How to write your Copyright Cease and Desist Notification Form (Verbose)
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Use cases for this template
Maya Ortiz turns an unauthorized real-estate photo grab into a clean license deal
The Challenge
When Maya Ortiz of Aerial Ember Studios discovered UrbanNest Realty had lifted her aerial skyline image for a blog post and brochure, the use had already spread to their website and social feeds, and she needed a fast, businesslike way to stop the misuse, calculate back-licensing, and keep a potential client relationship from collapsing.
The Solution
Her agent sent a tailored cease-and-desist using the legal contract template, while Proposal Kit's software was used only for supporting documents: the AI Writer drafted a short usage audit and a brand-risk memo; document creation produced a concise evidence appendix and timeline; and line-item quoting built a licensing proposal with tiered rates and retroactive fees.
The Implementation
Maya compiled registration details, screenshots, and dates, attached the appendix, and paired the notice with a settlement proposal that offered a paid license and a co-marketing credit if UrbanNest complied within ten days, giving the company a practical off-ramp without arguing fair use.
The Outcome
UrbanNest took down unlicensed copies the same day, accepted the line-item quote for a one-year license, and signed on for a future shot list, turning a dispute into repeat business with clearer boundaries.
BlueCircuit Labs confronts a watermark removal on a tech blog
The Challenge
BlueCircuit Labs found that GizmoGoblin Media had published product manual images with the watermark cropped out, a move that signaled possible willful infringement and risked confusing customers about where the content came from.
The Solution
BlueCircuit's counsel sent the formal infringement notice from the template and used the Proposal Kit only for supporting materials: the AI Writer produced a brief "Fair Use and News Reporting" analysis and a media Q&A; document creation assembled a case summary for executives; and line-item quoting estimated a takedown-and-license settlement with clear per-image pricing.
The Implementation
They documented first publication dates, compared files to show the removed watermark, attached the executive summary, and offered two alternatives-immediate removal or a limited online license-so the blog could correct course without litigation.
The Outcome
GizmoGoblin posted a correction, paid the quoted fee for a limited display license, replaced the altered images with licensed versions, and asked BlueCircuit for a sanctioned image pack for future articles.
Northlake University Press resolves course-pack copying by an ed-tech startup
The Challenge
Northlake University Press discovered BrightCourse LLC had embedded excerpts from an unpublished course pack into its learning app, putting student materials and faculty diagrams at risk and threatening future revenue from official licenses.
The Solution
The press issued the formal cease-and-desist using the contract template, then relied on Proposal Kit only for support: the AI Writer created a short Digital Rights Policy brief and a faculty-facing FAQ; document creation produced a clean evidence log and rights matrix; and line-item quoting drafted an institutional license offer with per-seat pricing.
The Implementation
Northlake attached the rights matrix to show ownership and third-party permissions required, offered a rapid license pathway with clear terms, and set a deadline that encouraged BrightCourse to switch to authorized content without disrupting classes.
The Outcome
BrightCourse accepted the institutional license at the quoted rate, purged unlicensed files, and collaborated with Northlake on a planned content pipeline, converting a risky scrape into a compliant, scalable relationship.
Abstract
This cease-and-desist notice is a straightforward business tool for asserting intellectual property rights under the U. S. Copyright Act.
The sender identifies the copyrighted material, cites the copyright registration, and provides an http link to the original work. The letter documents where the copyrighted material appeared, such as a website, blog post, advertisement, mass email, or upload to a server, and explains how reproduction or derivative use violated 17 U.S.C. 106, 201(a), and 1202. It warns that removal of watermarks or copyright management information can support a finding of willful infringement, which increases monetary damages and legal fees.
The message requests immediate action: cease distribution, purge all copies, and conduct an internal investigation. It seeks compensation and sets a response deadline, preserving all claims while framing the communication as a settlement discussion under Rule 408. The tone avoids legalese and defamatory statements; it focuses on facts, evidence, and verification to reduce the risk of false claims.
The demand also invites a fair use defense or other authorization proof in writing, a smart way to address the possibility that limited fair use might apply to criticism, teaching, or commentary. On the flip side, the letter clarifies that unauthorized reproduction of images, music, movies, or data, whether embedded in HTML code, a PDF, or a download, remains forbidden without consent from the copyright holder, and sometimes from third parties pictured.
