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Use this page to describe the rate at which one product or activity is converted into another. The most common usage of the phrase conversion rate is in advertising where it is used to describe the numbers of visits to websites or numbers of views of television or magazine ads that result in are converted to purchases or achievement of other goals. For example the goal of website may be to get people to register for an online newsletter. In that case the conversion rate would equal the number of people who registered divided by the total number of visits to the website. In the case of television ad the conversion rate might be the number of people who remember the ad or bought the advertised product divided by the total number of people who viewed the ad. Introduce the topic of conversion rate here and explain why it is important for your proposal. You might want to restate your original goal. Explain the conditions under which the conversion rate was measured. You may need to include names of the personnel who monitored or reported the figures the dates and times the rate was measured or other important factors. Consider using Proposal Packs Data Collection template to explain complex data gathering procedures. Describe your calculations here. Basically the formula is Conversion Rate Numbers of Conversions divided by Numbers of Total Customers Viewers Products etc. Discuss the conversion rate. Does it match the goal. What factors do you believe most influence the conversion rate. What can be done to make the conversion rate higher. For example in the case of website that asks users to sign up for newsletter on secondary page you might recommend that the newsletter signup be moved to the home page. Make any needed suggestions here. Web site domain URL