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Illustration of Proposal Pack Events #4

We include this What is New chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the What is New Chapter

The What is New chapter is an important part of a business proposal, particularly when the intent is to update the client or partner about recent enhancements or introductions in your business offerings. This chapter serves as a dynamic tool to showcase the progress and evolution of products or services, ensuring that the recipients are aware of the latest developments. It is particularly effective in setting the stage for a persuasive proposal, demonstrating ongoing improvement and commitment to excellence.

How is the What is New Chapter Used?

When used in a business proposal, the What is New chapter is used to communicate recent updates, changes, or additions to a company's offerings. It acts as a bridge connecting past performances with future potentials, making it a element of proposal documents aimed at securing client interest and investment. By highlighting what has changed or been improved, businesses can argue the enhanced value they bring to the table, making this chapter a part of proposal narratives.

What is Included in the What is New Chapter?

Typically, the What is New chapter includes:

  • A summary of key changes or introductions in products or services.
  • Detailed descriptions of new features or enhancements.
  • The impact of these changes on existing systems or offerings.
  • Relevant dates or timelines indicating when changes were implemented or when new products were launched.
  • Visual elements such as charts or images that can help illustrate the advancements or updates.


Use Case Examples for the What is New Chapter

The What is New chapter can be adapted to a variety of proposals. Here are some examples:

  • Advertising Proposals: Highlighting new advertising tools or platforms that enhance the visibility and reach of campaigns.
  • Marketing Proposals: Introducing new marketing strategies or tools that have been adopted to better meet market demands.
  • Sponsorship Proposals: Outlining the addition of new events or programs that sponsors can support.
  • Product Sales Proposals: Showcasing the latest product upgrades or new products added to the lineup.
  • Summaries: Providing a snapshot of recent organizational changes or milestones that could influence business relationships.


Key Takeaways

  • The What is New chapter is crucial for updating stakeholders about recent business developments.
  • It helps bridge previous achievements with future offerings, enhancing the proposal's impact.
  • This chapter includes detailed descriptions of updates, visual aids, and impact assessments.
  • It is and can be tailored to different types of proposals such as advertising, marketing, and product sales.
  • Effectively using the What is New chapter can significantly boost the persuasiveness of a business proposal.


The editable What is New template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
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Illustration of Proposal Pack Nature #11

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Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Illustration of Proposal Pack Catering #2

The What is New chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Catering #2 design theme. There are hundreds of design themes available, and every design theme includes the What is New chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the What is New.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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Use this template to create an information page for a product brochure or company announcement to list all the highlights of business developments and additions or improvements to products and services. You could also use this page to describe what has been updated or added to a new version of an existing product.
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