Use cases include photographers and publishers protecting exclusive rights in online portfolios; agencies or e-commerce sellers removing an employee's misuse of licensed content; universities clarifying that unpublished works and course materials are not a free resource; software and technology firms stopping reverse engineering of protected assets; and law firms acting on behalf of a client to resolve IP disputes before a lawsuit. Businesses should note that the goal is to protect property, limit risk, and resolve the dispute without the judicial system deciding validity before a judge or jury. The document places the recipient on notice, sets a clear line for compliance, and preserves the sender's ability to sue if necessary.
Proposal Kit helps organizations assemble this kind of article and formal notice with document assembly, automated line-item quoting for compensation requests, an AI Writer to build supporting documents, and an extensive template library designed for business communication. Its ease of use supports consistent language across teams and saves effort during fast-moving IP situations.
Beyond the basics, this notice gives a law firm or in-house counsel a practical way to frame legal claims without heavy legal jargon. It points to the statute and invites a good-faith response, which is precisely the reason courts and case law encourage early resolution. While copyright protects expression, not the idea itself, the letter makes the scope of copyright protection pretty clear and distinguishes it from patent or trademark issues.
It also notes that exceptions like fair use are limited in extent and must be tied to the intended nature of the use. For the average person, all this reduces fear and confusion and helps clarify what is authorized and what is not in the online world.
Operationally, recipients should verify facts in a straightforward manner: check access logs on the computer server, the user account that performed the upload, any transaction receipt or bill that shows a license was sought, and whether such information was disclosed to customers or a seller. A quick Google search can help confirm the source and earlier appearance of the work, but do not rely on a guess, a blog comment, or someone's opinion as the answer. Establish the existence of your rights and correct any errors in representation or warranty language.
If models or children appear, consider whether additional consent is advisable. The letter's warning is not a threat; it is a lawful request to stop an illegal use and defend your position, if any, with documentation.
From a risk perspective, organizations typically want to save money, avoid litigation, and limit disruption. Engage counsel before worse problems arise. Do not ignore requests or argue in a manner that appears upset or personal; respond in good faith and acknowledge receipt.
If you intend to assert a doctrine like fair use, connect your theory to accepted rules and case law. If profits, services, or millions of views are involved, the plaintiff may assert higher damages. For the sake of security and compliance, put the response in writing on paper, represent the facts accurately, and consider the clauses the sender referred to. Hire lawyers if needed, consult early, and do not wait if you miss a deadline. It is generally smart practice for a university, an agency, or any group to respect rights that belong to others and to grant only the permissions you are legally allowed to give.
Proposal Kit can help an organization assemble comprehensive notices and related documents with consistent language. Its document assembly, automated line-item quoting for compensation sought, AI Writer for supporting materials, and extensive template library make it easier to write variations for different industries and instances while staying within the intended scope and tone.
Adding perspective, this notice is structured to deliver all the protection a rights holder can reasonably expect without overreach. In the content industry, the same tactic works across formats because the point is to discuss facts, express the claim, and give the recipient a good reason to respond. Do not assume permission is implied; the letter clarifies that authorization must be explicit.
Fair use is an exception, not a guarantee, and it does not necessarily apply to a commercial instance. A reader should sense the connection between the work that belongs to the author and the benefits of resolving a dispute early.
Some recipients are surprised by how quickly trouble can happen online. Imagine an anonymous user putting a file on a site: later, profits are lost, and supposedly, no one is responsible. In reality, organizations are expected to establish understanding, maintain records, and accept responsibility for the process.
Reference links, receipts, and earlier dates lend weight. It is critical not to threaten or argue; the notice is not talking about guilt or calling a guy guilty. It sets intention, requests verification, and suggests corrective action. If a photographer says she's registered a work, visit the source, verify, and document. Across the country and the world, this business concept applies the same way: be clear about scope, what was decided, and what alternatives might apply.
From an operations view, the letter reduces risk by setting expectations in a manner that stakeholders can follow. If reading the claims leaves you curious, consult counsel; relying on guesses is dangerous. Do not forget that fictitious names or anonymous accounts do not shield a company.
