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We include this Common Ground chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Common Ground Chapter

The Common Ground chapter is a fundamental part of a business proposal document, designed to establish a connection between the parties involved. By highlighting shared interests, values, or goals, this chapter helps to build rapport and trust, ensuring that all parties understand they are working towards a mutual objective. This chapter can significantly enhance the persuasive impact of a proposal by showcasing the alignment in vision and purpose between the entities involved.

How is the Common Ground Chapter Used?

When used in a business proposal, the Common Ground chapter is used to set a collaborative tone. This chapter is typically positioned early in the proposal to start the relationship on a positive note. It reassures the client or partner that their needs and values are understood and shared, thereby creating a foundation of agreement that supports the subsequent proposal points. This chapter is crucial for proposals that require close cooperation, trust, and mutual understanding to succeed.

What is Included in the Common Ground Chapter?

The contents of the Common Ground chapter vary depending on the specific relationship and the shared aspects between the parties. Generally, it includes:

  • A statement of shared goals or objectives
  • An outline of common values or ethical standards
  • Examples of past collaborations or shared successes
  • Acknowledgment of mutual challenges or opportunities
  • A vision of how working together can achieve mutual benefits


Each element is crafted to resonate with the recipient, ensuring that the commonalities are relevant and meaningful.

Use Case Examples for the Common Ground Chapter

  • Government Proposals: When different governmental departments propose a joint initiative, this chapter can highlight shared policy goals or public service commitments.
  • Nonprofit Collaborations: Nonprofit organizations might use this chapter to emphasize common philanthropic missions when seeking partnership for a new community program.
  • Business Ventures: Companies proposing a joint venture might detail shared market goals or business methodologies, illustrating how combined efforts can tap into new or underserved markets.
  • Research and Development: In proposals for innovation projects, parties might point out a shared commitment to technological advancement or sustainability.
  • Educational Initiatives: Schools or educational bodies can use this chapter to underline shared educational goals and the importance of collaboration in achieving superior learning outcomes.


Key Takeaways

  • The Common Ground chapter is crucial for building trust and rapport in business proposals.
  • It sets a collaborative tone by emphasizing shared values, goals, and visions.
  • Contents of the chapter vary but generally include shared goals, values, past successes, and mutual benefits.
  • Effective in various contexts including government, nonprofit, business ventures, R&D, and education.
  • Strategically positioning this chapter early in the proposal helps in aligning all parties towards a common objective from the onset.


The editable Common Ground template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
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Illustration of Proposal Pack Mining #4

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Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

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The Common Ground chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Hospitality #3 design theme. There are hundreds of design themes available, and every design theme includes the Common Ground chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Common Ground.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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Use this page to explain what you have in common with your clients or partners. For example, nonprofit organizations often raise money from the same donors, so they might find it beneficial to hold a joint fundraising event. Likewise, business partners in a joint venture could use this page to describe their shared goals and common work ethics.
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