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We include this Starting Up chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Starting Up Chapter

The Starting Up chapter is a fundamental part of a business proposal, especially designed for new ventures. This chapter serves as an introduction to the proposal, setting the stage for the potential investor or partner by outlining what the business is all about. It sheds light on the nascent stages of the business and its ambitions, giving readers a clear picture of the business goals and why it exists. Typically, it is placed at the beginning of a proposal document to provide a solid introduction before delving into more detailed sections.

How is the Starting Up Chapter Used?

In creating a business proposal, the Starting Up chapter is used to introduce the concept of the new business to the reader. This chapter offers foundational information that helps frame the rest of the proposal. It's crucial for capturing the interest of potential investors or partners by clearly outlining the business idea and its objectives. Additionally, this chapter often serves as a gateway, guiding readers to other detailed sections of the proposal such as market analysis, competitive landscape, and operational strategies.

What is Included in the Starting Up Chapter?

The Starting Up chapter typically includes several key elements:

  • Introduction of the Business: What is the business about? What does it aim to achieve?
  • Business Goals: Specific objectives the business aims to meet in the short and long term.
  • Background Information: Any historical data, initial findings, or inspirational stories that led to the creation of the business.
  • References to Other Sections: Directions to other parts of the proposal that provide further details on the business plan, market analysis, etc.


These elements work together to provide a comprehensive opening view of the business to inform and engage the proposal's readers.

Use Case Examples for the Starting Up Chapter

  • Business Plans: Introducing the mission, vision, and operational plans of a new company.
  • Investor Proposals: Outlining the potential and goals of a startup when seeking investment.
  • Partnership Agreements: Explaining the business concept while proposing a collaborative venture.
  • Grant Applications: Demonstrating the origin and objectives of the project to justify funding.
  • Market Entry Analysis: Detailing the reasons and objectives for entering a new market.


Key Takeaways

  • The Starting Up chapter is crucial for setting the stage in a business proposal, particularly for new enterprises.
  • It helps outline the business idea, goals, and background information, making a strong initial impact.
  • This chapter not only introduces but also directs readers to other detailed sections of the proposal.
  • It is and can be adapted for various types of proposals including business plans, investor briefs, and more.
  • Proper use of the Starting Up chapter can significantly enhance the persuasiveness and clarity of a business proposal.


The editable Starting Up template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
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Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Document Layouts Using the Starting Up Chapter

This template is used in the following template layouts.
Illustration of Proposal Pack Bubbles #4

The Starting Up chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Bubbles #4 design theme. There are hundreds of design themes available, and every design theme includes the Starting Up chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Starting Up.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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Use this page to create an introduction to a proposal for a business that is just starting up. Introduce the business and the business goals. You may need to provide some history or other background for your readers. You might want to refer readers to other pages in your document that show the need for this type of business, explain location analysis, or other preliminary studies.
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