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Use this template to explain the importance of appearance for your organization your product or your cause. This might be discussion of style in which you could compare the look of your product to competitors products or it could be discussion of impression in which you discuss how your product organization or cause " appears" to the public or to your audience. Introduce the importance of appearance here. For example do you believe customers are choosing competitors product because of color choice. Or do your organizations branding materials such as logo stationery mission statement etc. appear to be very old fashioned. Or does certain style choice in your communications influence how the public thinks about your cause. Describe how you propose to evaluate or change the appearance for your organization your product or your cause.