Sample Business Proposals CD-ROM Marketing Materials Creation Proposal

CD-ROM Marketing Materials Creation Proposal

Leaping Lizards The Project D2 Creations The Objective� Leaping Lizards is unique specialty retail store. Expansion is the primary objective. Need. Cutting edge marketing materials that will promote the launch of the new Leaping Lizards web site. Need. Develop the ability to track Marketing effectiveness.

Need. Expand the current customer base and increase market share. The Opportunity� Leaping Lizards has unique opportunity to use custom designed multi media presentation that will promote virtual tour of products and services available. Personal setting through the web is usually difficult at best but this will allow customers to feel the personal touch no matter where they are shopping from. Goal. Drive new and repeat business to the website and the Brick and Mortar locations. Goal. Reduce costs of Marketing materials by using the Internet as the primary source of marketing material. Goal. Incorporate the look and feel of the Brick and Mortar stores into the web presence with virtual imagery.

The Solution� D2 Creations specializes in Graphic Design and Web Development that helps businesses grow and expand market share. We have created virtual tours for many Brick and Mortar stores and new Web Presences for many of the Fortune 1000. Recommendation. D2 Creations will create multimedia CD ROM for Leaping Lizards incorporating full store virtual IPIX tour and will be produced on mb business card CD ROM for use with Windows compatible computers. Recommendation. The CD ROM will include the APT tracking system allowing Leaping Lizards to track the results of how the CD ROM is being utilized by prospective and current customers. This includes real time usage reports and extensive monthly statistics reports. Recommendation. The CD ROM will include creation of all cover art work replication of copies inserted in vinyl sleeves second Flash animation introduction Enterprise tracking features custom background and graphics Brick and Mortar virtual tour shot by the D2 Creations staff at your location and pages of brochure type information. Leaping Lizards started business in as small retailer located on tourist island just north of Seattle Washington. The retail space has grown from square feet to just over square feet today. The staff has also grown from the original to today with the ability to add many telecommuters as needed. Located in the heart of the retail district for the island in town called Eastsound Leaping Lizards has enjoyed successful tourist season business. Tourist season encompasses only weeks out of the year and Leaping Lizards sees 80% of its sales during this time period. This is the driving force for new method of selling to customers for sales to grow any further. It is this disproportion of sales volume that will force and allow Leaping Lizards to grow into the cyber world of commerce. With web presence in addition to the Brick and Mortar location Leaping Lizards can expect to see growth in sales between 500 800% in the first months. Marketing of the new Leaping Lizards web site will be crucial to the success of this expansion.

Development Costs Price Project Development Mass Duplication Costs of CD ROM's $5500 $4300 Total Development Costs. Ongoing Yearly Costs

$9800 Domain Name Renewals domains $150 yr Total Ongoing Yearly Costs. Ongoing Monthly Costs Maintenance costs monthly and or yearly

Web Hosting 3rd Party Services Tracking Hosting Reports $200 mo $50 mo $89 mo Total Ongoing Monthly Costs. Miscellaneous Costs. $339 mo Training time investment Travel time investment

Marketing & Services Marketing campaign materials Advertising Expenses $3000 $3000 Total Miscellaneous Costs. $6750

TOTAL AMOUNT TOTAL MONTHLY AMOUNT TOTAL YEARLY AMOUNT $4218 Standard Disclaimer. The numbers represented above are to be used as an estimate for the projects discussed. The above Cost Summary does in no way constitute warranty of final price. Estimates are subject to change if project specifications are changed or costs for outsourced services change before being locked in by binding contract. Leaping Lizards is Brick and Mortar Specialty retail store that is looking to expand into the cyber world of the internet to gain new customers and expand market share.

D2 Creations plans to create cutting edge interactive marketing mini CD ROM that will utilize virtual reality tour of the Brick and Mortar store incorporated with an commerce store that will allow customers more assistance in picking and coordinating specialty items ordering products not normally carried in store and offering free personalized shopping. Coordinated with market launch of the new Leaping Lizards web site will be promotional mailing of the customized mini CD ROMs and other marketing promotions designed to drive current and new customers to both the web site and the Brick and Mortar locations. We believe D2 Creations is best suited for this project for number of reasons. Any college student can offer to create web site for you or make marketing materials or even design marketing campaigns. But you get what you pay for. Experience means everything and it is the good name of your company and your success or failure that is on the line. D2 Creations is known for cutting edge and award winning design and multimedia projects. We strive to make you look your best in all of your advertising media relations and web presence. With over years combined experience in graphic design journalism web production and photography we have both the breadth and the depth that you need for success.

