Permission to Link Agreement

This simple permission-to-link contract authorizes one organization to create a text link from its website to another company's homepage. It is narrow in scope and does not establish formal affiliations, sponsorships, or broader business or contractual relationships. Each party assumes no responsibility whatsoever for the other party's external sites or content, limiting liability for claims arising from links or data.

The agreement states that the grantor reserves the right to end the arrangement with prior notice, and the grantee must remove the link within a set number of days. The parties agree to be bound by the terms stated, which are governed by state law and incorporated as the entire understanding related to your link.

The continued right to link is limited and subject to change. Upon termination, removal of the link should be handled promptly, including from any featured area, main section page, or sub-section where the link appears. Note that this document is not a written license agreement to use logos or service marks.

Use of marks requires express written consent under a separate agreement, often guided by trademark guidelines and quality control requirements. Presenting information about partners, affiliates, or sponsors must be factually correct information and should not imply formal affiliations beyond what is permitted. Only official sponsors may be referenced as such, and sponsor materials used on a site usually follow compliance rules to uphold high ethical standards.

Common use cases include media partners, affiliates, grassroots fundraising groups, participants, and active volunteers connected to an event sponsored by a company, and organizations permitted to reference a brand without implying endorsement of products or services. Businesses often provide links in a main section or homepage category and communicate internally so that employees present information provided by the grantor accurately. If the grantor issues revised terms, the grantee should comply or remove links; inability to comply can result in immediate termination, and the costs thereof fall on the grantee, unless otherwise stated.

Proposal Kit helps teams assemble this type of document in accordance with applicable policies and develop related materials, such as trademark guidelines or sponsor language, using its extensive template library. Its document assembly, automated line-item quoting, and AI Writer can streamline creating consistent, compliant link permissions and supporting documents with ease of use. Please contact your stakeholders to align any separate agreement needs.

To strengthen governance around creating a link, organizations should document who may represent the company online and what categories of pages may host the link. Require teams to provide factually correct information about the relationship, avoid implying endorsement, and remove links from sites immediately upon notice. When a grantor issues such revised terms, the grantee should exercise prompt compliance and confirm that all material references were updated or deleted, including any references maintained by partners affiliated or select information providers. Clear internal checklists help ensure that persons responsible have established procedures for presenting information and can assume accountability for the site's results that follow from the link's placement.

Operationally, define where the link may appear (homepage, main section, or other categories), the approval path, and how changes are tracked after the agreement is signed. Specify who reviews developing content that mentions the grantor, and require that any statement used to represent the relationship remains accurate and limited to the permission granted. If the grantor modifies or withdraws permission, teams should follow the notification closely, verify removals across all properties, and document completion. Maintain records of what material included the link and when it was added or removed to reduce disputes.

Proposal Kit supports these practices by providing the following form and related templates you can adapt to your workflow. Teams can assemble link permissions alongside companion documents, such as communication guidelines for employees and partners affiliated, ensuring the language you use to describe the relationship stays in accordance with the agreement. Its document assembly, automated line-item quoting, AI Writer for building supporting documents, and extensive template library help standardize approvals, organize categories of content, and keep stakeholders aligned when such revised terms occur.

Beyond the basics, treat this document as a control on scope: it authorizes a text link to the homepage only and is limited in purpose. Do not deep link, frame pages, reuse logos, or create derivative uses unless otherwise permitted by express written consent in a separate agreement. Note that the grantor reserves the right to issue revised terms; build a rapid takedown workflow so teams can exercise removals across all properties and external sites in accordance with applicable policies. Assign responsibility to specific persons, define categories of pages where a link may appear, and keep a signed record of when placements change to reduce disputes about claims arising after termination.

Operational safeguards help business teams comply. Use descriptive anchor text that does not imply endorsement of products or services, and avoid presenting information that could misrepresent the relationship. Maintain an inventory across affiliates, partners, and select information providers so that when notice arrives, you can remove links from sites immediately and confirm the site's results. Consider accessibility and quality control: a clear text link is generally preferred, and any use of service marks or sponsor materials beyond linking typically requires written consent and adherence to trademark guidelines.

Practical situations include a marketplace listing that needs to provide links to vendors without forming business or contractual relationships, a chamber of commerce directory creating a link to members, or an event-sponsored page where active volunteers and participants reference the grantor during a campaign window. Organizations permitted to link should assume the arrangement is subject to change and create internal checklists for developing content, communications, and data hygiene so information provided stays accurate.

Proposal Kit can help you assemble the following form and related materials into a cohesive package, including companion guidelines for branding language and communications. Its document assembly, automated line-item quoting, AI Writer for supporting documents, and extensive template library streamline writing, revisions when such revised terms arrive, and coordination among employees and stakeholders.

Writing the Permission to Link Agreement document - The Narrative

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