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Illustration of Proposal Pack Events #5

We include this What You Can Expect chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the What You Can Expect Chapter

The What You Can Expect chapter is an important component in a business proposal, designed to set clear expectations for the client or any third party involved. This chapter serves as a proactive measure to align understanding and eliminate potential misunderstandings by detailing what will occur during and after a project or process. It is particularly beneficial for services businesses that interact frequently with the public, as it helps in managing client expectations from the outset.

How is the What You Can Expect Chapter Used?

When used in a business proposal, the What You Can Expect chapter is typically placed near the beginning of the document. This placement ensures that it is read early on, setting the tone for the transparency and professionalism of the relationship. It is used to outline the scope of the project, timelines, potential impacts, and any important steps that will be taken. This clarity helps in building trust and confidence with the client, making them feel more secure about the process and the outcomes expected.

What is Included in the What You Can Expect Chapter?

This chapter usually includes several key elements:

  • Project Overview: A brief description of the project or service provided.
  • Timeline: An outline of the phases of the project and expected completion dates.
  • Impact: Explanation of how the process might affect the client or their business operations during and after the project.
  • Next Steps: Clear steps that will be taken, including any client involvement required.
  • Contact Information: Details on who the client can reach out to for queries or concerns throughout the process.


Use Case Examples for the What You Can Expect Chapter

  • Events: Detailing the sequence of setup and breakdown activities, and what attendees can expect in terms of entertainment and facilities.
  • Hospitality: Outlining guest check-in processes, amenities available, and special services that can enhance their stay.
  • Entertainment: Explaining the schedule of performances, intermissions, and any audience participation segments.
  • Service Sales: Describing the process from consultation to after-sales support, including timeframes for delivery of services.
  • Introductions: For business introductions, setting the stage for what new clients or partners can anticipate in terms of communication and collaboration.


Key Takeaways

  • The What You Can Expect chapter is important for setting the stage and managing client expectations in any proposal.
  • It is placed at the beginning of the proposal to ensure clarity and establish trust.
  • This chapter details the project scope, timeline, impact, next steps, and contact information.
  • It is and can be tailored to a wide range of industries including events, hospitality, and entertainment.
  • Using this chapter can lead to smoother project processes and increased client satisfaction.


The editable What You Can Expect template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
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Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Samples Using the What You Can Expect Chapter

The What You Can Expect template is illustrated in actual use in the following Sample Proposals. Samples are also included in each Proposal Pack and illustate many of the industries and situations this template can be used for:

Document Layouts Using the What You Can Expect Chapter

This template is used in the following template layouts.
Illustration of Proposal Pack Resources #1

The What You Can Expect chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Resources #1 design theme. There are hundreds of design themes available, and every design theme includes the What You Can Expect chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the What You Can Expect.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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Use this template to provide details to a client or third party who will be affected by a process or the results of a project. This is a good introduction topic for a services business working with the general public.
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