Proposal Kit's AI SEO Audit Feature

A Complete Guide to Proposal Pack Wizard's SEO Audit Tool

Modern SEO content optimization has moved far beyond guessing which keywords to sprinkle into a page or repeating a term a certain number of times. Tools like SEO audits have popularized the idea of comparing your content against the pages already ranking in Google and using NLP-driven term analysis to close content gaps.

The Proposal Pack Wizard SEO Audit brings that SERP-based, NLP-powered approach inside the Proposal Kit ecosystem without locking you into an expensive monthly SaaS subscription. It lets you:

• Run an SEO audit on a specific page and search phrase
• Compare your URL against the top 5 ranking pages in Google
• Extract NLP phrases and terms used across all six pages
• See phrase frequency counts and a relevance score that show where your content is thin
• Use a human-readable report plus a spreadsheet to plan real content improvements

Instead of trying to eyeball competitors' pages in 10 browser tabs, you get a structured on-page SEO content audit that shows exactly where to expand topical coverage and which phrases belong in your headings, body copy, and FAQs.

Key Takeaways

• SEO Audit is an on-page SEO analysis tool inside the Proposal Pack Wizard. It is on the Project screen, under SEO Tools, and focuses on optimizing website content.
• Each audit compares one Target URL and one search phrase against the top 5 Google results, giving you a focused, page-level SEO audit for a single keyword.
• You choose the AI model (OpenAI, Anthropic, Google, etc.) and use Proposal Kit's AI Credits on demand instead of paying a fixed monthly fee for SEO audit software you may not always use.
• Outputs include a narrative SEO Audit Report and an Excel/CSV spreadsheet of NLP phrases, term frequencies, and relevance scores so you can run data-driven content gap analysis.
• The tool highlights missing or underused terms on your page relative to competitors, helping you improve topical relevance, semantic coverage, and search intent alignment.
• Ideal for agencies, freelancers, and small businesses that want a repeatable, lower-cost SEO audit workflow they can attach to any web content project.

What the Proposal Pack SEO Audit Feature Is

The Proposal Pack Wizard SEO Audit is a SERP-based SEO audit tool that focuses on content and NLP phrase usage, not technical issues like page speed or indexing.

At a high level, the SEO Audit will:

• Fetch the Target URL (the page you want to rank better)
• Query Google for your target search phrase
• Capture the top 5 ranking competitor URLs for that phrase.
• Run AI/NLP term extraction across all six pages.
• Count phrase occurrences per page and compute cross-page relevance.
• A human-readable SEO Audit Report (Word document)
• A phrase frequency spreadsheet (Excel .xlsx or .csv)

Think of it as a content gap analysis engine that shows how your page compares to the current winners in the SERPs, based on the language they actually use.

Why This SEO Audit Matters

Lower cost than traditional SEO audit platforms

Many SEO audit platforms and content optimization tools are locked behind monthly subscriptions - you pay whether you run 2 audits or 200 or you get capped at a maxium number of audits per month. Proposal Pack takes a different approach:

• You use AI Credits only when you run an SEO audit.
• Credits do not expire, so there is no "use it or lose it" pressure.
• It scales perfectly for occasional audits, seasonal campaigns, or small clients.

You get SERP-driven content audits without adding another recurring SaaS bill to your stack.

Faster content research and SERP analysis

Instead of:

• Manually opening the top 5 pages
• Skimming text
• Copying/pasting phrases into spreadsheets

The Wizard does the heavy lifting:

• Grabs the text of your page and the top 5 SERP results
• Uses AI to extract relevant NLP terms and phrases
• Counts how often each phrase appears on each page
• Ranks those phrases by cross-page importance

You go from raw SERPs to a structured on-page SEO audit in a single pass.

Clear content gap identification

The spreadsheet makes content gap analysis obvious:

• Phrases with high counts across competitors but low or zero counts on your page are likely topic gaps.
• Phrases where your page is under-represented suggest areas where you can safely add supporting content.

Instead of guessing which secondary keywords to use, you get a data-driven list of NLP terms that real ranking pages already share.

Better topical relevance and semantic coverage

Search engines reward pages that comprehensively cover a topic and align with search intent.

By expanding your content using the NLP phrases, semantic terms, and related concepts surfaced by the audit, you can:

• Improve topical authority for your target phrase
• Strengthen on-page relevance signals
• Make your headings, sections, and FAQs match what users expect to see on a high-ranking page

How the SEO Audit Works Behind the Scenes

The SEO Audit feature follows a simple, repeatable workflow:

Fetch the Target Page

The Wizard retrieves the visible text from your Target URL - the page you want to optimize.

Collect the Top 5 SERP Competitors

It queries Google for your target search phrase.

It selects the top 5 readable organic results to compare against.

Run NLP Term Extraction Across All Pages

Using your chosen AI model, the Wizard identifies relevant terms and phrases shared across the six pages.

These can include single keywords, multi-word keyphrases, and semantic variations.

