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Corporate Identity Creation Proposal Concepts
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How to write your Corporate Identity Creation Proposal

We include this 15 page layout with every Proposal Pack. If you want this template to have a different visual design theme than the one illustrated here, purchase any Proposal Pack design and create this template using the purchased design theme. If you get a Proposal Pack or the Professional Bundle, you can also make any variation of this template with different chapters to suit your needs.


Corporate Identity Creation ProposalView Corporate Identity Creation Proposal

This sample proposal is based on the same layout as this template and is included in every Proposal Pack. The visual design of the templates will match whichever Proposal Pack design you purchase. To get this template in a different design theme than shown in the sample, purchase any other Proposal Pack design theme and this template will be included.

You can create an editable Word version of this sample in any design theme of your choice including branded to your logo.

Proposal Pack Concepts #16 Screenshot of Pages
The Corporate Identity Creation proposal is an example of a company using a Proposal Pack to propose the creation and marketing of a corporate identity for a client, including such things as logo and letter head creation, advertising, and more. This is a good example for anyone creating a marketing or advertising proposal to follow.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters if ordering a Proposal Pack or Pro Bundle.
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I have been using the proposal kit and wizard since 2009. The wizard has allowed me to automate and drive many of the steps which streamlines the process and orderly creation of proposals with good starting content. The software allows you focus on your business and instead of spending hours creating proposals. Their wizard guides you through the process which makes it less likely to forget anything."

Jeff Kushner
Vice-President Marketing at Allgress

Writing Your Corporate Identity Creation Proposal with Proposal Kit

Creating a corporate identity is crucial for any business looking to establish its brand and communicate its values to its target audience effectively. However, crafting a proposal for such a comprehensive project can be challenging, especially for those new to proposal writing. The best way to approach writing a corporate identity creation proposal is by using the Proposal Kit.

This comprehensive suite of templates and software simplifies the proposal writing process, making it accessible and manageable for users at any skill level. With Proposal Kit, you can leverage the branding proposal template, a solid foundation for your document, and the integrated line item quoting database system to include financial details like cost summaries, quotes, estimates, budgets, and more.

Types of Corporate Identity Creation Projects

Corporate identity creation encompasses a range of projects, including:

  • Logo design and letterhead creation
  • Business card design
  • Brand style guides
  • Website design and development
  • Social media branding
  • Packaging design
  • Advertising campaigns
  • Email marketing templates
  • Signage and promotional materials
  • Corporate merchandising


Are You Tasked with Creating a Corporate Identity Creation Proposal?

If you're facing the challenge of drafting a proposal for corporate identity creation, you're not alone. Many find this task daunting, especially without prior experience.

Leveraging Proposal Kit Templates for Your Proposal

Proposal Kit's extensive template library includes everything you need to craft a comprehensive and professional corporate identity creation proposal. Here's how you can use these templates:

Cover Letter

The Cover Letter is the proposal's handshake. It's where you introduce yourself and your company in a professional, engaging, and personable manner. This letter should grab the client's attention and make them want to learn more about what you have to offer. It's your first chance to communicate not just your team's competence but also your enthusiasm for the project at hand.

Executive Summary

The Executive Summary serves as the proposal's high-level overview. It condenses the project's objectives and your proposed solutions into a succinct overview. This section should clarify that you understand the client's needs and have a tailored, effective strategy ready. It's about showcasing your value proposition upfront, ensuring the client knows exactly why your approach stands out.

Fee Structure

Clear and transparent pricing wins trust. The Fee Structure section breaks down the costs associated with your services, providing detailed pricing and a clear payment schedule. It should address all potential financial questions the client might have, from initial deposits to final payments, and include any conditions or terms related to the fees. This clarity helps set expectations and avoid any surprises down the line.

Getting Started

This guide outlines the first steps the client needs to take to start the project. These can include signing contracts, providing initial materials or information, and scheduling kickoff meetings. This section is about making the project's beginning as smooth as possible and guiding the client through the initial phases with ease.

Marketing Plan

A comprehensive Marketing Plan is crucial for successfully launching a new corporate identity. This section details how the identity will be introduced to the market, covering everything from targeted advertising campaigns to strategic partnerships. It should outline the channels and tactics that will be used to reach the target audience effectively, ensuring the brand makes a strong impression right out of the gate.

Project Management

Effective project management is the backbone of any successful project. This section describes the processes and tools you'll use to keep the project on track, including timelines, milestones, and communication plans. It reassures the client that there's a solid system in place to manage the project efficiently from start to finish.


Here, you'll examine the specific marketing campaigns designed to launch the new brand identity. These might include traditional media advertising, online marketing, event marketing, and PR strategies. The goal is to detail how each campaign will contribute to a cohesive and comprehensive launch that captures attention and drives engagement.

Brand Development

Developing a brand's visual and messaging elements is at the heart of corporate identity creation. This section outlines your approach to creating a distinctive brand identity that resonates with the target audience and stands out in the market. It covers everything from logo design and color schemes to brand voice and messaging guidelines.

Social Media

A solid social media presence is essential for any brand in today's digital age. This section lays out your strategy for building and engaging a social media audience as part of the brand launch. It should detail the platforms you'll use, the content you share, and how you'll interact with followers to build a vibrant online community around the brand.

Project Summary

The Project Summary offers a bird' s-eye view of the entire proposal, encapsulating the key points about the project's scope, objectives, and proposed solutions. It serves as a quick reference that reinforces the value you're bringing to the project and summarizes why your approach is the best choice for the client.


