How to write your Contract Specifications Definitions
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Use cases for this template
Maya Lin's retail site overhaul with RedPine Digital
The Challenge
Maya Lin, owner of Harbor & Hearth, hired RedPine Digital to rebuild her online store and kept running into scope creep as staff asked for new pages, extra images, and checkout tweaks mid-project, threatening the schedule and budget.
The Solution
RedPine anchored the engagement with a clear website specification contract outlining Standard Pages, Keyword Splash Pages, and Level 3 e-commerce, then used Proposal Kit to create supporting documents-a client-facing proposal, an SOW appendix, and a line-item quote that priced each page type and e-commerce level transparently.
The Implementation
The team left the contract template intact but used Proposal Kit's AI Writer to produce a content migration plan, a keyword splash calendar, and a test plan, while document assembly generated a change-request form and weekly status report templates; the line-item quoting mapped every new request to a priced work item for fast approvals.
The Outcome
Requests stayed within budget, the store launched on time with consistent navigation and checkout, and post-launch change orders were approved in hours because every addition referenced the quote and the support documents created in Proposal Kit.
CircuitCloud's B2B site refresh under a demanding board
The Challenge
CircuitCloud's founder, Dev Gupta, needed a marketing site refresh with gated demos and a small cart, but the board wanted proof of scope control, quality metrics, and a predictable rollout before greenlighting spend.
The Solution
Dev's agency used the website specification contract to define page counts, image limits, and Level 2 forms, then leveraged Proposal Kit to produce a board-ready proposal, a quality checklist, and a phased rollout plan, each aligned to the contract's definitions and budgets via detailed line-item quotes.
The Implementation
Keeping the legal contract unchanged, the team used Proposal Kit's AI Writer to draft a stakeholder communication plan, a support handbook, and an analytics tagging brief; document assembly produced a risk register and RACI, and the quote tied costs to each page, form, and content task so finance could track commitments.
The Outcome
The board approved the project, the site shipped with clean navigation and demo forms, and handoff to sales and support was smooth because all extra documents lived in a single Proposal Kit package tied back to the contract.
River County Resilience's public information portal on a grant deadline
The Challenge
Nonprofit director Elena Morales had 10 weeks to launch a disaster information portal with a site map, help pages, and search, while meeting grant reporting requirements and keeping volunteer contributors aligned.
The Solution
Her web partner relied on the website specification contract to lock in page types and navigation patterns, and then used Proposal Kit to draft a grant proposal update, a content production schedule, and an accessibility conformance summary, with a line-item quote to map deliverables to the grant budget.
The Implementation
Without altering the contract template, the team used Proposal Kit's AI Writer to create a training guide for volunteers, an FAQ plan, and an outreach calendar; assembled status reports and an issue log; and linked each new content request to a quoted item so Elena could approve or defer in minutes.
The Outcome
The portal launched on time, community usage grew steadily, and the nonprofit passed its grant review because the deliverables, quotes, and supporting documents produced in the Proposal Kit provided a clear audit trail tied to the original contract.
Abstract
This specification attachment defines the scope, deliverables, and acceptance criteria for a website project, so the contractor shall provide complete, in-place pages with predictable effort and pricing. It functions like clear drawings and specifications in construction: the Standard Page definition uses pre-existing templates, limits text length, caps images to minimal GIF/JPG edits, and allows up to 10 hyperlinks (excluding header/trailer navigation). Basic navigation and a graphical menu with rollovers are included, controlling contract size and enabling accurate line-item quoting.
The Keyword Splash Page permits targeted SEO variants of a primary splash page. For example, a financial services site might tailor pages around derivatives trading topics such as a futures contract, options contract, underlying asset, standard contract size, tick size, equity options, strike price, CME Group, Comex gold futures, e-mini, bushels, and content appropriate for retail investors and institutional investors. For other industries, similar keyword themes apply.
E-commerce Solutions are tiered: from a flat text file (Level 1) to multi-page forms with real-time credit card processing (Level 4). When using Levels 3-4, many teams complement this contract with a data contract specification or OpenAPI document in JSON or YAML format to describe request and response objects, parameters, paths, operations, components, schema objects, JSON schema and JSON data types, media types, http status codes, security scheme objects and security considerations, plus examples. Adding service levels and governance policies (availability, latency, freshness, retention, backup, support, access control) and quality checks with schema validations, quality attributes, lineage objects, model/field/definition objects, and code generation via an open source command line tool can improve reliability.
