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We include this Commonalities chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Commonalities Chapter

The Commonalities chapter is a useful component in the creating of business proposals, especially when the aim is to establish or reinforce partnerships and collaborations. This chapter serves as a platform to highlight the shared interests, goals, or characteristics between your organization and another party. By identifying and emphasizing these commonalities, the proposal can more argue for the potential success and harmony of the proposed arrangement.

How is the Commonalities Chapter Used?

In business proposals, the Commonalities chapter is used to build a solid foundation for partnership or collaboration. This chapter is particularly critical when you need to convince the other party that there is a significant overlap in values, objectives, or histories, making the proposed alliance advantageous. It acts as a persuasive tool to ease any concerns about compatibility and to showcase the natural alignment between the entities involved.

What is Included in the Commonalities Chapter?

Typically, the Commonalities chapter includes:

  • A detailed discussion of shared goals or objectives that both parties aim to achieve.
  • Examples of similar projects or initiatives both entities have previously engaged in.
  • Evidence of shared values or principles, which could be in the form of mission statements or corporate philosophies.
  • A brief history of past interactions or partnerships between the entities, if applicable.
  • Any mutual benefits that are expected to arise from the proposed collaboration.


Use Case Examples for the Commonalities Chapter

  • Joint Ventures: Highlighting shared economic or market interests that make a joint venture beneficial for both parties.
  • Non-profit Collaborations: Demonstrating shared missions and societal goals between non-profits seeking to amplify their impact through partnership.
  • Technology Alliances: Outlining mutual technological goals or complementary technological capabilities between companies.
  • Research Partnerships: Showcasing common academic interests and objectives in joint research initiatives, especially in universities or between educational institutions and industries.
  • Cultural Exchanges: Emphasizing shared cultural values or educational goals in proposals for cultural exchange programs between countries or organizations.


Key Takeaways

  • The Commonalities chapter is crucial for proposals aiming to establish or strengthen partnerships.
  • It uses shared goals, values, and histories to argue for the compatibility and potential success of a collaboration.
  • This chapter typically includes discussions of mutual benefits, similar past projects, and shared objectives.
  • It is particularly effective in contexts such as joint ventures, non-profit collaborations, and technology alliances.
  • Proper use of the Commonalities chapter can significantly enhance the persuasive power of a business proposal.


The editable Commonalities template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
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Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

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The Commonalities chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Marketing #1 design theme. There are hundreds of design themes available, and every design theme includes the Commonalities chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Commonalities.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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Use the Commonalities template to discuss the interests or traits that your organization shares with others. For example, if you are suggesting a partnership, you may want to point out that your organization shares the same goals, ideals, and history as the partner to prove that you will easily work together. You might also choose to use this template to show that organizations thought to be in opposition actually have common ground on which to base a working arrangement.
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