Proposal Pack / All Templates / Summary - Description

Overview of the Description Chapter

The Description chapter plays an important role in the structure of a business proposal document. It serves as the introductory section where the essence of the proposal is succinctly presented. Like an abstract in academic writing, this chapter provides a snapshot of what the reader can expect in the detailed sections that follow. It sets the tone and prepares the reader for the information that will be elaborated upon in subsequent parts of the document.

How is the Description Chapter Used?

When used in a business proposal, the Description chapter is typically placed at the beginning of the document. Its primary function is to offer a clear and concise overview of the proposal's content. This includes summarizing the problem or opportunity, the proposed solution, and the expected outcomes. It helps align the reader's expectations with what will be discussed in detail later and emphasizes the importance and relevance of the proposal to the reader or potential client.

What is Included in the Description Chapter?

The contents of the Description chapter can vary depending on the specific needs of the proposal and what it aims to address. However, typical elements include:

• A brief introduction to the subject matter.
• Overview of the problem or opportunity that the proposal addresses.
• Summary of the proposed solution or the services offered.
• Highlight of the key benefits or outcomes expected from implementing the proposal.
• Any critical information that sets the context for the rest of the document.

Use Case Examples for the Description Chapter

The versatility of the Description chapter allows it to be adapted for various situations in business proposals. Here are some examples of how it can be utilized:

• In a marketing proposal, it can summarize the approach the firm intends to take.
• For a project proposal, it can outline the project scope and objectives.
• In a research proposal, it might present the hypothesis and the research methodology.
• For a grant proposal, it can highlight the need for funding and the impact it will achieve.
• In a sales proposal, it can briefly describe the products or services being offered and their unique selling points.

Key Takeaways

• The Description chapter is important for setting the stage and providing a summary of the proposal.
• It helps in aligning the reader's expectations with the detailed content that will follow.
• This chapter is and can be adapted to different types of proposals.
• Including key elements such as the problem statement, proposed solution, and expected outcomes is crucial.
• The Description chapter enhances the readability and effectiveness of the proposal by offering a clear and concise introduction.

Related Chapters

• Introduction
• Forward
• Abstract