Count Phrase Occurrences and Score Relevance

For each phrase, the system counts how many times it appears in:

• Your Target URL
• SERP 1
• SERP 2
• SERP 3
• SERP 4
• SERP 5

It computes a relevance score based on cross-page co-occurrence, helping you prioritize phrases.

Generate Two Outputs

A Word report that explains what the audit found and what to consider changing.

An Excel/CSV spreadsheet that lists phrases, counts by page, and includes a rank/relevance score.

Running an SEO Audit Inside a Project

Step 1: Open or Create a Project

On the Proposal Pack Wizard Project screen:

• Open an existing project, or
• Create a new one and treat it as your SEO Audit project

Audits are stored alongside other project artifacts, keeping all SEO work organized.

Step 2: Open the SEO Audit

In the Project tools area:

• Click SEO Tools
• Select SEO Audit

This opens the audit setup form.

Step 3: Enter Your Audit Inputs

Fill in the core fields:

• Search Phrase - the primary keyword/phrase you want that page to rank for
• Example: telecommuting and remote work policy
• Target URL - the page you want to optimize for the phrase
• Model - choose your AI provider/model (OpenAI, Anthropic, Google, etc.)
• Output Format - select Excel (.xlsx) or CSV (.csv) for the spreadsheet

Step 4: Run the SEO Audit

Click Run SEO Audit. While it runs, the Wizard will:

• Collect SERP results for your phrase
• Fetch visible content from your page and competitors
• Send the comparison task to the AI model
• Build the report and spreadsheet outputs

Step 5: Review the Generated Files

When complete, the Wizard saves results in your project folder as files such as:

• SEOAudit-[phrase]-[hash]-[model].docx (SEO Audit Report)
• SEOAudit-[phrase]-[hash]-[model].xlsx or .csv (Spreadsheet)

The URL hash keeps filenames short but consistent, making it easier to reference and archive. Some tools use both the phrase and the URL in the file name, resulting in files that are too long for many applications to open. Proposal Kit's SEO Audit generates short, unique file names.

Inside the SEO Audit Report

The SEO Audit Report is intended for human review - by content strategists, copywriters, SEO specialists, and clients. It typically includes:

Overview Section

This section summarizes your audit query:

• Search phrase
• Target URL
• AI model used
• Target page title and H1
• Average competitor word count, so you can see if your page is short or long compared to SERP winners

SERP Snapshot: Target vs Top 5

You'll see a compact table listing:

• Your Target URL
• SERP 1-5 URLs and their titles

This gives you a quick SERP overview of who you're competing against for that query.

Heading Analysis

The report analyzes:

• Your H1-H3 headings
• Common heading patterns across competitors

You'll see where your outline is thin or where a single heading tries to do too much.

Suggested Heading Structure

Based on competitor patterns and SERP expectations, the report suggests additional H2/H3 sections you may want to add - things like:

• Definitions and key concepts
• Scope and eligibility
• Implementation steps or best practices
• FAQs and edge cases

These suggestions help you align your page structure with search intent while leaving room for your own voice and branding.

Inside the Spreadsheet: Phrase Frequency & Relevance

The spreadsheet is the working tool that powers your content optimization.

Each row typically represents a phrase or term surfaced by the audit. Common columns include:

• Phrase/Term
• Target Count
• SERP1 Count
• SERP2 Count
• SERP3 Count
• SERP4 Count
• SERP5 Count
• Rank/Relevance Score

You can use this for:

• Keyword frequency analysis
• Content gap detection (competitors use it, you need to)
• Topic clustering and section planning
• Prioritizing high-relevance phrases for your next content update

How to Use the Spreadsheet in Practice

Filter by relevance score and competitor counts

Start with phrases that appear consistently across SERPs and are highly relevant.

Identify missing or underused phrases on your page

Look for phrases where Target Count = 0 but competitor counts are high.

Group related phrases into content sections

Cluster phrases into themes (definitions, benefits, steps, risks, FAQs, etc.).

Map phrases to heading suggestions from the report

Use the Suggested Headings as containers for your new content blocks.

Expand content naturally

Add paragraphs, bullet lists, examples, and FAQs that answer real user questions while incorporating the phrases.

Avoid keyword stuffing - relevance and clarity beat raw keyword density.

Recommended SEO Audit Workflow

Here's a practical end-to-end workflow using the Proposal Pack SEO Audit:

Run the Audit

Choose a Target URL and a specific search phrase.

Select your AI model and output format and run the analysis.

Read the Report First

Review SERP snapshots, competitor patterns, and suggested headings.

Note any major gaps in structure or topical coverage.

Open the Spreadsheet

Highlight phrases where your Target Count is low but the competitor's count is high.

Flag phrases aligned with your business goals and user intent.

Update the Target Page

Add new H2/H3 sections where needed.

Expand content with high-value NLP phrases in a natural, user-friendly way.

Re-run the Audit

After updating the page, run another audit for the same phrase.

