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How to write your Book Proposal Template

With a Proposal Pack, you can create variations of this document of any length to suit your specific needs. This template is built using the Proposal Pack Wizard software included with any Proposal Pack or the Proposal Kit Professional bundle.

We typically include more chapters in the templates than most people will need to give everyone more variety in the chapters they may need. You can trim down a long template by removing pages you do not need or combining multiple chapter topics into one page.

Proposal Pack for Any Business
This set of chapters was selected for crafting a comprehensive proposal aimed at securing a publishing deal for a new book. This document was created for authors or literary agents to present book ideas to publishers, outlining the book's concept, market potential, and financial aspects.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters.
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I acquired the Proposal Pack Wizard in 2013. My business is a soccer school and I have used this product in making proposals to seek funding and sponsors for the program. It is easy to use and produces quality proposals which are winning ones when used properly. When I came across proposal pack I tried it using the free Proposal Software (Novice Edition). I liked it so much that I bought the full version and have used it since. Thank you for such a nice product. I recommend it to anyone who wants to use it."

Thomas Mfodwoon
Product name:
Book Proposal Template
Produced by:
Proposal Kit
Software › Computer Software › Business & Productivity Software
$79 USD
Proposal Kit Reviews Image4.7 stars, based on 843 reviews

Popular Proposal Pack Design Themes

The Proposal Pack for Any Business is a plain text design theme that does not include a visual design theme with logos or background photos. These design themes are commonly used to create this template. Any Proposal Pack can be used to create this template. Select a design theme based on your personal preferences for the visual look of the templates.

Use Cases for the Book Proposal Template

  • Pitching a novel to a major publishing house.
  • Proposing a non-fiction book to a specialized publisher.
  • Seeking a publishing deal for a children's book.
  • Presenting a series of educational books to an academic publisher.
  • Launching a self-help book with a proposal to a wellness-focused publisher.
  • Submitting a proposal for a cookbook to a lifestyle publisher.
  • Offering a photographic book to an art and design publisher.
  • Proposing a series of travel guides to a travel-focused publisher.
  • Negotiating a deal for a technical manual with a professional publishing company.
  • Pitching a collection of essays or articles to a general interest publisher.

Chapters Suggested for the Book Proposal Template

Cover Letter, Title Page, Table of Contents, Executive Summary, Objectives, Publishing Vision, Market Analysis, Audience, Marketing Strategy, Promotion Plan, Distribution Strategy, Competition Analysis, Author Biography, Financial Information, Cost Summary, Sales Forecast, Conclusion, About Us, Client Testimonials, Back Page

Copy and paste this chapter list into the Proposal Pack Wizard's 'Select by AI' screen to build the Book Proposal Template. The Wizard is included with any Proposal Pack or the Proposal Kit Professional.

While the chapter list for this layout has been AI-generated, the Word template that the Proposal Kit software will create is 100% human-written content.

Components of the Book Proposal Template

Creating the Book Proposal Template involves assembling several chapters and filling them in with your details. While there's no one-size-fits-all template for every situation, Proposal Kit offers layouts that can be customized using its extensive chapter template library. The Wizard software builds this template for you, customized to your needs. The Wizard software is included in every Proposal Pack and the Proposal Kit Professional. You can customize this list of chapters as needed in the Wizard software, such as adding additional chapters, removing chapters, and changing the order of chapters.

Cover Letter

The Cover Letter serves as the formal introduction to the proposal, where the author or literary agent can personally address the publisher, highlight the purpose of the proposal, and express enthusiasm about the potential partnership. This letter should grab the publisher's attention and set the tone for the proposal.

Title Page

The Title Page contains the proposal's title, which typically includes the book's title and the phrase Book Proposal. It also lists the author's name, date of submission, and contact information, presented in a professional format.

Table of Contents

The Table of Contents provides an organized list of the sections within the proposal, allowing the publisher to easily navigate to specific sections such as the Market Analysis or the Author Biography.

Executive Summary

In the Executive Summary, the key points of the proposal are succinctly presented, including the book concept, target audience, and the unique selling points that make the book attractive to publish.


This section outlines specific objectives the author aims to achieve with the publication of the book, such as reaching a particular audience segment, addressing a gap in the market, or achieving certain sales targets.

Publishing Vision

The Publishing Vision describes the author's overarching vision for the book's publication, including desired outcomes, positioning in the market, and long-term goals for the book's life cycle.

