience. Describe the marketplace in which you sell your products or services. Include the size of the market and your share of the market. Describe your customer base. Market Approach. Describe your companys " Unique Selling Proposition. " Indicate how you clearly describe to the marketplace your unique offering to differentiate it from the competition. Describe your marketing avenues such as magazine advertising radio television word of mouth Internet paid advertising etc. Describe how your marketing gets seen by prospective customers shows benefits or shows solution to problem and then gets customers to take an action such as lead generation or making.

Analysis. Describe your unique position in the marketplace. How easy is it for your product service or project to be replaced by something else. Are you at the forefront of your industry in the middle or falling behind. Describe how protected your position is. For example do you have patents. Describe how strong your position is. Describe how competition can affect your position. Do you have an offer that is relatively easy to be produced by someone else or is there high cost of entry into your market that would prevent or make it more difficult for competitors. Describe how your position can be affected by your suppliers. Do you have strong or weak position with suppliers. How will your prices be affected by changes in costs of supplies. Are you tied to single supplier or do you have choice of multiple suppliers.

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The editable Strategic Position template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.

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Use the Strategic Position template to describe your company's strategic business position. Showing your understanding of the bigger picture of the marketplace and your place in it will show lenders/funders you have a better chance of success. There are additional related templates you can include as needed, such as Market and Audience, Industry Trends, Marketing Plan, and Competitive Analysis.

 

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Business Proposal Templates

Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters:
Business Proposal Templates
This template is illustrated in actual use in the following Sample Proposals. Samples are also included in each Proposal Pack and illustate many of the industries and situations this template can be used for:
Proposal Pack for Any Business

A proper business proposal will include multiple chapters. This is just one of many chapters that may be included in your proposal. The complete fill-in-the-blank template is included in our Proposal Pack template collections. A variety of sample proposals illustrating how companies in different industries both large and small have written proposals using our Proposal Packs are also included. This template will show you how to write the Strategic Position.

A wide variety of chapters are included and are intended to be picked based on your needs. All proposals are different and have different needs and goals. Pick the collection of chapters from our collection and organize them as needed for your proposal. Recommendations and samples provided are only intended as general guidelines.

Ian Lauder has been helping businesses write their proposals and contracts for almost two decades. Ian is the Owner and Founder of Proposal Kit, one of the original sources of business proposal and contract software products started in 1997.

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By Ian Lauder

Writing the Strategic Position document

Following is an evaluation of Company names strategic position in the marketplace. Describe your companys strategic business position. Showing your understanding of the bigger picture of the marketplace and your place in it will show lenders funders you have better chance of success. There are additional related templates you can include as needed such as Market and Audience Industry Trends Marketing Plan and Competitive Analysis. Market and Audience. Describe the marketplace in which you sell your products or services. Include the size of the market and your share of the market. Describe your customer base. Market Approach. Describe your companys " Unique Selling Proposition. " Indicate how you clearly describe to the marketplace your unique offering to differentiate it from the competition. Describe your marketing avenues such as magazine advertising radio television word of mouth Internet paid advertising etc. Describe how your marketing gets seen by prospective customers shows benefits or shows solution to problem and then gets customers to take an action such as lead generation or making.

Analysis. Describe your unique position in the marketplace. How easy is it for your product service or project to be replaced by something else. Are you at the forefront of your industry in the middle or falling behind. Describe how protected your position is. For example do you have patents. Describe how strong your position is. Describe how competition can affect your position. Do you have an offer that is relatively easy to be produced by someone else or is there high cost of entry into your market that would prevent or make it more difficult for competitors. Describe how your position can be affected by your suppliers. Do you have strong or weak position with suppliers. How will your prices be affected by changes in costs of supplies. Are you tied to single supplier or do you have choice of multiple suppliers.

A Document from Proposal Pack

The editable Strategic Position template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.

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