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Illustration of Proposal Pack Security #9

We include this Introduction chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Introduction Chapter

The Introduction chapter is a fundamental part of any business proposal. Its primary role is to prepare the reader for what is to come in the rest of the document. It sets the stage by providing a snapshot of the main intents and purposes of the proposal. Think of the Introduction chapter as the handshake before a detailed conversation; it's the first impression the reader gets, and thus, it's crucial for it to be clear, engaging, and precise.

How is the Introduction Chapter Used?

When used in a business proposal, the Introduction chapter is used to lay down the groundwork for the relationship or project proposed. It offers a concise overview of the business situation, challenges addressed, and the solutions proposed. This chapter aims to capture the reader's interest and encourage them to read the document in its entirety. By clearly stating the purpose of the proposal and summarizing the content to follow, it functions as both a guide and an invitation to look further into the details provided in subsequent sections.

What is Included in the Introduction Chapter?

Typically, the Introduction chapter includes several key elements:

  • Background Information: Provides context about the business or project, detailing current conditions and the need for the proposal.
  • Purpose Statement: Clearly states why the proposal is being made, aligning it with the reader's interests or needs.
  • Overview of the Proposal: Summarizes the main points and what the proposal aims to achieve, giving the reader a glimpse of the structured plan.
  • Thesis Statement or Value Proposition: Articulates the core benefit or value the proposer intends to deliver, distinguishing it from other alternatives.


These elements work together to provide a comprehensive and engaging introduction to the proposal.

Use Case Examples for the Introduction Chapter

The Introduction chapter can be tailored to suit various types of proposals, such as:

  • Business Plans: To introduce the objectives and strategies of a new business venture.
  • Reports: To set up the context of a report, summarizing the main findings and their implications.
  • Studies: To outline the purpose and methodology of a research study, highlighting the significance of the anticipated results.
  • Project Proposals: To explain the project's scope, expected outcomes, and benefits in a concise manner.


Each of these use cases benefits from a well-crafted Introduction chapter to set the right tone and expectation for the document.

Key Takeaways

  • First Impression Matters: The Introduction chapter is crucial in setting the right tone for the entire proposal.
  • Clarity and Engagement: This chapter should clearly articulate the proposal's purpose and engage the reader's interest.
  • Important Elements Included: Typically includes background info, purpose statement, proposal overview, and value proposition.
  • Versatility in Use: Can be adapted for various types of proposals, from business plans to research studies.
  • Foundation for Detailed Content: Acts as a preview that leads smoothly into the detailed sections that follow.


The editable Introduction template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
Illustration of Proposal Pack Artsy #9

Illustration of Proposal Pack Artsy #9

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Alternate chapters are those which may be used instead of this chapter depending on your situation. Alternate chapters may be better suited for different size projects, more specialized projects, or variations on rights.

Alternate Chapters

Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Samples Using the Introduction Chapter

The Introduction template is illustrated in actual use in the following Sample Proposals. Samples are also included in each Proposal Pack and illustate many of the industries and situations this template can be used for:

Document Layouts Using the Introduction Chapter

This template is used in the following template layouts.
Illustration of Proposal Pack Agriculture #5

The Introduction chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Agriculture #5 design theme. There are hundreds of design themes available, and every design theme includes the Introduction chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Introduction.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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The Introduction template is used to introduce the proposal to the reader.
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