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We include this Business Map chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Business Map Chapter

The Business Map chapter is an integral part of a proposal document, particularly for enterprises aiming to outline their direction succinctly. Unlike a detailed business plan, the Business Map offers a streamlined, easy-to-understand visualization of a company's core philosophy and operational trajectory. This chapter helps stakeholders quickly grasp the important elements that drive the business forward, making it an effective tool in various proposal scenarios.

How is the Business Map Chapter Used?

In a business proposal, the Business Map chapter serves as a overview that shapes the reader's understanding of the company's direction and priorities. It is often used to set the stage for more detailed discussions in subsequent sections of the proposal. By presenting a clear and concise map of business goals and methodologies, this chapter helps align the expectations of both the proposal's creators and its recipients, ensuring that everyone is on the same page regarding the company's fundamental business activities and philosophies.

What is Included in the Business Map Chapter?

The Business Map chapter typically includes several key components:

  • Vision and Mission Statements: These statements articulate the company's core objectives and its purpose, giving a clear direction of where the business aims to go.
  • Core Values and Philosophies: This section delves into the principles that guide the company's decision-making processes and overall business conduct.
  • Strategic Goals: Outlines the major goals that the company intends to achieve in the short to medium term, providing a snapshot of intended milestones.
  • Key Business Activities: Discusses the primary activities that the company will engage in to drive growth and achieve its goals.
  • Growth Strategy: Illustrates how the business plans to expand or evolve over time, including potential markets to enter or new products to develop.


Use Case Examples for the Business Map Chapter

  • Business Plans: Within a comprehensive business plan, the Business Map helps to clarify the outline before diving into specifics.
  • Business Opportunities: When exploring new business opportunities, the Business Map can highlight how these new ventures align with the company's overall strategy.
  • Franchise: For franchise proposals, the Business Map can demonstrate the business model and operational philosophy to potential franchisees.
  • Vending: In vending business proposals, the chapter can outline key market strategies and business operation models.
  • About Your Company: When introducing your company in any proposal, the Business Map chapter gives stakeholders a quick overview of what your company stands for and its direction.


Key Takeaways

  • The Business Map chapter provides a concise overview of a company's direction, which is easier to digest than a full business plan.
  • It is crucial for aligning stakeholder expectations at the beginning of a proposal document.
  • This chapter includes important business elements such as vision, mission, core values, goals, and key activities.
  • It is and can be adapted for use in proposals across a range of scenarios, from business plans to franchise opportunities.
  • The Business Map serves as a foundational tool that introduces and clarifies the business philosophy and operational strategies to proposal readers.


The editable Business Map template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
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Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Document Layouts Using the Business Map Chapter

This template is used in the following template layouts.
Illustration of Proposal Pack Transportation #6

The Business Map chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Transportation #6 design theme. There are hundreds of design themes available, and every design theme includes the Business Map chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Business Map.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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Use the Business Map template to describe a road map for a business. A business map is a simplified or informal version of a business plan. A business map should discuss general business activities and philosophies that drive decisions for the direction of the company.
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