Skip to main content

We include this Alternatives chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Alternatives Chapter

In the field of business proposals, clear communication and thorough planning are fundamental. The Alternatives chapter is a specialized section used within a proposal to outline other viable options that stakeholders might consider. This chapter is crucial because it demonstrates a comprehensive understanding of the project's context. It shows that the proposal writer has considered various situations and is prepared with multiple strategies to meet the project's goals, not just the primary proposal path.

How is the Alternatives Chapter Used?

The Alternatives chapter is used in a business proposal to present different options or approaches to a proposed project or solution. This is particularly important in situations where the primary proposal might not fully meet the client's needs or where budget, time constraints, or other factors might lead the client to consider alternative solutions. Including this chapter helps in portraying transparency and flexibility, allowing the client to explore various strategies before making an informed decision.

What is Included in the Alternatives Chapter?

This chapter typically includes:

  • A detailed description of each alternative option.
  • The pros and cons of each alternative.
  • How each alternative could potentially meet the objectives of the main proposal.
  • Any cost implications or changes in timelines associated with each alternative.
  • Comparative analysis that might help in decision-making.


The Alternatives chapter must present each option impartially, providing enough detail to allow for an informed comparison without overwhelming the reader.

Use Case Examples for the Alternatives Chapter

This chapter is and can be adapted to various types of proposals, such as:

  • Plans: In a business development plan, alternative growth strategies might be discussed, such as organic growth versus partnerships.
  • Reports: In feasibility reports, different production methods might be analyzed to find the most cost-effective solution.
  • Studies: Environmental impact studies could present various mitigation strategies to address potential environmental concerns.
  • General Information: General proposals might include alternative marketing strategies or different technological solutions that could be employed.


Key Takeaways

  • The Alternatives chapter is integral in demonstrating thorough planning and understanding of a project's broader context.
  • It enhances a proposal's credibility by showing readiness for different possible scenarios.
  • This chapter supports informed decision-making by outlining the strengths and weaknesses of each alternative.
  • It caters to different client needs and preferences, which may vary based on budget, timeline, or specific project goals.
  • Including an Alternatives chapter can significantly increase the flexibility and attractiveness of a proposal.


The editable Alternatives template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
Business proposal example What Our Clients Say

Proposal Kit is a game changer when it comes to selling your services in a constructive yet powerful way. The software is easy to use. I highly recommend."

John Anosike
Nextline Protection Services, Inc.
Produced by:
Proposal Kit
Design Theme:
Proposal Pack for Any Business is the plain text design theme.
Software › Computer Software › Business & Productivity Software
$79 USD
Proposal Kit reviews4.7 stars, based on 842 reviews
Alternate chapters are those which may be used instead of this chapter depending on your situation. Alternate chapters may be better suited for different size projects, more specialized projects, or variations on rights.

Alternate Chapters

Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Samples Using the Alternatives Chapter

The Alternatives template is illustrated in actual use in the following Sample Proposals. Samples are also included in each Proposal Pack and illustate many of the industries and situations this template can be used for:

Document Layouts Using the Alternatives Chapter

This template is used in the following template layouts.
Illustration of Proposal Pack Electrical #5

The Alternatives chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Electrical #5 design theme. There are hundreds of design themes available, and every design theme includes the Alternatives chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Alternatives.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

Proposal Kit LogoPublished by Proposal Kit, Inc.
Use this template to discuss alternatives you want to present that could be considered instead of implementing your main proposal idea.
© 1997 - 2024, Proposal Kit, Inc. All rights reserved. Privacy Policy.