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How to write your Content Marketing Proposal Template

With a Proposal Pack, you can create variations of this document of any length to suit your specific needs. This template is built using the Proposal Pack Wizard software included with any Proposal Pack or the Proposal Kit Professional bundle.

We typically include more chapters in the templates than most people will need to give everyone more variety in the chapters they may need. You can trim down a long template by removing pages you do not need or combining multiple chapter topics into one page.

Proposal Pack for Any Business

( Design themes, color schemes, fonts, and images are all customizable )

This set of chapters was selected to create a tailored proposal for businesses looking to enhance their visibility and engagement through strategic content creation and distribution. This document was created for a client to outline how a content marketing strategy can be implemented, detailing the services provided, the anticipated outcomes, and the overall budget required.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters.
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Popular Proposal Pack Design Themes

The Proposal Pack for Any Business is a plain text design theme that does not include a visual design theme with logos or background photos. These design themes are commonly used to create this template. Any Proposal Pack can be used to create this template. Select a design theme based on your personal preferences for the visual look of the templates.

Use Cases for the Content Marketing Proposal Template

  • To propose a new content marketing strategy to a potential client.
  • To outline the specifics of a content marketing campaign for a current client seeking expansion.
  • To bid for a content marketing project from a government or large corporation.
  • To renew a contract with existing clients by showcasing new strategies and enhanced content plans.
  • To differentiate services from competitors in a pitch to a prospective client.
  • To provide detailed planning and budget estimates in a formal proposal format.
  • To incorporate social media tactics into a broader marketing strategy.
  • To introduce upgraded content services like video and infographics to an existing client.
  • To negotiate terms of service for ongoing content creation and management.
  • To document the scope and expectations of a content marketing partnership or collaboration.

Chapters Suggested for the Content Marketing Proposal Template

Cover Letter, Title Page, Table of Contents, Executive Summary, Goals and Objectives, Target Audience, Content Plan, Social Media Integration, Cost Summary, Project Management, Services Provided, Performance Measures, Company History, Team Members, References, Back Page

Copy and paste this chapter list into the Proposal Pack Wizard's 'Select by AI' screen to build the Content Marketing Proposal Template. The Wizard is included with any Proposal Pack or the Proposal Kit Professional.

While the chapter list for this layout has been AI-generated, the Word template that the Proposal Kit software will create is 100% human-written content.

Components of the Content Marketing Proposal Template

Creating the Content Marketing Proposal Template involves assembling several chapters and filling them in with your details. While there's no one-size-fits-all template for every situation, Proposal Kit offers layouts that can be customized using its extensive chapter template library. The Wizard software builds this template for you, customized to your needs. The Wizard software is included in every Proposal Pack and the Proposal Kit Professional. You can customize this list of chapters as needed in the Wizard software, such as adding additional chapters, removing chapters, and changing the order of chapters.

Cover Letter

The Cover Letter serves as a personal introduction to the proposal. It highlights the key benefits of the proposed content marketing strategy and sets the tone for the document. This letter should express enthusiasm for the potential partnership and explain why your services are the best fit for the client's needs.

Title Page

The Title Page includes the name of the proposal, the name of the company or individual it is being submitted to, and the date of submission. This page acts as the front cover of the proposal, presenting a professional appearance that aligns with your branding.

Table of Contents

The Table of Contents lists all the sections and chapters of the proposal, along with their page numbers. This helps in navigating the document easily, allowing the reader to find information quickly.

Executive Summary

The Executive Summary provides a concise overview of the entire proposal. It outlines the main points of the content marketing strategy, the expected outcomes, and the benefits for the client. This summary is crucial for capturing the interest of the decision-makers right from the start.

Goals and Objectives

The Goals and Objectives section details what the proposed content marketing strategy aims to achieve. It sets specific targets such as increasing brand awareness, enhancing online engagement, or boosting sales through strategic content initiatives.