Suppose data flows to analytics, document server objects, and server role objects for an S3 server object, BigQuery server object, Snowflake server object, Databricks server object, PostgreSQL server object, or streaming via a Kafka server object, pub-sub server object, or AWS Kinesis data streams. These specification extensions fit data mesh architecture practices.
Navigation requirements are explicit: graphical and text bars, consistent navigation, site map, help and quick guide pages, automated search, index pages, list traversal, and a shallow tree (3-4 clicks). This reduces contractor risk and clarifies acceptance.
If used in government or regulated contexts, treat this as a precise specification document; any contract modification should mirror as shown/as indicated discipline found in construction specifications clauses (e.g., FAR 52.236-21). Small business participants may separately address NAICS code, small business size status, annual receipts, employee calculation, affiliates, 13 CFR 121, office of size standards, and any size protest or NAICS code appeals, as applicable.
Use cases include corporate marketing sites, SaaS product portals, online catalogs, and proposal-driven sites. Proposal Kit can assemble documents like this specification, generate automated line-item quotes, and, with its AI Writer and template library, help produce supporting artifacts quickly and consistently, improving ease of use and project clarity.
Expanding on the specification, treat it as you would specifications and drawings in a construction contract. The website scope acts like construction drawings and a construction specifications clause: clear boundaries, defined deliverable quantity, and consistent language such as provide, furnish, and install. In federal contracting settings, teams often align their internal checklists with the Electronic Code of Federal Regulations, relevant FAR clause discipline, and contracting officer expectations for descriptive literature, performance and test data, and shop drawings.
While this website document is not a government form, similar rigor improves outcomes when working on government contracts. Small business teams should also stay aware of size regulations under Title 13 CFR, the size standards tool, the table of small business size standards, and any notice of proposed rules on size standards that may affect eligibility, even when the website is merely a deliverable inside a larger project.
For e-commerce and integration work, a concise API description helps. An OpenAPI specification in JSON or YAML can define HTTP APIs using the components object, the schema object with schema keywords, the paths object, the path item object, the operation object, the parameter object, the request body object, the response object, and the responses object. Include the security scheme object and the security schemes, plus a security requirement object.
Add request body examples, responses object example, media type and media type object, media type examples, encoding object, and reference object. Address case sensitivity, path templating, JSON instance conventions, and runtime expressions. These artifacts support data modeling clarity and smoother handoffs between the data provider and the data consumer.
If the website touches analytics, document an open data contract standard with a data contract CLI covering a model object, field object, and definition object, as well as a quality object, lineage object, and column-level lineage. Specify a server role object and policy object with availability object, latency object, freshness object, frequency object, retention object, support object, and backup object. Use a data quality engine with great expectations and soda checks, and track library metrics. These measures cut delivery risk and improve maintainability.
Industry content examples for keyword splash pages may include standardized contracts across a regulated exchange, equity option contract size and deliverable quantity, or high-level education on over-the-counter trading. For public-sector program pages, use plain language about disaster loans, the SBA compliance guide, the small business investment company program, and the surety bond program, with a simple appendix revision history and clear contracting officer approval gates (e.g., shop drawings approval) when applicable.
Proposal Kit helps teams assemble standardized contracts and specifications quickly, generate automated line-item quotes, and use its AI Writer and template library to produce supporting documents like OpenAPI and data contract outlines. This ease of use shortens turnaround and keeps scope, quality, and navigation details consistent across projects.
Further strengthening this specification, teams can add measurable acceptance tests and change-control steps to reduce rework. Define a content freeze before go-live, a defect-severity matrix, and page-level checklists that tie each deliverable to a traceable requirement. For public-sector projects, include an approval gate that mirrors procurement practice: wireframes, navigation maps, and sample pages proceed only when approved by a contracting officer or, in private-sector terms, an equivalent executive sponsor. That gate keeps scope creep in check and aligns expectations before production begins.
For small businesses preparing proposals that include this website as a work package, it helps to centralize compliance notes. Keep a brief summary of how your firm qualifies under current SBA thresholds and link internally to the size standards methodology whitepaper so leadership understands how small business status is determined. This does not change the web scope, but it speeds bid/no-bid decisions and supports pricing strategy.
In day-to-day operations, establish a scheduled review cadence for the site map, help pages, and automated search index to confirm they reflect current offerings. Track first meaningful paint, form error rates, and search success as quality indicators alongside uptime. Build a lightweight version history for page templates so future enhancements remain consistent with the template library and navigation patterns.
