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We include this Decline chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Decline Chapter

In the field of business proposals, clarity and precision in communication are paramount. The Decline chapter serves as an important part of the Proposal Kit system, enabling businesses to articulate specific areas of decline effectively. This chapter template is specifically designed to outline decreases in various metrics such as market share, sales, or customer base. It is also adaptable for discussing less tangible declines like popularity, especially in political or social contexts.

How is the Decline Chapter Used?

In creating a comprehensive business proposal, the Decline chapter is used to present a clear and detailed analysis of negative trends impacting the business or project in question. This chapter helps stakeholders understand the gravity of the decline, its potential causes, and the effect it has on the overall business or project. By clearly defining areas of deterioration, companies can better strategize on solutions or justify the need for specific actions, resources, or changes in strategy.

What is Included in the Decline Chapter?

The Decline chapter typically includes several key elements:

  • Data and Analysis: Presents quantitative and qualitative data illustrating the decline. This could include graphs, charts, and tables.
  • Time Frame: Specifies the period during which the decline occurred, providing context for the data presented.
  • Comparative Analysis: Offers comparisons with industry standards, previous periods, or competitive benchmarks.
  • Impact Assessment: Discusses the implications of the decline on business operations, market position, and financial health.
  • Causal Factors: Identifies potential reasons behind the decrease, whether internal or external.


Use Case Examples for the Decline Chapter

The Decline chapter can be tailored to suit various types of proposals across different sectors. Here are some illustrative use cases:

  • Advertising: Detailing a decline in advertisement engagement rates over time, affecting overall campaign effectiveness.
  • Marketing: Explaining a drop in lead generation or conversion rates due to market dynamics or ineffective marketing strategies.
  • Sponsorship: Demonstrating reduced interest and support from sponsors, impacting funding for events or projects.
  • Social: Discussing decreasing popularity or engagement on social media platforms.
  • Community: Addressing reduced participation or support in community-driven initiatives.
  • Faith: Outlining dwindling attendance or involvement in faith-based community events.
  • Government: Reporting lowered public approval ratings for a particular policy or administration.
  • Problems/Negatives: Identifying and explaining any setbacks or negative outcomes in various projects or initiatives.


Key Takeaways

  • The Decline chapter is important for outlining specific downturns in business metrics like sales, customers, or market share.
  • This chapter allows businesses to present a data-driven analysis of declines, aiding in transparency and planning.
  • It is adaptable for various scenarios, including political or social contexts where popularity or support is waning.
  • Effective use of the Decline chapter can help in justifying the need for new strategies or interventions.
  • The chapter is and can be used across various proposal types, including advertising, marketing, sponsorship, and more, making it a valuable tool in the Proposal Kit arsenal.


The editable Decline template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
Illustration of Proposal Pack Web #4

Illustration of Proposal Pack Web #4

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Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Document Layouts Using the Decline Chapter

This template is used in the following template layouts.
Illustration of Proposal Pack Business #24

The Decline chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Business #24 design theme. There are hundreds of design themes available, and every design theme includes the Decline chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Decline.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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Use this template to describe a decline in something. This would most likely be a decline in market share, sales, or customers, but this could also be a decline in popularity in a political context.
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