Target Audience

The Target Audience chapter identifies the specific groups of people the content will be designed for. It discusses their behaviors, preferences, and how the content will address their needs and interests to capture their attention effectively.

Content Plan

The Content Plan outlines the types of content that will be created, such as blog posts, videos, or infographics. It also includes scheduling details, publication platforms, and how each piece of content fits into the overall marketing strategy.

Social Media Integration

The Social Media Integration chapter describes how social media will be used to enhance the content marketing strategy. It details which platforms will be targeted and how content will be optimized for each platform to increase reach and engagement.

Cost Summary

The Cost Summary provides a detailed breakdown of all expenses involved in the content marketing strategy. Utilizing the Proposal Kit's line-item database, this chapter automates the financial data to present an accurate and understandable budget estimate.

Project Management

The Project Management section outlines how the content marketing project will be managed. It details the timelines, the project phases, the roles and responsibilities of each team member, and the tools and techniques that will be used to manage the project efficiently.

Services Provided

The Services Provided chapter lists all the services that the vendor will offer as part of the content marketing strategy. This may include content creation, distribution, analytics, and other related services to help the client meet their marketing goals.

Performance Measures

The Performance Measures chapter sets out the criteria for evaluating the success of the content marketing strategy. It explains how performance will be tracked and measured, and how results will be reported to the client.

Company History

The Company History section provides background information about your company. It highlights your past successes and experience in content marketing, helping to establish credibility and trust with the potential client.

Team Members

The Team Members chapter introduces the key personnel who will be involved in the project. It includes brief bios that highlight their qualifications, experience, and roles within the team, reinforcing the capability of your company to handle the project.


The References section includes testimonials and case studies from past projects that are similar to the proposed strategy. This serves to demonstrate your track record of success and the satisfaction of previous clients.

Back Page

The Back Page serves as the closing sheet of the proposal. It typically includes contact information, a thank you note, and any additional closing remarks that might encourage the client to take action.

This template is also referred to as

  • digital content strategy proposal
  • online marketing plan template
  • social media campaign proposal
  • SEO and content strategy proposal
  • inbound marketing proposal template
  • web content management plan
  • brand storytelling proposal
  • content creation services proposal
  • multimedia content proposal
  • editorial calendar proposal

How to create the Content Marketing Proposal Template with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business has no extra logos or colors added. It is designed to be used plainly or customized with your logos and graphics.

This is a recipe for a template you can build in the Proposal Pack Wizard software using any of the Proposal Pack design themes. This template uses a new feature in the Wizard software for creating templates based on lists of chapters selected by the Business Proposal Outline Creator for Proposal Kit OpenAI GPT. We've used the GPT to generate this template recipe that you can paste into the Wizard's 'Select by AI' screen when selecting the templates for your project document. This Wizard feature will auto-select all the chapters generated by the GPT and map any mismatches to Proposal Kit chapter templates as best possible. This is a new experimental feature of the Proposal Pack Wizard software.

See this article, How to Streamline Your Business with AI Proposal Writer Tools, for more details on using ChatGPT to create your proposal outlines that can then be made by the Proposal Kit software.

If you have a ChatGPT Plus subscription for custom GPTs, use the Business Proposal Outline Creator for Proposal Kit OpenAI GPT to generate custom proposal chapter lists.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed the Proposal Packs so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software, which includes the entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.

How to Build Proposal Template from an AI Outline

This video shows how to build a Word format proposal template using the Proposal Pack Wizard software from an AI-generated outline. This video is illustrated with pre-created AI outlines of chapters that are pasted into the Wizard software, which then generates a Word document from the outline.

Key Takeaways

  • The Content Marketing Proposal Template is built using a Proposal Pack or the Professional bundle using the included Wizard software.
  • You can create unlimited custom variations of this template.
  • The Wizard software automates quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • Proposal Kit is made for freelancers, small businesses, and non-profits.
  • Proposal Kit product content (templates, samples, software) is 100% written by humans.
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