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We include this Design chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Design Chapter

The Design chapter is an important part of a proposal document, particularly when the project involves any form of creative or structural planning. This chapter provides an important overview that sets the stage for detailed discussions about the visual and functional aspects of a project. It is and can be adapted to suit various industries, whether the project is about building a website or designing a new product.

How is the Design Chapter Used?

In a business proposal, the Design chapter is used to present an initial concept or outline of the project's design elements. This chapter helps potential clients or stakeholders visualize the end product and understand the approach that will be taken to achieve the desired outcome. It serves as the foundation upon which all detailed design-related discussions and decisions will be built, ensuring that everyone involved has a clear picture from the start.

What is Included in the Design Chapter?

Typically, the Design chapter includes:

  • An overview of the project's design goals.
  • Descriptions of the aesthetic and functional elements of the design.
  • Preliminary sketches or mock-ups.
  • Any key design strategies or methodologies that will be employed.
  • Considerations for usability and accessibility.


This chapter often works in conjunction with other detailed chapters that look further into specific aspects of the design process.

Use Case Examples for the Design Chapter

The Design chapter can be tailored to fit a wide range of industries and project types, including:

  • Web: Outlining the layout, user interface, and user experience designs for a new website.
  • IT and Software: Describing the architectural design of a new software application.
  • Hardware: Detailing the design of electronic or mechanical components.
  • Technical: Explaining the design process for complex engineering projects.
  • Media and Graphics: Presenting the concept design for a media campaign or graphic material.
  • Design and Fashion: Showcasing the preliminary designs for a new clothing line.
  • Image and Art: Discussing the aesthetic direction for a visual arts project.
  • Patents and Inventions: Illustrating the design of a novel invention for patent applications.
  • Projects: Describing the overall design vision for project proposals across various fields.


Key Takeaways

  • The Design chapter is for providing a clear overview of the project's design aspects.
  • It serves as a foundational part of the proposal, helping stakeholders visualize the final product.
  • This chapter is adaptable and can be customized to fit various industries and project requirements.
  • Elements typically included are design goals, sketches, and key methodologies.
  • Effective use of the Design chapter can significantly enhance the understanding and appeal of a proposal to potential clients or partners.


The editable Design template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
Illustration of Proposal Pack Flag #7

Illustration of Proposal Pack Flag #7

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Alternate chapters are those which may be used instead of this chapter depending on your situation. Alternate chapters may be better suited for different size projects, more specialized projects, or variations on rights.

Alternate Chapters

Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Samples Using the Design Chapter

The Design template is illustrated in actual use in the following Sample Proposals. Samples are also included in each Proposal Pack and illustate many of the industries and situations this template can be used for:

Document Layouts Using the Design Chapter

This template is used in the following template layouts.
Illustration of Proposal Pack People #5

The Design chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack People #5 design theme. There are hundreds of design themes available, and every design theme includes the Design chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Design.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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The Design template is used to give an overview of the design of a project. This is a general template. Many more additional Proposal Pack templates are available to describe detailed aspects of the design.
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