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How to write your Strategic Business Map

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This set of templates was used for a comprehensive business map outlining the strategy for a business to move forward to meet its goals and align all parts of the organization to move in that direction. A business map is a roadmap to guide the company similar to a business plan.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters.
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Components of a Strategic Business Map

There is no one-size-fits-all template for a strategic business map. Proposal Kit templates can be customized as needed to fit any situation using the extensive chapter template library. Here are some key chapters typically included in this type of template. Use this template as your starting point and customize it as needed using the software included with each Proposal Pack or the Professional bundle.

Cover Letter

The Cover Letter introduces the Strategic Business Map, outlining its purpose and the importance of aligning all parts of the organization to achieve common goals. This sets the stage for the document and encourages stakeholders to engage with the content.

Executive Summary

The Executive Summary provides a high-level overview of the entire Strategic Business Map. It highlights key points, such as major goals and initiatives, making it easier for readers to grasp the overall strategy at a glance.

SWOT Analysis

The SWOT Analysis examines the company's internal strengths and weaknesses, as well as external opportunities and threats. This helps in identifying critical factors that can affect the business's direction.


This chapter delves into the company's internal strengths, such as unique capabilities or resources, which can be leveraged to achieve goals.


Here, the company's internal weaknesses are examined. Understanding these areas helps in planning to mitigate risks and improve overall performance.


This section identifies external opportunities that the company can capitalize on to grow and achieve its objectives.


In this chapter, external threats that could hinder the company's progress are detailed, helping to prepare contingency plans.

Competitive Analysis

The Competitive Analysis assesses the landscape of competitors, providing insights into how the company can differentiate itself and establish a competitive edge.

Industry Trends

This section reviews current and future trends within the industry, helping the company stay ahead of the curve and adapt its strategy accordingly.

Growth Areas

Identifies specific areas within the business or market that present opportunities for growth, guiding investments and initiatives.

Business Drivers

Discusses key factors that drive the business's success, such as market demand, technology, or customer needs.

Goals and Objectives

Outlines the specific, measurable goals and objectives the company aims to achieve, providing clear targets for all parts of the organization.

Action Plan

The Action Plan details the specific steps and initiatives needed to achieve the goals and objectives outlined in the previous chapter.

Communications Plan

This chapter specifies the strategies and methods for effective communication within the organization and with external stakeholders, ensuring everyone is aligned and informed.

Training Plan

Addresses the training needs required to equip the team with the necessary skills and knowledge to execute the plan successfully.

Resource Management

Discusses how resources such as finances, personnel, and technology will be allocated and managed to support the initiatives.

Market Demand

Analyzes the demand for the company's products or services in the market, helping to align offerings with customer needs.


Details the roles and responsibilities of team members, ensuring accountability and clarity in executing the plan.


Outlines the metrics and methods for evaluating progress towards the goals, allowing for adjustments as necessary.


Describes how accountability will be maintained, ensuring that team members are held responsible for their contributions to the plan.


Provides expert recommendations for actions and strategies that will help the company achieve its goals.


Summarizes the key points and findings from the entire Strategic Business Map, reinforcing the overall strategy and next steps.

Company Operations

Details the day-to-day operations of the company, ensuring they are aligned with the goals.

Business Activities

Describes the specific business activities that support the overall strategy, ensuring they are focused and effective.

Business Development

Focuses on initiatives that will drive growth and expand the company's market presence.

Strategic Position

Analyzes the company's position in the market, providing insights into how it can improve its standing.


Discusses how the company can enhance its competitive edge through various initiatives.

Business Model

Explains the company's business model, ensuring it supports the goals and is adaptable to changes.

Business Map

This final chapter ties all the components together into a cohesive roadmap, guiding the company towards achieving its objectives.

Examples of projects a Strategic Business Map may be used for

This document can be used in many contexts and has various uses depending on the needs. Depending on your situation, customize the chapter list as needed using a Proposal Pack or the Professional bundle.

  • Developing a long-term growth strategy
  • Aligning all departments towards common goals
  • Evaluating current market opportunities and threats
  • Improving internal processes and operations
  • Enhancing competitive positioning
  • Identifying new market trends and areas for expansion
  • Allocating resources to support goals
  • Defining clear roles and responsibilities within the organization
  • Providing a clear action plan for achieving business objectives
  • Establishing a framework for accountability and performance evaluation
  • Communicating the strategy to stakeholders
  • Guiding training and development efforts for staff
  • Reviewing and adapting to industry changes
  • Prioritizing business activities for maximum impact
  • Supporting business development and growth initiatives
  • Ensuring the business model aligns with goals
  • Creating a comprehensive roadmap for future success
  • Monitoring progress and adjusting strategies as needed
  • Engaging stakeholders and securing buy-in for initiatives
  • Enhancing overall organizational effectiveness and efficiency


Related To

The Strategic Business Map may also be referred to in different ways or be used in more specialized situations, such as:

  • Business Strategy
  • Business Plan
  • Organizational Alignment
  • Strategic Roadmap
  • Corporate Strategy
  • Growth Strategy
  • Market Analysis
  • Competitive Positioning
  • Business Development Plan
  • Resource Allocation


Product name:
Strategic Business Map
Produced by:
Proposal Kit
Software › Computer Software › Business & Productivity Software
$79 USD
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Chapter Templates Used in the Strategic Business Map

Cover Letter, Title Page, Table of Contents, Executive Summary, SWOT Analysis, Strengths, Weaknesses, Opportunities, Threats, Competitive Analysis, Industry Trends, Growth Areas, Business Drivers, Goals and Objectives, Action Plan, Communications Plan, Training Plan, Resource Management, Market Demand, Responsibilities, Evaluation, Accountability, Recommendations, Summary, Company Operations, Business Activities, Business Development, Strategic Position, Competitiveness, Business Model, Business Map, Back Page

You use this this proposal for

  • General business proposal
  • Non-technical proposal
  • Project pitch proposal
  • Business plan, loan, investor funding proposal
  • Internal company proposal
  • Business document, study, plan, report

How to create the Strategic Business Map with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business is the pack with no extra added logos or colors - designed to be used plain or for you to customize with your logos and graphics.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme. Names and stories in examples are fictional; however, the templates are from real client use cases.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed Proposal Pack so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software with an entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.

How to Build Templates Featured on Proposal Kit Website

Many people find the Proposal Kit website after searching for a specific proposal. Once you've purchased and installed the software, how do you build that template you found in the first place? This video shows you how to build any proposal you see on the Proposal Kit website.

Key Takeaways

  • The Strategic Business Map is a selectable proposal template layout.
  • You can create unlimited custom variations of this template using a Proposal Pack or the Professional Bundle.
  • Using a Proposal Pack or Professional Bundle, you can automate quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • We made Proposal Kit for freelancers, small businesses, and non-profits.
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You can also edit Word document templates in other office software such as Word for Mac. We will assist Mac users in assembling this template - Strategic Business Map - for their first project if they do not have the required platform to run the Wizard software.
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