Market Analysis

Market Analysis examines the current market conditions relevant to the book's topic, focusing on trends, consumer behavior, and existing books of similar genres, providing data to support the book's market viability.


In the Audience section, the author details the demographic and psychographic profile of the target readership, explaining why this audience will be interested in the book and how it serves their needs or interests.

Marketing Strategy

This section outlines the strategies planned to market the book, covering different channels and tactics that will be used to reach the target audience and generate interest before and after the book's launch.

Promotion Plan

The Promotion Plan provides specific promotional activities intended to enhance the book's visibility and attractiveness. This may include book tours, readings, social media campaigns, and collaborations with influencers.

Distribution Strategy

In the Distribution Strategy, the methods by which the book will be distributed to retailers and directly to consumers are outlined. This might include partnerships with bookstores, online platforms, and other sales outlets.

Competition Analysis

The Competition Analysis details other books that could compete with the proposed book. Here, the author analyzes strengths and weaknesses of competitors and explains how the proposed book will position itself in the competitive landscape.

Author Biography

The Author Biography section showcases the author's background, prior publications, awards, and any other credentials that strengthen their authority to write the proposed book.

Financial Information

This section provides an overall picture of the financial aspects of the book's publication, including projected costs and revenue. The Proposal Kit software can automate this data through its line-item database feature.

Cost Summary

The Cost Summary gives a detailed breakdown of all costs involved in the book's production and marketing. It provides transparency and helps the publisher understand the financial investment required.

Sales Forecast

In the Sales Forecast, the author projects the sales figures for the book, based on market analysis and marketing strategies. It includes projected sales volumes over time, helping to illustrate the book's potential success.


The Conclusion reinforces the proposal's main points, summarizing why the book should be published, the expected outcomes, and the mutual benefits for both the author and the publisher.

About Us

This section can be used to provide more detailed information about the author or the literary agency submitting the proposal, emphasizing credibility and experience in the publishing industry.

Client Testimonials

Client Testimonials include positive feedback and endorsements from previous clients or collaborators, aiming to build trust and provide social proof of the author's successful track record.

Back Page

The Back Page serves as the closing sheet of the proposal, often providing contact information again for easy reference, and may include a polite thank you note or a call to action, inviting the publisher to initiate further discussion.

This template is also referred to as

  • Publishing Proposal Template
  • Book Publishing Plan Template
  • Author Proposal Document
  • Literary Proposal Format
  • Manuscript Submission Template
  • Writer's Pitch Document
  • Book Deal Proposal Example
  • Literary Agent Proposal Sample
  • Publisher Submission Template
  • Book Outline Proposal

How to create the Book Proposal Template with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business has no extra logos or colors added. It is designed to be used plainly or customized with your logos and graphics.

This is a recipe for a template you can build in the Proposal Pack Wizard software using any of the Proposal Pack design themes. This template uses a new feature in the Wizard software for creating templates based on lists of chapters selected by the Business Proposal Outline Creator for Proposal Kit OpenAI GPT. We've used the GPT to generate this template recipe that you can paste into the Wizard's 'Select by AI' screen when selecting the templates for your project document. This Wizard feature will auto-select all the chapters generated by the GPT and map any mismatches to Proposal Kit chapter templates as best possible. This is a new experimental feature of the Proposal Pack Wizard software.

See this article, How to Streamline Your Business with AI Proposal Writer Tools, for more details on using ChatGPT to create your proposal outlines that can then be made by the Proposal Kit software.

If you have a ChatGPT Plus subscription for custom GPTs, use the Business Proposal Outline Creator for Proposal Kit OpenAI GPT to generate custom proposal chapter lists.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed the Proposal Packs so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software, which includes the entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.

How to Build Proposal Template from an AI Outline

This video shows how to build a Word format proposal template using the Proposal Pack Wizard software from an AI-generated outline. This video is illustrated with pre-created AI outlines of chapters that are pasted into the Wizard software, which then generates a Word document from the outline.

Key Takeaways

  • The Book Proposal Template is built using a Proposal Pack or the Professional bundle using the included Wizard software.
  • You can create unlimited custom variations of this template.
  • The Wizard software automates quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • Proposal Kit is made for freelancers, small businesses, and non-profits.
  • Proposal Kit product content (templates, samples, software) is 100% written by humans.
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