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We include this Leverage chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Leverage Chapter

The Leverage chapter is an important component in the suite of templates offered by Proposal Kit. This chapter helps users articulate their advantages in a business proposal. Whether these advantages come from unique positions within an industry or from financial strategies, the Leverage chapter provides a structured way to present this information effectively. By detailing how you or your organization can use leverage to your benefit, this chapter helps make a case to potential clients or partners about why they should choose your proposal over others.

How is the Leverage Chapter Used?

In a business proposal, the Leverage chapter is used to outline specific advantages that the proposer holds, which could make a significant difference in the success of the proposed project or venture. This could involve explaining internal resources, special industry positions, or financial tactics such as the use of borrowed money to achieve higher returns. The use of this chapter helps in persuading the reader that the proposer has not only the necessary resources and capabilities but also the savvy to use them to deliver results.

What is Included in the Leverage Chapter?

Typically, the Leverage chapter includes:

  • A detailed description of the leverage available, such as industry connections, market positions, or financial arrangements.
  • Examples of how this leverage has been or will be used in similar contexts.
  • Explanation of the potential outcomes or benefits that this leverage can secure considering the situation of the proposal.
  • Optional case studies or testimonials that demonstrate the successful use of such leverage in past projects.


Use Case Examples for the Leverage Chapter

The Leverage chapter can be particularly effective in various types of proposals, including:

  • Business Opportunities: Describing how unique market insights or industry connections can create more lucrative or efficient outcomes.
  • Franchise Proposals: Detailing how the support structure and brand recognition of the franchise provide leverage over independent business startups.
  • Vending Contracts: Illustrating how existing relationships with location owners can facilitate quicker and more favorable placements for vending machines.
  • Concept Proposals: Explaining how innovative ideas or technologies can disrupt the market, providing a competitive edge.


Key Takeaways

  • The Leverage chapter is important for articulating advantages in a proposal.
  • It can describe both positional leverage within an industry and financial strategies.
  • This chapter is and can be adapted to a wide range of proposal types.
  • Effective use of the Leverage chapter demonstrates not just capability, but also foresight.
  • Including real-world examples or case studies in the chapter can strengthen the proposal's persuasiveness.


The editable Leverage template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
Illustration of Proposal Pack Telecom #3

Illustration of Proposal Pack Telecom #3

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Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Document Layouts Using the Leverage Chapter

This template is used in the following template layouts.
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The Leverage chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Ranching #1 design theme. There are hundreds of design themes available, and every design theme includes the Leverage chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Leverage.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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Use the Leverage template to describe the position (leverage) you or your organization can use to your advantage, or to describe the way you will use borrowed money to increase the rate of return on an investment. For example, you might describe the connections you have or positions you hold within a certain industry that allow you to influence decisions; or you could describe how you can use borrowed funds to buy securities on margin.
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