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Google Ads And PPC Proposal Template Concepts
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How to write your Google Ads And PPC Proposal Template

With a Proposal Pack, you can create variations of this document of any length to suit your specific needs. This template is built using the Proposal Pack Wizard software included with any Proposal Pack or the Proposal Kit Professional bundle.

Proposal Pack for Any Business
This set of chapters was selected to create a comprehensive business proposal focused on Google Ads and PPC (Pay-Per-Click) advertising services. This document was made for a company specializing in digital marketing, aiming to outline its expertise, services offered, and the expected outcomes and benefits for potential clients.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters.
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Google Ads And PPC Proposal Template
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Popular Proposal Pack Design Themes

The Proposal Pack for Any Business is a plain text design theme that does not include a visual design theme with logos or background photos. These design themes are commonly used to create this template. Any Proposal Pack can be used to create this template. Select a design theme based on your personal preferences for the visual look of the templates.

Use Cases for the Google Ads And PPC Proposal Template

  • Proposing a new Google Ads campaign for a potential client.
  • Offering a PPC management service to a business looking to increase its online presence.
  • Bidding for a digital marketing contract with a focus on PPC strategies.
  • Presenting a tailored Google Ads solution to a company in a competitive market.
  • Updating an existing client on new PPC strategies and their potential impacts.
  • Introducing enhanced PPC techniques to a traditional marketing firm.
  • Demonstrating the ROI of effective PPC campaigns to skeptical stakeholders.
  • Negotiating a renewal of an ongoing Google Ads management contract.
  • Educating potential clients on the benefits of targeted PPC advertising.
  • Providing a detailed comparison of Google Ads against other digital advertising methods.

Chapters Suggested for the Google Ads And PPC Proposal Template

Cover Letter, Title Page, Table of Contents, Executive Summary, Goals and Objectives, Target Audience, Campaign Strategy, Cost Summary, Services Provided, Project Management, Credentials, Testimonials, Policies and Procedures, About Us, Back Page

Copy and paste this chapter list into the Proposal Pack Wizard's 'Select by AI' screen to build the Google Ads And PPC Proposal Template. The Wizard is included with any Proposal Pack or the Proposal Kit Professional.

Components of the Google Ads And PPC Proposal Template

Creating the Google Ads And PPC Proposal Template involves assembling several chapters and filling them in with your details. While there's no one-size-fits-all template for every situation, Proposal Kit offers layouts that can be customized using its extensive chapter template library. The Wizard software builds this template for you, customized to your needs. The Wizard software is included in every Proposal Pack and the Proposal Kit Professional. You can customize this list of chapters as needed in the Wizard software, such as adding additional chapters, removing chapters, and changing the order of chapters.

Cover Letter

The cover letter introduces the proposal, sets the tone, and briefly outlines the intent to provide Google Ads and PPC services. It is a personalized note that addresses the potential client directly, aiming to make a positive first impression.

Title Page

The first page of the proposal includes the main title, such as Google Ads and PPC Services Proposal, along with the submission date and the names of both the presenting company and the client.

Table of Contents

A clear listing of all the sections and chapters included in the proposal allows for easy navigation through the document. This helps the reader quickly find information relevant to their interests.

Executive Summary

This section offers a concise overview of the entire proposal, highlighting the key points about the digital marketing services being offered, the benefits to the client, and the expected outcomes of the campaign.

Goals and Objectives

Defines what the Google Ads and PPC campaign aims to achieve. It includes specific, measurable goals tailored to the client's needs, such as increasing online visibility, enhancing clickthrough rates, or boosting sales.

Target Audience

Describes the specific group of consumers the Google Ads and PPC campaign is designed to reach. This includes demographic and psychographic information to ensure the advertising efforts are directed appropriately.

Campaign Strategy

Outlines the approach and tactics that will be used in the PPC and Google Ads campaign. It covers keyword selection, budget allocation, ad placement, and other strategic decisions.

Cost Summary

Presents a detailed breakdown of the costs associated with the PPC campaign. Utilizing Proposal Kit's line-item database, this chapter automated and itemized expenses for clarity and accuracy.

Services Provided

A detailed description of all services that will be offered as part of the PPC management, including campaign setup, monitoring, and optimization, as well as reporting and analysis.

Project Management

Explains how the PPC campaign will be managed. It details the roles and responsibilities of the team members, timelines, and the tools and techniques that will be used to ensure smooth execution and timely delivery.


Showcases the qualifications, expertise, and previous successes of the company, convincing the client of their capability to manage effective PPC campaigns.


Includes positive reviews and endorsements from previous clients, which help to build trust and credibility with the prospective client by showing past satisfaction.

Policies and Procedures

Outlines the operational rules, privacy policies, and procedural standards that govern the services provided, ensuring transparency and setting client expectations.

About Us

Provides background information about the company, including history, leadership, and core values, helping to humanize the business and foster a connection with potential clients.

Back Page

Concludes the proposal with a professional closing statement, additional contact information, and a prompt for the client to take the next step in the collaboration.

This template is also referred to as

  • Google Ads proposal template
  • PPC marketing proposal
  • Online advertising strategy proposal
  • Pay-Per-Click service proposal
  • Digital ads campaign proposal
  • Search engine marketing proposal
  • SEM proposal template
  • PPC campaign plan proposal
  • Google Ads strategy proposal
  • PPC advertising proposal

How to create the Google Ads And PPC Proposal Template with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business has no extra logos or colors added. It is designed to be used plainly or customized with your logos and graphics.

This is a recipe for a template you can build in the Proposal Pack Wizard software using any of the Proposal Pack design themes. This template uses a new feature in the Wizard software for creating templates based on lists of chapters selected by the Business Proposal Outline Creator for Proposal Kit OpenAI GPT. We've used the GPT to generate this template recipe that you can paste into the Wizard's 'Select by AI' screen when selecting the templates for your project document. This Wizard feature will auto-select all the chapters generated by the GPT and map any mismatches to Proposal Kit chapter templates as best possible. This is a new experimental feature of the Proposal Pack Wizard software.

See this article, How to Streamline Your Business with AI Proposal Writer Tools, for more details on using ChatGPT to create your proposal outlines that can then be made by the Proposal Kit software.

If you have a ChatGPT Plus subscription for custom GPTs, use the Business Proposal Outline Creator for Proposal Kit OpenAI GPT to generate custom proposal chapter lists.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed the Proposal Packs so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software, which includes the entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.

Key Takeaways

  • The Google Ads And PPC Proposal Template is built using a Proposal Pack or the Professional bundle using the included Wizard software.
  • You can create unlimited custom variations of this template.
  • The Wizard software automates quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • Proposal Kit is made for freelancers, small businesses, and non-profits.
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