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Create longer version of the chapter header as question here. Use this template to answer an important question you expect your readers to ask. The most common question is probably why customers should use your products or services why they should pick you over your competitors or why particular issue deserves their consideration. TIP. Change the title of this page to reflect the question you want to answer. Examples. Why Choose Our Company. Why Is This Issue So Important. Why Use This Product. Answer the question you posed in the title of this page. Be as specific as possible and refer readers to other pages as needed.