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Illustration of Proposal Pack Wireless #5

We include this Imagery chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Imagery Chapter

The Imagery chapter is a specialized section in the Proposal Kit system designed to help businesses communicate the visual aspects of their services or products in a proposal document. This chapter is particularly useful for companies that deal with visual elements as a core part of their business, such as those creating or selling digital images, topographical maps, or satellite imagery. The content within this chapter helps a company showcase its visual expertise and the impact of its imagery in a way that enhances the overall proposal.

How is the Imagery Chapter Used?

In a business proposal, the Imagery chapter serves multiple purposes depending on the nature of the business and the specifics of the proposal itself. Primarily, it is used to:

  • Detail the types of imagery a company offers, whether they are physical products or digital services.
  • Describe the technical and creative expertise of the company in creating or curating these images.
  • Explain how these images can be used by the client to meet their business needs.
  • Showcase past projects or case studies where the company's imagery solutions have successfully met client goals.


This chapter can be customized to fit the proposal's audience and objectives, making it for various industries and applications.

What is Included in the Imagery Chapter?

Typically, the Imagery chapter includes:

  • An introduction to the types of images offered by the company.
  • Details about the technology and processes used in creating or sourcing the imagery.
  • Examples or case studies that demonstrate the effectiveness and application of the imagery.
  • Discussion of customization options, if applicable.
  • Information on licensing, pricing, and terms of use for commercial purposes.


This structured approach ensures that all relevant information is covered, making it easier for potential clients to understand the value of the imagery being proposed.

Use Case Examples for the Imagery Chapter

The Imagery chapter can be used in proposals across a variety of sectors. Some specific use case examples include:

  • Media and Advertising: Proposing new advertising campaigns that use high-impact visual imagery to attract consumer attention.
  • Environmental and Nature: Offering satellite imagery for environmental monitoring or landscape design.
  • Fashion and Art: Presenting digital imaging services for fashion magazines or art galleries to enhance visual content.
  • Marketing and Sponsorship: Creating compelling visual packages for event sponsorships or marketing materials.
  • Social and Community Projects: Using imagery to highlight community engagement initiatives or social impact efforts.


These examples demonstrate the flexibility of the Imagery chapter in addressing the specific needs of different industries through a proposal.

Key Takeaways

  • Versatile Application: The Imagery chapter is adaptable for use in various industries that use visual elements in their business models.
  • Enhances Proposals: It helps businesses clearly convey the quality and relevance of their imagery services or products in proposal documents.
  • Detailed Content: Includes comprehensive details about types of imagery, creation processes, and case studies.
  • Customizable: Can be edited to better fit the target audience and specific client needs within a proposal.
  • Industry-Specific Examples: Effective in proposals ranging from environmental monitoring to fashion and media, illustrating its wide-ranging applicability.


The editable Imagery template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
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Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Document Layouts Using the Imagery Chapter

This template is used in the following template layouts.
Illustration of Proposal Pack Computers #7

The Imagery chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Computers #7 design theme. There are hundreds of design themes available, and every design theme includes the Imagery chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Imagery.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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Use this template to create a topic on visual imagery. A company that sells or licenses digital topographical maps or satellite imagery might use this page in a proposal. A company that creates digital imagery might use this page to describe their expertise and services. With some editing, this page could also be used to discuss the linguistic expressions in a written work that evoke mental images.
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