Proposal Kit can accelerate these practices by assembling the baseline specification with consistent language, producing automated line-item quotes tied to each page type or e-commerce level, and using its AI Writer and templates to write approval checklists, quality measures, and update logs, keeping teams aligned and shortening turnaround.
Writing the Contract Specifications Definitions document - The Narrative
Specification Definitions
Example attachment defining specification definitions for a web site project.
Standard Page:
Uses our pre-existing page templates (completely custom pages will require more time). Page body contains up to 6 unique static GIF or JPG images requiring minimal work (including but not limited to: scanning, sizing, cropping, editing, compressing). 1 to 4 browser screens of text when viewed at 640x480 screen resolution.
Up to 10 hyperlinks (not including the page header and trailer site navigation hyperlinks). Includes the addition of basic navigation systems built into each page. Creation of the graphical menu bar with image slicing and rollovers is rolled into the base price per page.
Keyword Splash Page:
A copy of the primary splash page that is tailored to a specific key word of phrase.
E-commerce Solutions:
Level 1: Flat text file non-interactive. Level 2: 1 page interactive form using email. Level 3: Multi-page interactive forms using email and/or data files.
Level 4: Multi-page interactive forms using real-time credit card processing. Level 3 and 4 allow for shopping cart product purchasing on any pages.
Common Navigation Systems:
Graphical navigation bar with rollovers at head of each page. Page header text navigation bar under the graphical navigation bar. Text navigation bar at bottom of each page.
Site map page
Help page
Quick guide page
Automated search component
Index pages (a page of simple links to sub pages within the site). List traversal of series pages (pages designed to be read one after the other). Hyperlinks to other pages.
Shallow tree (3-4 clicks max). Consistent navigation across all pages.

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4.7 stars, based on 849 reviewsRelated Documents
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How to Build a Legal Contract with Proposal Kit
This video illustrates how to create a legal contract using the Proposal Pack Wizard software. It also shows how to create a proposal with an invoice and contract at the same time.
Frequently Asked Questions
How do I customize this contract to fit my business needs?
Customizing this contract involves editing the document to include your business details, terms, and conditions. The templates are designed to be flexible, allowing you to insert your company's name, address, and other relevant information. You can modify clauses to reflect your unique business practices and legal requirements.
Is this contract compliant with laws and regulations?
The legal contract templates are written by legal professionals and designed to comply with current laws and regulations at the time of their writing. However, laws can vary by jurisdiction and change over time, so it's recommended to have your contract reviewed by a local attorney to ensure it meets all legal requirements specific to your region and industry. Templates are licensed as self-help information and not as legal advice.
Can I use the same contract for different clients or projects?
You can use the same contract for different clients or projects. The templates are versatile and easily adapted for various scenarios. You will need to update specific details such as client names, project descriptions, and any unique terms for each new agreement to ensure that each contract accurately reflects the particulars of the individual client or project.
What should I do if I encounter a clause or term I don't understand?
If you encounter a clause or term in the contract that you need help understanding, you can refer to guidance notes explaining each section's purpose and use. For more complex or unclear terms, it's advisable to consult with a legal professional who can explain the clause and help you determine if any modifications are necessary to suit your specific needs.
How do I ensure that the contract is legally binding and enforceable?
To ensure that the contract is legally binding and enforceable, follow these steps:
- Complete all relevant sections: Make sure all blanks are filled in with accurate information.
- Include all necessary terms and conditions: Ensure that all essential elements, such as payment terms, deliverables, timelines, and responsibilities, are clearly defined.
- Signatures: Both parties must sign the contract, and it is often recommended that the contract be witnessed or notarized, depending on the legal requirements in your jurisdiction.
- Consult a legal professional: Before finalizing the contract, have it reviewed by an attorney to ensure it complies with applicable laws and protects your interests.
Ian Lauder has been helping businesses write their proposals and contracts for two decades. Ian is the owner and founder of Proposal Kit, one of the original sources of business proposal and contract software products started in 1997.By Ian Lauder
Published by Proposal Kit, Inc.Disclaimers
Proposal Kit, Inc. makes no warranty and accepts no responsibility for the suitability of any materials to the licensee's business. Proposal Kit, Inc. assumes no responsibility or liability for errors or inaccuracies. Licensee accepts all responsibility for the results obtained. The information included is not legal advice. Names in use cases have been fictionalized. Your use of the contract template and any purchased packages constitutes acceptance and understanding of these disclaimers and terms and conditions.


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