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How to write your App Development Proposal Template

With a Proposal Pack, you can create variations of this document of any length to suit your specific needs. This template is built using the Proposal Pack Wizard software included with any Proposal Pack or the Proposal Kit Professional bundle.

We typically include more chapters in the templates than most people will need to give everyone more variety in the chapters they may need. You can trim down a long template by removing pages you do not need or combining multiple chapter topics into one page.

Proposal Pack for Any Business

( Design themes, color schemes, fonts, and images are all customizable )

This set of chapters was selected for crafting a comprehensive proposal aimed at clients seeking app development services. This document was created for a business to outline their app development process, showcase their expertise, and present a detailed budget and timeline to potential clients or investors.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters.
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Popular Proposal Pack Design Themes

The Proposal Pack for Any Business is a plain text design theme that does not include a visual design theme with logos or background photos. These design themes are commonly used to create this template. Any Proposal Pack can be used to create this template. Select a design theme based on your personal preferences for the visual look of the templates.

Use Cases for the App Development Proposal Template

  • Pitching app development services to new clients.
  • Seeking investment for a new app project.
  • Outlining a specific app development project to stakeholders.
  • Submitting a bid for a government or corporate contract for app development.
  • Renewing or updating terms with an existing client.
  • Collaborating with another technology firm on a joint app development venture.
  • Proposing updates or enhancements to an existing app.
  • Detailing the project scope and requirements for freelance developers.
  • Providing detailed development approach and timeline to potential clients.
  • Demonstrating company's expertise and past success in app development to secure a project.

Chapters Suggested for the App Development Proposal Template

Cover Letter, Title Page, Table of Contents, Executive Summary, Goals and Objectives, Client Requirements, Development Approach, Project Plan, Features, Design, User Experience, Development Schedule, Cost Summary, Investment and ROI, Company History, Team and Credentials, Client Testimonials, Portfolio, Terms and Conditions, Privacy and Security, Back Page

Copy and paste this chapter list into the Proposal Pack Wizard's 'Select by AI' screen to build the App Development Proposal Template. The Wizard is included with any Proposal Pack or the Proposal Kit Professional.

While the chapter list for this layout has been AI-generated, the Word template that the Proposal Kit software will create is 100% human-written content.

Components of the App Development Proposal Template

Creating the App Development Proposal Template involves assembling several chapters and filling them in with your details. While there's no one-size-fits-all template for every situation, Proposal Kit offers layouts that can be customized using its extensive chapter template library. The Wizard software builds this template for you, customized to your needs. The Wizard software is included in every Proposal Pack and the Proposal Kit Professional. You can customize this list of chapters as needed in the Wizard software, such as adding additional chapters, removing chapters, and changing the order of chapters.

Cover Letter

The cover letter introduces the sender and briefly explains the purpose of the proposal, which is to offer app development services. It sets a professional tone and provides a personal touch, inviting the recipient to read further.

Title Page

This page prominently displays the title of the proposal, such as "App Development Proposal," along with the name of the company making the offer and the date. It may also include the recipient's name and company to personalize the document.

Table of Contents

This chapter organizes the document, listing all the sections and their page numbers. It helps the reader easily navigate through the different parts of the proposal.

Executive Summary

This summary provides a concise overview of the entire proposal, highlighting the key points such as the development services offered, the benefits to the client, and the main outcomes expected from the project.

Goals and Objectives

This section outlines the specific goals and objectives of the app development project. It details what the development team aims to achieve, aligning these goals with the client's needs and expectations.

Client Requirements

In this chapter, the specific needs and requirements of the client are detailed. It shows understanding of what the client wants to achieve through the app development, including any particular functionalities or issues the app needs to address.

Development Approach

This section describes the methodology and techniques that will be used to develop the app. It covers the frameworks, programming languages, and tools that the team will utilize, providing assurance of their technical approach.

Project Plan

A detailed plan for how the project will be managed from start to finish is provided here. It includes phases, milestones, and deliverables, ensuring that the client is aware of the structure and timeline of the development process.


