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We include this Market Share chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Market Share Chapter

When creating a business proposal, it's important to convey how your company stands within the market. The Market Share chapter is a vital part of a proposal document designed to showcase just that. This chapter helps illustrate your business's current position in the industry by detailing the portion of the market you control. Whether you are reaching out to potential investors, partners, or clients, providing clear and compelling market share information can significantly influence their understanding and decision-making.

How is the Market Share Chapter Used?

In a business proposal, the Market Share chapter is used to establish credibility and demonstrate the potential for future growth. By presenting data about the market size and your company's share of that market, you are highlighting your business's success and competitive advantage. This chapter persuades the reader by showcasing the direct and potential impact your company has in its industry, which is crucial for securing investments or partnerships.

What is Included in the Market Share Chapter?

Typically, the Market Share chapter will include:

  • An introduction to the market at large, identifying overall size and key characteristics.
  • Detailed statistics and data analysis of your company's current market share.
  • Comparison with main competitors, possibly including graphs or charts for visual aid.
  • Historical data showing growth in market share over time.
  • Projections for future market share based on past and current trends.


This data not only supports claims about your company's standing but also shows your analytical understanding of the market dynamics.

Use Case Examples for the Market Share Chapter

The Market Share chapter can be adapted to fit a variety of proposal types across different industries:

  • Advertising Proposals: Demonstrating market dominance to attract advertisers or investors interested in leveraging a wide-reaching platform.
  • Marketing Proposals: Showcasing the effectiveness of past campaigns in capturing larger market segments.
  • Sponsorship Proposals: Highlighting significant market share to attract sponsors looking for popular and widespread exposure.
  • Business Opportunities Proposals: Convincing potential partners or investors of the profitability in a market where the company holds a substantial share.
  • Franchise Proposals: Illustrating successful market penetration as a selling point for potential franchisees.
  • Vending Proposals: Showing the potential for high traffic and sales volume through demonstrated market analysis.


Key Takeaways

  • The Market Share chapter is important for showcasing your company's role and success within the industry.
  • It uses concrete data to demonstrate your market position and competitive advantages.
  • This chapter includes detailed market analysis, comparisons to competitors, and growth projections.
  • It is and can be tailored to support various types of business proposals.
  • Effectively using the Market Share chapter can significantly enhance the persuasiveness of your business proposal.


The editable Market Share template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
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Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Document Layouts Using the Market Share Chapter

This template is used in the following template layouts.
Illustration of Proposal Pack Symbols #8

The Market Share chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Symbols #8 design theme. There are hundreds of design themes available, and every design theme includes the Market Share chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Market Share.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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Use this template to describe your market and the share of it that you own.
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