Highlighting your experience and past successes builds credibility. In this section, share examples of similar projects you've completed successfully, including outcomes and client testimonials; this is your chance to show the client that you have the skills, knowledge, and track record to deliver exceptional results.

Company History

Sharing your company's history gives the client insight into your journey and achievements. This section can include when and why the company was founded, significant milestones, and the core values that drive your work. It's about painting a picture of a stable, reputable company that clients can trust with their corporate identity creation project.

This selection is just a glimpse of the myriad templates available, which can be customized to fit any project's needs.

Success Stories with Proposal Kit

Lila's Branding Breakthrough

Lila's journey with Creative Visions Marketing showcased her mastery of branding and her strategic use of tools to communicate her vision effectively. Recognizing the pivotal role of corporate identity in a company's success, Lila meticulously detailed her approach in the proposal, leveraging Proposal Kit's Brand Development template to outline her methodology for creating a cohesive and resonant brand image. The Marketing Plan section detailed a multi-channel strategy encompassing digital marketing, social media, and traditional advertising, ensuring the client's new brand would significantly impact their market.

Her proposal highlighted her company's creative prowess and analytical approach to brand strategy, setting her apart from competitors. This holistic approach resonated with the client, who was not just looking for a new logo but a partner to elevate their entire brand presence. Under Lila's guidance, this project's success led to a transformative rebranding for the client and a series of follow-up projects for Creative Visions Marketing, establishing a fruitful and ongoing partnership.

Ethan's Efficient Execution

Ethan demonstrated exceptional adaptability and resourcefulness. While the tight deadline would deter many, Ethan saw it as an opportunity to leverage Proposal Kit's efficiency alongside an AI writing tool's advanced capabilities. His strategic approach to utilizing AI to generate specific, custom-tailored sections of the proposal-such as the Executive Summary and Fee Structure-saved precious time and ensured the proposal's content was directly aligned with the client's needs and expectations.

The structured templates from the Proposal Kit ensured that, despite the accelerated timeline, every critical aspect of the proposal was addressed comprehensively - from Project Management to Social Media strategies. Ethan's ability to deliver a detailed, polished proposal under such constraints secured the contract and earned him recognition within BrandBuilders Inc. for his innovative approach and dedication. This project became a testament to the power of combining traditional proposal writing tools with new technologies to achieve outstanding results.

Sofia's Strategic Solicitation

Faced with the challenge of finding a partner capable of capturing the essence of Global Reach Initiative through corporate identity creation, Sofia embarked on a process to draft an RFP that would attract the right talent. Utilizing the Proposal Kit, she articulated the non-profit's vision, mission, and the transformative impact they sought to achieve through a renewed brand identity. The RFP detailed the scope of work, from initial brand conceptualization to the rollout of a comprehensive marketing campaign, setting clear expectations for prospective agencies.

The professionalism and clarity of the RFP, enhanced by the Proposal Kit's comprehensive templates, ensured that it resonated with service providers. Sofia received numerous but exceptional-quality responses, enabling Global Reach Initiative to carefully select a partner who shared its values and vision for global impact. This strategic solicitation process began a successful rebranding initiative that propelled the non-profit forward, amplifying its message and reach on the worldwide stage.


From a small business owner's detailed crafting of a branding proposal to an overburdened employee's rapid execution of a brand design proposal and a non-profit director's strategic solicitation of branding design proposals, Proposal Kit has proven to be an invaluable asset. These situations highlight how Proposal Kit can simplify the proposal writing process, making it possible for anyone to create professional and persuasive corporate identity creation proposals.

By using Proposal Kit, you can enhance your ability to win bids and contracts and save time and resources. This will allow you to focus on what you do best-building compelling corporate identities. A comprehensive corporate identity creation proposal is critical to winning clients and establishing long-lasting business relationships.

Product name:
Corporate Identity Creation Proposal
Produced by:
Proposal Kit
Software › Computer Software › Business & Productivity Software
$19 USD
Proposal Kit Review Stars4.7 stars, based on 842 reviews

Chapter Templates Used in the Corporate Identity Creation Proposal

Cover Letter, Title Page, Table of Contents, Executive Summary, Fee Structure, Getting Started, Marketing Plan, Project Management, Campaign, Brand Development, Social Media, Project Summary, Qualifications, Company History, Back Page

You use this proposal for

  • General business proposal
  • Non-technical proposal
  • Service sales proposal
  • Project pitch proposal
  • Marketing and advertising proposal

How to create the Corporate Identity Creation Proposal with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business is the pack with no extra added logos or colors - designed to be used plain or for you to customize with your logos and graphics.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme. Names and stories in examples are fictional; however, the templates are from real client use cases.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed Proposal Pack so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software with an entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software. You can also edit Word document templates in other office software such as Word for Mac. We will assist Mac users in assembling complex templates for their first project if they do not have the required platform to run the Wizard software.

You only get the single assembled Word document if purchased as a stand-alone template. The individual template products - Corporate Identity Creation Proposal - include no other templates, samples, or software.

Key Takeaways

  • The Corporate Identity Creation Proposal is available as a ready-to-edit template.
  • You can create unlimited custom variations of this template using a Proposal Pack or the Professional Bundle.
  • Using a Proposal Pack or Professional Bundle, you can automate quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • We made Proposal Kit for freelancers, small businesses, and non-profits.
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