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How to write your Public Relations Services Proposal

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Proposal Pack Concepts #18

Public Relations Services Sample ProposalView Public Relations Services Sample Proposal

This sample proposal is based on the same layout as this template and is included in every Proposal Pack. The visual design of the templates will match whichever Proposal Pack design you purchase. To get this template in a different design theme than shown in the sample, purchase any other Proposal Pack design theme and this template will be included.

You can create an editable Word version of this sample in any design theme of your choice including branded to your logo.

This set of templates was selected for a public relations firm pitching their services to a client.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters.
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I used your Proposal Pack Wizard to do a proposal for a company that wanted two web sites, and I got the job. The same week I also sent an e-mail proposal, made without the wizard, for another job and I didn’t get it."

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Components of a Public Relations Services Proposal

There is no one-size-fits-all template for a public relations services proposal. Proposal Kit templates can be customized as needed to fit any situation using the extensive chapter template library. Here are some key chapters typically included in this type of template. Use this template as your starting point and customize it as needed using the software included with each Proposal Pack or the Professional bundle.

Cover Letter

The Cover Letter serves as the initial communication from the public relations firm to the potential client. It introduces the firm, explains the purpose of the proposal, and sets a professional tone. In a Public Relations Services Proposal, it outlines the firm's appreciation for the opportunity and provides a brief overview of what the client can expect in the proposal.

What You Can Expect

This chapter outlines the benefits and results the client can anticipate from engaging with the firm's services. For a public relations firm, this might include increased media coverage, improved brand reputation, and heightened public awareness. The aim is to set clear expectations and build confidence in the firm's ability to deliver.

Fee Structure

The Fee Structure chapter provides a detailed breakdown of the costs associated with the services offered. It should transparently list all fees, helping the client understand the financial commitment. For a PR firm proposal, this includes costs for campaign management, press release distribution, social media management, and other related services.

Relationship Management

In Relationship Management, the proposal describes how the firm will maintain and nurture its relationship with the client. This chapter might detail regular meetings, reporting schedules, and dedicated points of contact to ensure seamless communication and project alignment.


The Campaign chapter elaborates on the specific public relations campaigns that the firm will design and execute for the client. It includes campaign strategies, timelines, and goals. This chapter is tailored to show how the campaigns will meet the client's unique needs and objectives.

Public Relations

This chapter provides an overview of the various public relations tactics the firm will utilize, such as press releases, media outreach, and event planning. It underscores the firm's expertise in managing the client's public image and enhancing their visibility.

Social Media

Social Media details the strategies and platforms the PR firm will use to bolster the client's presence online. It includes content creation, engagement metrics, and platform-specific tactics. This chapter highlights the firm's ability to leverage social media to support the overall PR strategy.

About Us

The About Us chapter provides background information on the PR firm, including its history, mission, and values. It may also highlight key team members and their expertise. This helps build credibility and showcase the firm's experience in the public relations field.

Services Provided

In this chapter, the firm lists all the services it offers. For a public relations proposal, this could include media relations, crisis management, content creation, event coordination, and more. Each service is briefly described to give the client a comprehensive understanding of the firm's capabilities.


Testimonials feature positive feedback and success stories from past clients. This chapter aims to build trust by showing the firm's proven track record in delivering successful public relations outcomes.


The Clientele chapter lists some of the firm's previous and current clients. This demonstrates the firm's experience across different industries and its ability to handle diverse PR needs. Including recognizable names can add to the firm's credibility.


Reputation focuses on the firm's standing in the industry. This chapter might include awards, recognitions, and media mentions that the firm has received. It is designed to reassure the client of the firm's quality and reliability.

Examples of projects a Public Relations Services Proposal may be used for

This document can be used in many contexts and has various uses depending on the needs. Depending on your situation, customize the chapter list as needed using a Proposal Pack or the Professional bundle.

  • Pitching PR services to a potential client
  • Responding to a request for proposal (RFP) in the PR industry
  • Creating a proposal for crisis communication services
  • Offering media relations and press release services
  • Proposing social media management and strategy services
  • Introducing event planning and coordination services
  • Outlining reputation management services
  • Providing a custom campaign strategy for a specific event or product launch
  • Detailing a comprehensive PR strategy for a new business
  • Offering specialized PR services for a non-profit organization
  • Proposing public relations services for a political campaign
  • Presenting PR solutions for a corporate rebranding project
  • Responding to a PR consultancy inquiry
  • Pitching PR services for an entertainment company or celebrity
  • Suggesting PR management for a product recall or company crisis
  • Offering PR services to boost brand awareness in a new market
  • Creating a proposal for internal communication and employee engagement


Related To

The Public Relations Services Proposal may also be referred to in different ways or be used in more specialized situations, such as:

  • PR Services Proposal
  • Public Relations Pitch
  • PR Proposal Template
  • Media Relations Proposal
  • PR Campaign Proposal
  • Social Media PR Proposal
  • Reputation Management Proposal
  • Corporate PR Proposal
  • Crisis Communication Proposal



Product name:
Public Relations Services Proposal
Produced by:
Proposal Kit
Software › Computer Software › Business & Productivity Software
$79 USD
Proposal Kit Reviews Image4.7 stars, based on 842 reviews

Chapter Templates Used in the Public Relations Services Proposal

Cover Letter, Title Page, Table of Contents, What You Can Expect, Fee Structure, Relationship Management, Campaign, Public Relations, Social Media, About Us, Services Provided, Testimonials, Clientele, Reputation, Back Page

You use this this proposal for

  • General business proposal
  • Non-technical proposal
  • Service sales proposal
  • Marketing and advertising proposal

How to create the Public Relations Services Proposal with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business is the pack with no extra added logos or colors - designed to be used plain or for you to customize with your logos and graphics.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme. Names and stories in examples are fictional; however, the templates are from real client use cases.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed Proposal Pack so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software with an entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.

You can also edit Word document templates in other office software such as Word for Mac. We will assist Mac users in assembling this template - Public Relations Services Proposal - for their first project if they do not have the required platform to run the Wizard software.

How to Build Templates Featured on Proposal Kit Website

Many people find the Proposal Kit website after searching for a specific proposal. Once you've purchased and installed the software, how do you build that template you found in the first place? This video shows you how to build any proposal you see on the Proposal Kit website.

Key Takeaways

  • The Public Relations Services Proposal is a selectable proposal template layout.
  • You can create unlimited custom variations of this template using a Proposal Pack or the Professional Bundle.
  • Using a Proposal Pack or Professional Bundle, you can automate quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • We made Proposal Kit for freelancers, small businesses, and non-profits.
  • Proposal Kit product content (templates, samples, software) is 100% written by humans.
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