Our work can be found around the block and around the globe since 1982. We use nothing short of state of the art equipment and software and our staff is dedicated to being the best through continuing education and projects that take them to the limits and beyond. We have worked with clients such as; Rosario Resorts Carnival Cruise Line Hambdon Communications Keytronic Corporation Wendle Ford AttorneyLinks USA and many others. When nothing short of the best will do it is the experience that counts.

How do you write a Project Summary document? (template originally used to create this sample)

A summary of the proposal follows including identified needs recommendations and goals to be achieved. Insert statement of how you are the best choice for achieving the goals outlined The project summary outlines the project. It should be brief no longer than two or three paragraphs. Use your needs recommendations and goals to build this section. The Project Summary is restatement of the Executive Summary and ties together once again the major points of the proposal and asks the prospect to take action. You can also add the Recommendations template to expand on your recommendations and action items in more detail. In terms of writing book tell them what you are going to tell them the Executive tell them the details the various templates available to include as you see fit then tell them what you told them and ask the client to take action the Project Summary Need #1 Insert summary of client need Need #2 Insert summary of client need Need #3 Insert summary of client need Recommendation #1

Insert summary of Required Action Step and ask client to take action Recommendation #2 Insert summary of Required Action Step and ask client to take action Recommendation #3 Insert summary of Required Action Step and ask client to take action Goal #1 Insert summary of desired outcome Goal #2 Insert summary of desired outcome

Goal #3 Insert summary of desired outcome The summary is most useful if developed after the rest of the proposal. It must encompass all the key summary points necessary to communicate the objectives of the project In many cases the Executive Summary template is used to introduce the proposal then detailed sections of the proposal follow using the various templates included in Proposal Pack. The Project Summary may be included to summarize once again at the end. The summaries will usually be the first part of the proposal package seen and often is the only part that is carefully reviewed before the decision is made to consider the project any further

Writing the Cost Summary document (template originally used to create this sample)

Development Costs Price Project Development License Fees Equipment Costs Insert cost types here Insert Cost Insert Cost Insert Cost Total Development Costs. Ongoing Yearly Costs Insert total Other Service Fees Insert cost types here Insert Cost Total Ongoing Yearly Costs.

Ongoing Monthly Costs Insert total Maintenance costs monthly and or yearly Party Services Insert cost types here Insert Cost Insert Cost Total Ongoing Monthly Costs. Miscellaneous Costs. Insert total Training Travel Marketing & Services Shipping Handling Insert cost types here Insert Cost

Insert Cost Insert Cost Insert Cost Total Miscellaneous Costs. Insert total TOTAL AMOUNT Insert total TOTAL MONTHLY AMOUNT Insert total TOTAL YEARLY AMOUNT Insert total Standard Disclaimer. The numbers represented above are to be used as an estimate for the projects discussed. The above Cost Summary does in no way constitute warranty of final price. Estimates are subject to change if project specifications are changed or costs for outsourced services change before being locked in by binding contract.

How to write my Qualifications document (template originally used to create this sample)

When searching for high quality guaranteed product service Company name has continually proven to be leader in this industry. This is demonstrated in the following ways. Insert your unique selling proposition here; what sets your company apart from your competition. List some specific points below Insert Unique Point #1 Insert Unique Point #2 Insert Unique Point #3

Specify the strengths of your company that are desired characteristics for this project Company name has specialized in Insert major related field of expertise here since Insert year We have been cited by Insert independent reference here as leader in the Insert industry name industry. Our staff is comprised of over Insert count members who specialize in Insert major related field of expertise here and devote ourselves to continual improvement to maintain our leadership. State the specific need and identify exactly how you can meet or exceed the requirements Need #1 Insert statement about how you are qualified to meet this need Need #2

Insert statement about how you are qualified to meet this need Need #3 Insert statement about how you are qualified to meet this need Show your understanding of the benefits the client can expect. Show what might be lost if appropriate action is not taken. Identify or create areas of concern for which the client must be particularly careful. These " worry items" may be fundamental issues that other proposals may feel are too trivial to mention Show areas of specialization that are relevant to this project

Show how you can meet the required schedule. You can expand on this topic by also adding the Production Schedule template Company name maintains staff of over Insert number of employees who will be assigned to your specific project. Show your concern for doing the job properly