Check whether your phrase coverage and headings now more closely resemble those of top-ranking pages.

Monitor SEO performance externally

Use your usual SEO tools and Search Console to track ranking changes and click-through rates over time.

Best Practices for High-Value SEO Audits

Audit one page per phrase

Don't try to optimize a single page for many unrelated keywords. Run separate audits for distinct search intents.

Choose realistic search phrases

If page-one SERPs are dominated by unrelated intent or huge brands, consider a more specific long-tail keyword.

Respect search intent

If the top results are all how-to guides, your page should read like a guide - not a thin product pitch.

Use headings to structure topics, not just keywords

Align your H2s/H3s with the topics competitors cover (policies, steps, FAQs, examples, etc.).

Update periodically

SERPs change; re-running a content audit every few months keeps your page aligned with evolving expectations.

Limitations to Be Aware Of

Visible text only

Counts are based on visible page content. Scripted elements, menus, or heavily dynamic content may be ignored.

SERPs vary by time and location

Running the same audit later may yield a slightly different top 5 set of competitors.

No automatic page editing

The SEO Audit does not rewrite or publish content for you. It provides data and recommendations - you decide how to implement changes.

Not a full technical SEO audit

The focus is on-page content and NLP phrases, not on technical issues such as crawlability, page speed, or structured data.

Who the SEO Audit Feature Is For

The Proposal Pack Wizard SEO Audit helps several types of users:

Digital marketing agencies

Run repeatable content audits across many client sites.

Deliver SEO audit reports and spreadsheets as clear, tangible deliverables.

Small business owners

Improve key landing pages, service pages, and blog content without hiring a large SEO team.

In-house marketers and content strategists

Identify content gaps and semantic coverage issues on product or resource pages.

Freelance writers and SEO consultants

Use the data to justify recommendations and to produce optimization roadmaps for clients.

Multi-site owners and niche publishers

Standardize an SEO audit workflow that can be reused page after page and site after site.

Frequently Asked Questions

What exactly does the Proposal Pack Wizard SEO Audit analyze?

The SEO Audit analyzes on-page content for a specific Target URL and search phrase. It compares your page's visible text to the top 5 Google results, extracts NLP phrases and relevant terms, counts how often those phrases appear on each page, and ranks them by cross-page relevance. The focus is on content, headings, and term usage - not on technical SEO.

How is this different from other SaaS SEO tools?

Conceptually, it's similar to standard SEO audits: compare your page to competitors and identify keyword and content gaps using NLP and SERP data.

However, the Proposal Pack Wizard's SEO Audit:

• Lives inside your Proposal Kit environment as part of the Wizard's SEO Tools panel
• Produces Word and Excel/CSV files you keep locally
• Uses pay-as-you-go AI Credits instead of a fixed monthly plan
• Focuses on phrase frequency, relevance, and headings, without the broader suite of live tracking and technical metrics that some cloud SaaS platforms offer

It's a lightweight, project-centric SEO content audit tool rather than a full SEO platform. It's a tool Proposal Kit uses in-house to save on expensive 3rd-party SEO Audit services for our website content, which we have made available to Proposal Kit users through our Wizard software.

Which AI models can I use, and how much does it cost to run an audit?

You can choose from multiple AI providers/models (such as OpenAI, Anthropic, Google, and others supported by your Proposal Kit installation). Each audit consumes Proposal Kit AI Credits associated with your account.

• You only spend credits when you actually run an audit.
• Credits do not expire, so you're not forced into a monthly usage pattern.

This makes the SEO Audit especially cost-effective for small teams, agencies, and individuals who run audits intermittently.

Does the SEO Audit automatically rewrite my page or push changes live?

No. The Proposal Pack SEO Audit is analysis-only:

• It does not edit or publish your content.
• It does not automatically add keywords or rewrite paragraphs.

Instead, it gives you:

• A narrative report explaining how your page compares to the top competitors
• A phrase frequency spreadsheet with relevance scores

You (or your writers) then use these outputs to rewrite, expand, and optimize the content in your CMS, text editor, or preferred writing tools.

Do I need to be an SEO expert to benefit from the SEO Audit?

No. The tool is designed so non-experts can still act on the results:

• The report uses plain language and shows clear heading suggestions and SERP comparisons.
• The spreadsheet turns complex NLP and keyword data into simple counts and scores.
• A step-by-step workflow (run audit > read report > adjust content > re-run) makes optimization repeatable and easy to understand.

If you already know SEO, you'll appreciate the SERP-based, NLP-driven insights. If you're newer to SEO, the tool serves as a guided content audit process you can follow and learn from over time.

By integrating a SERP-driven SEO audit, NLP phrase analysis, and spreadsheet-ready term data directly into Proposal Pack Wizard, the SEO Audit feature gives agencies and small businesses a practical, repeatable way to improve on-page SEO - without adding another complex SaaS platform or long-term expensive subscription to their toolbox.