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Use the Conversion Rate template to describe the rate at which one product or activity is converted into another. The most common usage of the phrase 'conversion rate' is in advertising, where it is used to describe the numbers of visits to websites or numbers of views of television or magazine ads that result in (are 'converted to') purchases or achievement of other goals.
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Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

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Proposal Pack for Any Business
A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Conversion Rate.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document such as these.

Writing the Conversion Rate document

Use this page to describe the rate at which one product or activity is converted into another. The most common usage of the phrase conversion rate is in advertising where it is used to describe the numbers of visits to websites or numbers of views of television or magazine ads that result in are converted to purchases or achievement of other goals. For example the goal of website may be to get people to register for an online newsletter. In that case the conversion rate would equal the number of people who registered divided by the total number of visits to the website. In the case of television ad the conversion rate might be the number of people who remember the ad or bought the advertised product divided by the total number of people who viewed the ad. Introduce the topic of conversion rate here and explain why it is important for your proposal. You might want to restate your original goal. Explain the conditions under which the conversion rate was measured. You may need to include names of the personnel who monitored or reported the figures the dates and times the rate was measured or other important factors. Consider using Proposal Packs Data Collection template to explain complex data gathering procedures. Describe your calculations here. Basically the formula is Conversion Rate Numbers of Conversions divided by Numbers of Total Customers Viewers Products etc. Discuss the conversion rate. Does it match the goal. What factors do you believe most influence the conversion rate. What can be done to make the conversion rate higher. For example in the case of website that asks users to sign up for newsletter on secondary page you might recommend that the newsletter signup be moved to the home page. Make any needed suggestions here. Web site domain URL

A Document from Proposal Pack

The editable Conversion Rate template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
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