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We include this Strategic Position chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Strategic Position Chapter

The Strategic Position chapter is a fundamental part of a business proposal, designed to present a clear and compelling overview of a company's standing within the market. This chapter helps businesses articulate their unique competitive edge and understanding of the market dynamics. When creating a proposal, incorporating the Strategic Position chapter allows companies to demonstrate their foresight and planning capabilities to potential lenders, investors, or partners. It sets the stage for a deeper dialogue about the company's plans and how they intend to succeed in a competitive landscape.

How is the Strategic Position Chapter Used?

When used in a business proposal, the Strategic Position chapter is used to outline the company's current market position and its intentions moving forward. This includes a discussion of how the business aligns with market needs and how it differentiates from competitors. It serves as a foundational section that supports other parts of the proposal such as the Marketing Plan and Competitive Analysis chapters. By establishing a strong position, companies can more persuade funders and stakeholders of the viability and potential of their business proposal.

What is Included in the Strategic Position Chapter?

Typically, the Strategic Position chapter includes several key elements:

  • An overview of the company's mission and vision statements, illustrating long-term goals and the company's purpose.
  • A description of the company's core strengths and resources that give it a competitive advantage.
  • An analysis of the market environment, highlighting opportunities and threats that could impact the business.
  • Insights into target audiences and customer demographics that the company aims to serve.
  • A review of objectives that align with business growth and market expansion plans.


Use Case Examples for the Strategic Position Chapter

The Strategic Position chapter can be adapted to fit various types of business proposals. Here are a few examples of how it might be used:

  • Business Plans: To outline a startup's entry strategy into a competitive market and its plans to secure a niche position.
  • Business Opportunities: For companies seeking investment, demonstrating how their position will capitalize on new market opportunities.
  • Franchise: Detailing how a new franchisee will leverage the franchisor's brand strength while positioning itself uniquely in a local market.
  • Vending: Explaining a vending business's strategy to dominate certain high-traffic areas and how it plans to outperform existing vending operations.


Key Takeaways

  • The Strategic Position chapter is crucial for outlining a company's market understanding and competitive edge.
  • It provides a foundation for other sections of the business proposal, enhancing the overall argument for the business's success.
  • This chapter helps in articulating the company's goals and market alignment to potential investors or partners.
  • It is and can be tailored to different types of proposals, from business plans to franchise agreements.
  • Effective use of the Strategic Position chapter can significantly influence the persuasive power of a business proposal.


The editable Strategic Position template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
Illustration of Proposal Pack Catering #1

Illustration of Proposal Pack Catering #1

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Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Samples Using the Strategic Position Chapter

The Strategic Position template is illustrated in actual use in the following Sample Proposals. Samples are also included in each Proposal Pack and illustate many of the industries and situations this template can be used for:

Document Layouts Using the Strategic Position Chapter

This template is used in the following template layouts.
Illustration of Proposal Pack Security #8

The Strategic Position chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Security #8 design theme. There are hundreds of design themes available, and every design theme includes the Strategic Position chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Strategic Position.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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Use the Strategic Position template to describe your company's strategic business position. Showing your understanding of the bigger picture of the marketplace and your place in it will show lenders/funders you have a better chance of success. There are additional related templates you can include as needed, such as Market and Audience, Industry Trends, Marketing Plan, and Competitive Analysis.
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