The sender cannot warrant outcomes or guarantee a result, but the structure helps the parties get satisfied with a practical outcome. In the first place, the notice exists to prevent worse results-lost time, profit hits, and litigation- by encouraging a correct, timely answer. For many businesses, that advantage alone is enough reason to engage and resolve the matter through an orderly, documented means.
How to write my Copyright Cease and Desist Notification Form (Verbose) document - The Narrative
Current Date
VIA MAIL AND EMAIL
Company Name
Attn: DMCA/Copyright Agent
Re: Unauthorized Use of Copyrighted Work. It has come to our attention that you have made an unauthorized use of our copyrighted work, a Insert type of media, i.e., photograph, video, publication, etc. entitled the name of the infringed work (the "Work"). The infringed Work is on file with the U.S. Copyright Office copyright filing number.
The Work is available for paid license and can be viewed at our name of web site:
Insert direct link to the original infringed work. This statement is written on the assumption that most copyright infringement will be from source material copied from the Internet. If the infringement was from physical works, change the description accordingly. Also, submit the cease and desist demand with printed copies of both the original source material and infringing material.
This web page makes clear in several locations that the Work is copyrighted and that any unauthorized use is prohibited. Company Name has made unauthorized use of the Work in a Insert description of how the work was infringed, i.e., web site, advertisement, mass email campaign, etc. (see attachment). No license has been purchased by Company Name from Company Name and no authorization was given by Company Name to use this copyrighted and registered work. Insert any extra information that helps back up your infringement claim, such as any research you have done regarding specifically when the infringement occurred, third-party information that helps your case, and information about who effected the infringement.
As you can easily determine by comparing the Work and the infringing version, they are the same. If you can show willful violations such as copyright notices, watermarks, etc. being removed, describe these alterations to the infringed work. Company Name distributed this infringing work via a Insert description of how the infringing work was distributed on date that the infringement occurred or was detected.
As you are no doubt aware, copyright ownership in original works vests in the author or creator of the work (17 U.S. 201(a))
It is a violation of U.S. copyright law to reproduce and/or prepare a derivative of a copyrighted work (17 U.S. 106). It is also a violation of our license agreement to make unauthorized use of copyrighted content without payment or permission. In addition, under 17 U.S. 1202, it is unlawful to remove or alter copyright management information, including identifying information about the copyright owner contained in a digital watermark. If there are other issues that were violated by the unauthorized copying, also state them here.
For example, the normal use of an image may require separate written authorization from a third party, such as the use of an image requiring not only a license but written permission from a recognizable person in a photograph. Add as many details as possible to your claim, showing as many problems created by the infringement as possible.
If you can show a willful violation (such as the removal of copyright statements or watermarks), add the following statement:
The removal of a digital watermark, after the Work was copied from a web page clearly identifying it as copyrighted and for licensed use only, indicates that the infringement has been performed willfully. Under 17 U.S. 504 and 505, infringer could be liable for statutory damages as high as $150,000 per violation together with attorneys' fees and costs necessary to secure a judgment in court. Reword that statement as needed. The statement above is based on the assumption that the Work was copied from an Internet web page owned or controlled by you and that you had copyright notices displayed.
If you believe you have the right to use the Work without our authorization, please advise us in writing, and provide documentation to support your position. Otherwise, we demand that you immediately cease the use and distribution of all infringing works reproduced using and/or derived from the Work, purge all copies of the Work, and desist from this or any other infringement of our rights in the future. We also demand that you conduct an investigation and inform us in writing of each unauthorized use of the Work and any other works obtained from Company Name. We further demand payment of Insert dollar amount of your demand for immediate resolution of this matter.
If we are forced to incur legal expenses in this matter, we will demand those in any future resolution. Please respond to this letter by Effective Date, indicating in writing that you have fully complied with these requirements and agree to these terms. This letter and demand are offered in furtherance of settlement and are subject to ER 408 and not admissible to prove liability for, or invalidity of, any claim. We retain all rights in the copyright and other interests in the Work and all claims we may have against any person or entity.
This letter is not a full recitation of all relevant matters, and nothing omitted and/or contained herein shall be construed as or deemed to be an admission or waiver. We appreciate your cooperation with this matter, and look forward to your prompt response.

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