This part of the proposal details the specific features that the app will include. It explains how these features meet the client's requirements and add value to the user experience.


The design chapter focuses on the aesthetic and functional aspects of the app. It discusses the design principles that will guide the project, including any branding elements and the overall look and feel of the application.

User Experience

This section describes the user interface and user experience strategies. It outlines how the app will be designed to ensure it is user-friendly, engaging, and efficient.

Development Schedule

A detailed timeline for the development of the app is presented here, including key phases and deadlines. Proposal Kit's software can automate this data using its line-item database.

Cost Summary

The financial aspects of the development project are laid out in this chapter. It provides a detailed breakdown of all costs involved, utilizing Proposal Kit's line-item database for accuracy and ease of updating.

Investment and ROI

In this chapter, the discussion focuses on the investment required for the app development and the potential return on investment. It helps justify the cost by forecasting the economic benefits the app will bring to the client.

Company History

This section provides background information about the company offering the development services. It includes the company's origins, growth, and milestones, helping to build credibility and trust.

Team and Credentials

Detailed profiles of the team members involved in the project are provided here. It includes their qualifications, experience, and specific roles in the project, emphasizing their capability to deliver high-quality work.

Client Testimonials

This chapter features quotes and endorsements from previous clients. It serves as social proof of the company's expertise and the satisfaction of its clients, enhancing the proposal's persuasiveness.


Examples of past projects and successes are showcased here. This portfolio demonstrates the company's experience and ability to deliver functional and aesthetically pleasing apps.

Terms and Conditions

The legalities, terms, and conditions of the proposal are detailed in this section. It includes payment terms, project scope, and other contractual information necessary for a formal agreement.

Privacy and Security

This chapter addresses how the project will handle data privacy and security issues. It reassures the client that their information and that of their users will be protected throughout the app's development and post-launch.

Back Page

The final page of the proposal typically includes a thank-you note or a call-to-action, encouraging the recipient to proceed with the proposal. It may also contain contact information for further discussions.

This template is also referred to as

  • Mobile application proposal
  • Software development proposal
  • Tech project pitch
  • App creation bid document
  • Custom app proposal
  • Digital product development plan
  • Application design proposal
  • Mobile software investment proposal
  • Technology project outline
  • App developer pitch

How to create the App Development Proposal Template with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business has no extra logos or colors added. It is designed to be used plainly or customized with your logos and graphics.

This is a recipe for a template you can build in the Proposal Pack Wizard software using any of the Proposal Pack design themes. This template uses a new feature in the Wizard software for creating templates based on lists of chapters selected by the Business Proposal Outline Creator for Proposal Kit OpenAI GPT. We've used the GPT to generate this template recipe that you can paste into the Wizard's 'Select by AI' screen when selecting the templates for your project document. This Wizard feature will auto-select all the chapters generated by the GPT and map any mismatches to Proposal Kit chapter templates as best possible. This is a new experimental feature of the Proposal Pack Wizard software.

See this article, How to Streamline Your Business with AI Proposal Writer Tools, for more details on using ChatGPT to create your proposal outlines that can then be made by the Proposal Kit software.

If you have a ChatGPT Plus subscription for custom GPTs, use the Business Proposal Outline Creator for Proposal Kit OpenAI GPT to generate custom proposal chapter lists.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed the Proposal Packs so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software, which includes the entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.

How to Build Proposal Template from an AI Outline

This video shows how to build a Word format proposal template using the Proposal Pack Wizard software from an AI-generated outline. This video is illustrated with pre-created AI outlines of chapters that are pasted into the Wizard software, which then generates a Word document from the outline.

Key Takeaways

  • The App Development Proposal Template is built using a Proposal Pack or the Professional bundle using the included Wizard software.
  • You can create unlimited custom variations of this template.
  • The Wizard software automates quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • Proposal Kit is made for freelancers, small businesses, and non-profits.
  • Proposal Kit product content (templates, samples, software) is 100% written by humans.
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