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We include this Products chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Products Chapter

When creating a business proposal, clarity and relevance of the information presented are crucial for engaging the potential client or partner. The Products chapter is a specialized section within the Proposal Kit system designed to showcase specific products a company offers that are pertinent to the proposal at hand. This chapter aids in painting a clear picture of the product offerings, tailored specifically to the needs and interests of the proposal's recipient.

How is the Products Chapter Used?

In a business proposal, the Products chapter is used to detail the specifics of the products that a company wishes to sell or promote to the prospective client. This includes providing comprehensive descriptions, highlighting features and benefits, and perhaps most importantly, aligning the products' advantages with the client's requirements or business objectives. This section helps the reader understand not just what the products are, but why they are relevant to them considering the situation of the proposal.

What is Included in the Products Chapter?

The Products chapter generally includes:

  • A brief introduction to the product line.
  • Detailed descriptions of each product, focusing on features and benefits.
  • Relevant images or diagrams that help illustrate the products.
  • Optional additions might include testimonials from other users or case studies demonstrating the products' effectiveness.


This structured approach helps ensure that the client receives all necessary information to make an informed decision.

Use Case Examples for the Products Chapter

The versatility of the Products chapter allows it to be adapted for various industries and proposal types. Some example use cases include:

  • Food, Beverage, and Grocery: Detailing a new line of organic snacks for a regional supermarket chain.
  • Product Sales: Presenting a new tech gadget to an electronics distributor.
  • Government Contracts: Proposing supply of office stationery products to government offices.
  • Healthcare and Pharmaceuticals: Introducing a new pharmaceutical product to hospital procurement divisions.
  • Educational Tools and Resources: Offering educational toys and resources to schools and learning centers.


These examples showcase how the Products chapter can be tailored to meet the specific needs of different industries and proposal objectives.

Key Takeaways

  • Customization is Key: Tailor the product descriptions to align with the client's specific needs and interests.
  • Clarity and Detail: Provide clear and detailed product descriptions to enable informed decision-making by the proposal recipient.
  • Visuals Enhance Understanding: Include images and diagrams to aid in the visualization of the products.
  • Relevance Matters: Always ensure that the products discussed are directly relevant to the client's business or current needs.
  • Versatility Across Industries: The Products chapter can be used in a wide range of industries from government contracts to healthcare products.


The editable Products template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
Illustration of Proposal Pack Travel #5

Illustration of Proposal Pack Travel #5

Business proposal example What Our Clients Say

I have been using Proposal Pack for 7 months now and have to say it is simply the best software I have used for delivering professional proposals to my clients. Our company has to date delivered 40 proposals [approximately $350,000 in bids] and have secured all of them. I give credit to Proposal Pack for helping me deliver these in a timely manner."

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TodlWeb Inc.
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Alternate chapters are those which may be used instead of this chapter depending on your situation. Alternate chapters may be better suited for different size projects, more specialized projects, or variations on rights.

Alternate Chapters

Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Samples Using the Products Chapter

The Products template is illustrated in actual use in the following Sample Proposals. Samples are also included in each Proposal Pack and illustate many of the industries and situations this template can be used for:

Document Layouts Using the Products Chapter

This template is used in the following template layouts.
Illustration of Proposal Pack Concepts #19

The Products chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Concepts #19 design theme. There are hundreds of design themes available, and every design theme includes the Products chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Products.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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The Products template is used to describe your products. Include only products and descriptions relevant to this particular proposal and client.
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