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Illustration of Proposal Pack Global #5

We include this About Us chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the About Us Chapter

The About Us chapter is a foundational element in the creation of a custom proposal document. This chapter serves as an informal variation of the company history, aimed at introducing your business to potential clients or partners in a more personal and engaging manner. When drafting a proposal, integrating the About Us chapter showcases the identity and core values of your organization, setting the stage for why your business stands out in the competitive landscape.

How is the About Us Chapter Used?

In a business proposal, the About Us chapter is used to build trust and establish credibility with the reader. Its placement can vary depending on the overall structure of the document, but it generally appears near the beginning to help set the tone. This chapter provides a snapshot of who you are as a company, highlighting your experience, achievements, and the people behind the services or products offered. It's a chance to tell your story and connect on a more personal level with potential clients.

What is Included in the About Us Chapter?

Typically, the About Us chapter includes several key elements:

  • Company Overview: A brief introduction to your business, including its founding year, mission, and values.
  • History: A concise account of significant milestones and achievements that have shaped your company.
  • Team: Information about key team members, their roles, and their expertise that contribute to the business's success.
  • Philosophy and Values: An explanation of the guiding principles that drive your business operations and customer relations.
  • Unique Selling Proposition (USP): A clear statement that describes what makes your business different and better than competitors.


Use Case Examples for the About Us Chapter

  • Home Services Proposal: Introduce your local family-owned business, emphasizing years of community involvement and trusted service.
  • Technology Solutions Proposal: Highlight your innovative approaches and cutting-edge solutions, backed by expert staff and case studies.
  • Healthcare Services Proposal: Detail your commitment to patient care and the qualifications of your medical professionals.
  • Educational Program Proposal: Share the founding story of your educational organization and its impact on the community.
  • Construction Project Proposal: Describe your construction company's legacy, craftsmanship, and dedication to safety and sustainability.


Key Takeaways

  • The About Us chapter is a more informal yet crucial part of a proposal that helps personalize your business to the proposal reader.
  • It typically includes a company overview, history, key team member profiles, business philosophy, and unique selling proposition.
  • This chapter is placed early in the proposal to establish a connection and build credibility.
  • It is and can be adapted to suit a variety of industries from home services to high-tech solutions.
  • Effectively written, the About Us chapter not only informs but also engages potential clients, setting the stage for a successful business relationship.


The editable About Us template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
Illustration of Proposal Pack Symbols #7

Illustration of Proposal Pack Symbols #7

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Alternate chapters are those which may be used instead of this chapter depending on your situation. Alternate chapters may be better suited for different size projects, more specialized projects, or variations on rights.

Alternate Chapters

Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Samples Using the About Us Chapter

The About Us template is illustrated in actual use in the following Sample Proposals. Samples are also included in each Proposal Pack and illustate many of the industries and situations this template can be used for:

Document Layouts Using the About Us Chapter

This template is used in the following template layouts.
Illustration of Proposal Pack Mining #3

The About Us chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Mining #3 design theme. There are hundreds of design themes available, and every design theme includes the About Us chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the About Us.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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The About Us template is a more informal variation of the company history. Use this template to describe information about who you are.
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