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What is the Our Story chapter used for?
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We include this Our Story chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.
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Overview of the Our Story Chapter
The "Our Story" chapter is a section in any business proposal. Its primary function is to narrate the history, evolution, and vision of your organization. It is designed to connect emotionally with the reader, providing a human touch to the proposal by sharing the unique journey of your company. This chapter helps to build trust and credibility by giving a background context which is important when trying to persuade or inform stakeholders about the value of your business or project.
How is the Our Story Chapter Used?
In a business proposal, the "Our Story" chapter is used to introduce the organization behind the proposal. It sets the stage for presenting business cases by grounding them in the organization's history and achievements. This section not only details the origins and milestones of the company but also highlights the vision and goals, making a case for the reliability and longevity of the business. It serves as a narrative that can sway decision-making in favor of your proposal by establishing a connection with the proposal reviewer.
What is Included in the Our Story Chapter?
Typically, the "Our Story" chapter includes several key elements:
- Historical Background: How and why the organization was founded, including key dates and events.
- Major Achievements: Important milestones and successes that have defined the organization.
- Vision and Goals: What the company aims to achieve in the future, outlining prospective plans or projects.
- Biographical Information: Details about significant figures in the organization such as founders, leaders, or employees. This may include their education, experience, and even personal anecdotes that make the narrative engaging.
- Mission Statement: A succinct declaration of the company's core purpose and focus.
Use Case Examples for the Our Story Chapter
This chapter can be tailored to fit various situations within different types of proposals. Here are some use case examples:
- Startup Funding Proposals: Introduce the founding story, the inspiration behind the business, and the entrepreneurial journey.
- Non-profit Grant Applications: Highlight the founding mission, key impacts, and ongoing initiatives that align with the grant's objectives.
- Partnership Proposals: Share histories that showcase past successful partnerships and collaborations.
- Company Overview for Potential Investors: Detail the company's growth trajectory and future plans.
- Cultural or Community Project Proposals: Emphasize community roots and commitments, illustrating dedication and alignment with community values.
Key Takeaways
- The "Our Story" chapter is crucial for establishing a personal connection and building credibility in business proposals.
- It details the history, achievements, and future aspirations of an organization, providing a solid background that supports the proposal's aims.
- This chapter is and can be adapted to suit a variety of proposal types, from business pitches to non-profit grants.
- Including biographical details about key members can enhance the narrative, making it more relatable and engaging.
- Effectively crafted, the "Our Story" chapter can significantly influence the decision-making process of the proposal's reviewers.
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Document Layouts Using the Our Story Chapter
The Our Story chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Education #3 design theme. There are hundreds of design themes available, and every design theme includes the Our Story chapter template.
A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Our Story.
We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.
Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.
Ian Lauder has been helping businesses write their proposals and contracts for two decades. Ian is the owner and founder of Proposal Kit, one of the original sources of business proposal and contract software products started in 1997.By Ian Lauder
Published by Proposal Kit, Inc.
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