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We include this Price Structure chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Price Structure Chapter

The Price Structure chapter is an important part of any business proposal. Its primary role is to outline the financial specifics of the services or products being offered. This chapter helps prospective clients understand what they will be paying and clarifies the value they receive in exchange for their investment. By detailing the costs associated with the proposed solution, this chapter aids decision-makers in assessing the feasibility and affordability of the project.

How is the Price Structure Chapter Used?

In a business proposal, the Price Structure chapter is used to provide a clear and concise breakdown of costs. This is important because it directly influences a client's decision-making process. The information in this chapter should be presented in a way that is easy to understand and should include all necessary details to avoid any potential confusion or misunderstandings. It typically follows an introduction of the project, ensuring that the pricing information is contextualized with the proposed services or products.

What is Included in the Price Structure Chapter?

This chapter generally includes several key elements:

  • Base Costs: The fundamental expenses related to the project or product.
  • Variable Costs: Costs that might change based on the scope or scale of the project.
  • Discounts: Any price reductions that may apply, potentially based on volume or promotional offers.
  • Timeframes: How the pricing may vary over time or across different phases of the project.
  • Payment Terms: Descriptions of how and when payments should be made, which might include upfront deposits or installment plans.


These elements are outlined to give a full picture of the financial expectations and commitments involved in the proposal.

Use Case Examples for the Price Structure Chapter

  • Service Sales: For proposals aiming to sell services, such as consulting or marketing services, where the costs might be based on time spent or results delivered.
  • Product Sales: In proposals designed to sell physical or digital products, detailing the price per item, bulk order discounts, and delivery costs.
  • Financials: For more complex proposals involving multiple financial structures, including leasing or financing options, detailed in a way that financial auditors or department heads can easily review.


Key Takeaways

  • The Price Structure chapter is important for outlining the financial aspects of a proposal.
  • It helps clients understand the cost implications and value of the proposed solution.
  • Clear and detailed pricing information aids in the decision-making process.
  • This chapter should include all relevant financial details, such as base costs, variable costs, and payment terms.
  • Effective use of the Price Structure chapter can enhance the persuasiveness of a business proposal.


The editable Price Structure template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
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Illustration of Proposal Pack Aqua #6

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Alternate chapters are those which may be used instead of this chapter depending on your situation. Alternate chapters may be better suited for different size projects, more specialized projects, or variations on rights.

Alternate Chapters

Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Document Layouts Using the Price Structure Chapter

This template is used in the following template layouts.
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The Price Structure chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Nature #9 design theme. There are hundreds of design themes available, and every design theme includes the Price Structure chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Price Structure.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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The Price Structure template is used to provide an estimate of the cost of the project being proposed. This template is normally included in most proposals. The sample line items in the default template are for illustration purposes only. Expand on the Price Structure using the Budget template if more details are needed.
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