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Illustration of Proposal Pack Catering #2

We include this Description chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Description Chapter

The Description chapter plays an important role in the structure of a business proposal document. It serves as the introductory section where the essence of the proposal is succinctly presented. Like an abstract in academic writing, this chapter provides a snapshot of what the reader can expect in the detailed sections that follow. It sets the tone and prepares the reader for the information that will be elaborated upon in subsequent parts of the document.

How is the Description Chapter Used?

When used in a business proposal, the Description chapter is typically placed at the beginning of the document. Its primary function is to offer a clear and concise overview of the proposal's content. This includes summarizing the problem or opportunity, the proposed solution, and the expected outcomes. It helps align the reader's expectations with what will be discussed in detail later and emphasizes the importance and relevance of the proposal to the reader or potential client.

What is Included in the Description Chapter?

The contents of the Description chapter can vary depending on the specific needs of the proposal and what it aims to address. However, typical elements include:

  • A brief introduction to the subject matter.
  • Overview of the problem or opportunity that the proposal addresses.
  • Summary of the proposed solution or the services offered.
  • Highlight of the key benefits or outcomes expected from implementing the proposal.
  • Any critical information that sets the context for the rest of the document.


Use Case Examples for the Description Chapter

The versatility of the Description chapter allows it to be adapted for various situations in business proposals. Here are some examples of how it can be utilized:

  • In a marketing proposal, it can summarize the approach the firm intends to take.
  • For a project proposal, it can outline the project scope and objectives.
  • In a research proposal, it might present the hypothesis and the research methodology.
  • For a grant proposal, it can highlight the need for funding and the impact it will achieve.
  • In a sales proposal, it can briefly describe the products or services being offered and their unique selling points.


Key Takeaways

  • The Description chapter is important for setting the stage and providing a summary of the proposal.
  • It helps in aligning the reader's expectations with the detailed content that will follow.
  • This chapter is and can be adapted to different types of proposals.
  • Including key elements such as the problem statement, proposed solution, and expected outcomes is crucial.
  • The Description chapter enhances the readability and effectiveness of the proposal by offering a clear and concise introduction.


The editable Description template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
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Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Illustration of Proposal Pack Photography #6

The Description chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Photography #6 design theme. There are hundreds of design themes available, and every design theme includes the Description chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Description.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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Use the Description to provide an overall description of your proposal or report. This page would be found at the beginning of a document, similar to an Abstract or Introduction page.
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