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sample,example,business,proposal book,publication,publishing,publish,manuscript,author,writer general technical project internal company department Joyce Evans Mark Street Orlando www JoyceJEvans com The Web Production Cookbook with Dreamweaver and Fireworks Prepared for Alice Jackson Senior Editor Prepared Joyce Evans Author With the release Macromedia Studio more and more people want take advantage the integrated tools both Fireworks and Dreamweaver increase productivity and site consistency and provide richer feature packed functionality for their web sites. There are existing titles that have the same nearly the same scope teaching method this book. Proposal Number Executive Summary Competitive Analysis Market and Audience Marketing Plan Time Line Outline Samples Authors Bio The Objective Macromedia Studio projected top selling product the next few years and this book plans take advantage this opportunity This book provides the following. Need Instructions that beyond those provided the documentation that accompanies the software. Need Extensive examples what can accomplished with the software and step step instructions how achieve those results. Need Time saving tips and tricks from the experts The Opportunity While there are several books the market that are targeted toward novice users book will help both new and more experienced users get the most out the software thus reaching broad audience This book will. Goal Include the tutorial instructions needed novices plus advanced techniques for the users who already have basic familiarity with the tools. Goal Provide hundreds visual examples screenshots actual product screens and web pages assist with quick learning and accurate results. Goal Offer tips and tricks found nowhere else The Solution This book will appeal all users Macromedia Studio and should sell much better than any rivals the marketplace Timely marketing publication and distribution coincide with release the Macromedia Studio package critical however. don believe there currently any title that has the same nearly the same scope teaching method this book far Fireworks and Dreamweaver books currently print there are the following. Building Websites with Macromedia Dreamweaver and Fireworks Margot McKee ISBN This book targeted the new user and largely repeat instructions provided the online documentation shipped with the software. Creative Guide Using Dreamweaver Creative Guide Using Fireworks with CDROM Conrad Oxley ISBN While these books both teach the basics neither provides extensive examples what can accomplished with the software and neither provides tips and tricks for advanced users. This book assumes that the reader has general casual knowledge working with graphics and HTML produce basic web page using the programs their choice With the release Macromedia Studio more and more people want take advantage the integrated tools both Fireworks and Dreamweaver increase productivity and site consistency and provide richer more feature packed functionality for their web sites This book audience covers wide range users they may current Dreamweaver users any level looking incorporate Fireworks into their workflow vice versa This audience may include experienced HTML developers migrating from HomeSite BBEdit Mac Dreamweaver Novice web designers and developers can use the solutions this book advance their design and development skills All levels users can take advantage the recipes this book separate content from structure and presentation through the use server side technologies and Cascading Style Sheets. facilitate creating environment where sales can take place the following marketing plan implemented The target market has been described the Market and Audience section the proposal. Planning Process Target those bookstores both online and physical locations that specialize sales books for developers and other users software products. Marketing Venues Bookstores that serve tech users including but not limited community college and university bookstores well general online and physical bookstores such Amazon Borders Barnes Noble etc Additional opportunities might found conferences that feature Macromedia software and Macromedia may willing share marketing information with the publisher help promote both the software and this book The author also plans keep current her web site which will also help promote this book. Marketing Budget The marketing budget will defined the publisher Marketing Time Table The marketing time table will defined the publisher with advance input from the author highlight opportunities such technical conferences and college classes that the publisher may not aware might advisable contact Macromedia see the company amenable joint marketing efforts. Follow Marketing Plan The publisher may choose approach Macromedia and acquire possible the company list registered buyers Macromedia Studio This list could then used for targeted mailing campaign advertise this book. Marketing Analysis with most books the effectiveness the marketing campaign will demonstrated the number books sold via internet and physical locations the number returns. Key project dates are outlined below Dates are best guess estimates and are subject change before being locked binding contract. Description Start Date End Date Duration Project Start March Chapters March days Chapters April days Chapters May days Chapters First Draft completed before Technical Edit June days Final draft after June days Following summarized list chapters along with their estimated page counts The Web Production Cookbook with Dreamweaver and Fireworks Chapter Dreamweaver and Fireworks Workspace pages Chapter Image Basics pages Chapter Using Fireworks Drawing Tools pages Chapter Repair and Enhance Images pages Chapter Text Fireworks and Dreamweaver pages Chapter Interface Elements and Menus pages Chapter Slicing and Optimizing Images pages Chapter Exporting Images From Fireworks pages Chapter Managing Dreamweaver Site pages Chapter Table Operations pages Chapter Styling with Cascading Style Sheets CSS pages Chapter Automating Tasks pages Chapter Administrating Contributing Sites pages Chapter Adding Form Elements pages Chapter Working with Frames pages Chapter Adding Multimedia pages Chapter Animation and DHTML pages Chapter Collaboration and Source Control pages Chapter Making Your Site Dynamic pages Chapter Editing Code pages Chapter Putting All Together pages Page Count The approximate final page count with approximately images don need illustrations screenshots will taken each recipe written. For illustration and copyright issues are not including actual chapter from Joyce book Here you would insert sample chapter two from your book. Joyce Evans began Web design and used computer books and online resources teach myself Web design Since had many graphic related books began write reviews help others then took over and redesigned the bookstore where also started adding tutorials wrote tutorials for several online magazines including Web Review then began tech editing graphic design books prior being asked write Fireworks book discovered that really liked writing and teaching and been doing for two and half years now also Macromedia volunteer and participate the online forums. have been working with Dreamweaver developing Web sites since Dreamweaver version have written the Dreamweaver Complete Course book and contributed Dreamweaver Magic. have been working extensively with Fireworks since version and have written and contributed different Fireworks titles including Fireworks and Design Fireworks Zero Hero Fireworks Magic and the Fireworks portion the Dreamweaver Fireworks Savvy book. have also recently completed the Macromedia Studio Bible maintain personal Web site http www JoyceJEvans com which features books and tutorials.
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$297 
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