Skip to main content

Illustration of Proposal Pack Ranching #1

We include this Evangelism chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Evangelism Chapter

The Evangelism chapter is an important component in the library of Proposal Kit templates, designed to help businesses articulate and strategize the promotion of product evangelism. This chapter serves as a guide to describe and implement ways in which a company can encourage its employees or customer base to actively support and advocate for its products or services. Whether the goal is to initiate a new evangelism program within an organization or to enhance an existing one, this template provides the foundational structure needed to present a clear and compelling argument.

How is the Evangelism Chapter Used?

When used in a business proposal, the Evangelism chapter is used to outline a detailed plan for how a company will promote internal or external advocacy for its products or services. This might include strategies for engaging employees, leveraging customer testimonials, or using social media influencers to increase brand awareness and loyalty. By integrating this chapter into a proposal document, businesses can communicate the benefits of product evangelism to potential investors, stakeholders, or management teams, showcasing the potential impact on sales and customer engagement.

What is Included in the Evangelism Chapter?

Typically, the Evangelism chapter includes several key elements:

  • Objectives of the Evangelism Program: Clearly defining what the business hopes to achieve through product evangelism.
  • Target Audience: Identifying who will be the evangelists (e.g., staff, customers, influencers) and who they will be reaching out to.
  • Strategies and Tactics: Outlining the methods to be used for promoting the product or service, such as training sessions for staff, creating incentive programs, or developing content for social media.
  • Expected Outcomes: Detailing the anticipated results of the evangelism efforts, such as increased brand awareness or higher sales.
  • Metrics for Success: Providing criteria or benchmarks to measure the effectiveness of the evangelism strategies.


Use Case Examples for the Evangelism Chapter

  • Web and IT Services: Proposal for a software company looking to boost user adoption through a customer referral program.
  • Software Launches: Outline of a plan to train company employees to become expert users and ambassadors for a new software product.
  • Hardware Sales: Strategy for using existing satisfied customers to share their positive experiences with potential clients.
  • Technical Conferences: Initiatives to encourage staff to speak about product benefits at industry events.
  • Social Media Campaigns: Plans for a campaign where influencers use and review the product, sharing their genuine opinions online.
  • Community Outreach: Describing a system where local community leaders are provided with products to help spread brand awareness in their regions.
  • Faith-based Organizations: Strategies for members to promote products within their community networks.
  • Environmental Actions: Proposal for promoting eco-friendly products through advocacy by environmentally conscious groups.


Key Takeaways

  • The Evangelism chapter is important for proposals focusing on promoting product advocacy within or outside an organization.
  • It helps define clear objectives, strategies, and expected outcomes for an evangelism program.
  • This chapter is and can be tailored to fit various industries including web, IT, software, hardware, and community services.
  • Effective use of the Evangelism chapter can significantly enhance the perceived value of a product or service through targeted advocacy.
  • By implementing the tactics outlined in this chapter, businesses can foster a community of supporters that contribute to long-term brand loyalty and growth.


The editable Evangelism template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
Business proposal example What Our Clients Say

Your product is amazing by the way. It cut down our bid package preparation by at least 5 days. Great product! Don’t think we could do without it, now that we have it."

Kelvin Johnson
Double Eighteen Software Group Inc.
Produced by:
Proposal Kit
Design Theme:
Proposal Pack for Any Business is the plain text design theme.
Software › Computer Software › Business & Productivity Software
$79 USD
Proposal Kit reviews4.7 stars, based on 842 reviews
Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Illustration of Proposal Pack Nature #8

The Evangelism chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Nature #8 design theme. There are hundreds of design themes available, and every design theme includes the Evangelism chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Evangelism.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

Proposal Kit LogoPublished by Proposal Kit, Inc.
Use this template to describe how you will promote product evangelism within your organization or your customer base. You might be pitching the need to set up this type of program within your company, or describing strategies to encourage people to be advocates or representatives for a company's products or services.
© 1997 - 2024, Proposal Kit, Inc. All rights reserved. Privacy Policy.