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Usage: For online and cross promotion advertisingThe Advertising and Promotion Agreement is an agreement for advertising and cross promotion between two companies. This is typically used for on-line marketing and trading of online advertising. It is a more specialized version of the Agency Agreement above.

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Related documents may be used in conjunction with this document depending on your situation. Many related documents are intended for use as part of a contract management system. Multiple documents are used over the course of a contract to cover situations such as contact changes, project changes, acceptances and payments, contract and project problems, ownership transfers, etc.
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IT, web, Internet, software, hardware, media, multimedia, photography, tech, information, technology, computer, business, company, pre-written, legal, contract, agreement, documents, templates, boilerplate, form, outline, text, terms, recitals promotion ADVERTISING AND PROMOTION AGREEMENT THIS AGREEMENT made this CurrentDay day CurrentMonth CurrentYear and between Company Company and CustCompany Customer Recitals Customer and Company desire exchange advertising and links and cross promote one another using variety marketing and advertising services the Services set forth Exhibit Agreements consideration the mutual covenants set forth this Agreement Company and Customer hereby agree follows Advertising and Promotion Customer shall arrange for the placement advertising and promotion Company and agrees fulfill the following duties Insert specific partnership duties and arrangements here Specification and Services Completion Marketing Material shall mean any programming coding graphic design linking other collateral required either party fulfill its obligations under the Specifications Both parties will use reasonable diligence the development the Advertising and Marketing Material and endeavor complete all agreed upon Specifications outlined Exhibit later than StartDate Both parties acknowledge that this delivery deadline listed Exhibit shall estimate and not required delivery date Both Customer and Company shall retain all intellectual property rights any logos graphics text images other components owned and transmitted either party for use fulfillment creation Specifications Services Compensation For all Company Services under this Agreement Customer shall compensate Company cash pursuant the terms Exhibit attached hereto the event Customer fails make any the payments referenced Exhibit the deadline set forth Exhibit Company has the right but not obligated pursue any all the following remedies terminate the Agreement withhold all materials Services and creative content administered Company behalf Customer bring legal action Confidentiality Customer and Company acknowledge and agree that the Specifications and all other documents and information related the engagement marketing advertisement development the Confidential Information will constitute valuable trade secrets each party Both parties shall keep the Confidential Information confidence and shall not any time during after the term this Agreement without the other prior written consent disclose otherwise make available anyone either directly indirectly all any part the Confidential Information Excluded from the Confidential Information definition anything that can seen the public any advertising medium channel General Provisions Entire Agreement This Agreement contains the entire agreement between the parties relating the subject matter hereof and supersedes any and all prior agreements understandings written oral between the parties related the subject matter hereof modification this Agreement shall valid unless made writing and signed both parties hereto Governing Law This Agreement shall governed and construed accordance with the laws the State State Exclusive jurisdiction and venue shall the County County State Superior Court Binding Effect This Agreement shall binding upon and inure the benefit both parties and their respective successors and assigns provided that neither party assigns any their obligations under this Agreement without the other prior written consent Waiver The waiver either party any breach failure enforce any the terms and conditions this Agreement any time shall not any way affect limit waive such party right thereafter enforce and compel strict compliance with every term and condition this Agreement Good Faith Each party represents and warrants the other that such party has acted good faith and agrees continue act the negotiation execution delivery performance and any termination this Agreement Right Withhold Content and Creative Services the event that single party fails its obligations set forth Exhibit within the time prescribed Exhibit the other party has the right withhold further content and Services performed for behalf the other party until such obligations are met Indemnification Both parties warrant that everything they give one another use fulfillment Specifications legally owned licensed Both parties agree indemnify and hold harmless one another from any and all claims brought any third party relating any aspect the content and Services including but without limitation any and all demands liabilities losses costs and claims including attorney fees arising out injury caused either party products services material supplied copyright infringement and defective products sold via the advertising Services either party Use Services and Creative Content for Promotional Purposes Both parties may advertise use otherwise promote the creative content description Services performed results Services and campaign data they see fit for promotional purposes Placement Tracking Codes Both parties may use tracking codes URLs other IDs evaluate the effectiveness any and all advertising Attorney Fees the event any party this Agreement employs attorney enforce any the terms the Agreement the prevailing party shall entitled recover its actual attorney fees and costs including expert witness fees Term Agreement This agreement shall begin StartDate and shall continue full force until terminated either party upon least thirty days prior written notice The parties represent and warrant that the date first written above they are authorized enter into this Agreement its entirety and duly bind their respective principals their signatures below EXECUTED the date first written above CustCompany signator authorized signature signer Job title signator authorized signature signer Date when the contact was signed Company signator authorized signature signer Job title signator authorized signature signer Date when the contact was signed Company Initials Customer Initials