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In order to facilitate creating an environment where sales can take place the following marketing plan is to be implemented. The target market has been described in the " Market and Audience" section of the proposal. Planning Process. Briefly describe the planning process & define marketing objectives Marketing Venues. Briefly describe various methods of marketing to be implemented or researched
Marketing Budget. Define the marketing budget to work with Marketing Time Table. Define the marketing timetable with an emphasis on scheduling campaigns ahead of time to coincide with project completion and the critical components of the project which must be completed before the marketing campaign can start. Follow up Marketing Plan. Briefly describe the follow up marketing campaign. This can include 2nd round marketing to mailing lists follow up postal mailings surveys etc. Marketing Analysis. Briefly describe how the results of the marketing plan will be recorded and analyzed after completion in order to judge effectiveness