Proposal Kit Pro and Standard are bundles of multiple products. The comparision chart for each of those products is included below. Each of those products includes a variety of documents and features, each line item below is a document or feature in those products. Each column is what other product(s) the line item is included in.
Example 1: Proposal Kit Pro is the most inclusive product. If you look down the column for Proposal Kit Pro (the column on the far right), you will see virtually every line item checked as Proposal Kit Pro is a bundle of all of those products in each chart.
Example 2: Proposal Kit Standard is a smaller version designed just for small scale web site developers, graphic designers and very general project/service contracts and proposals. Only a subset of the material in the full Pro kit is checked in the Standard kit column.
Example 3: If you look down the column for just the Contract Pack Pro, you will see ony the contract documents checked. This means if you did not purchase the Proposal Kit Pro and only got the Contract Pack Pro, you would only get the materials in the Contract Pack Pro column. If you do not want one of the Proposal Kit Pro or Standard bundles, you should go back to the comparison chart index page and just look at the comparison chart for the specific product you are interested in.