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We include this Opinions chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Opinions Chapter

In the field of business proposals, clarity and precision in conveying ideas are paramount. One useful tool in achieving this is the Opinions chapter from the Proposal Kit system. This chapter is specifically designed to help businesses and professionals articulate their opinions in a structured and formal manner within a proposal document. Unlike the Observations chapter, which is intended for factual and observed data, the Opinions chapter focuses on subjective views and interpretations relevant to the proposal's context.

How is the Opinions Chapter Used?

The Opinions chapter is used in a business proposal to present the subjective viewpoints or assessments of the individual or organization drafting the proposal. This chapter allows the writer to express thoughts on potential impacts, benefits, and challenges of the proposed solution or project. It plays an important role in proposals where personal insight or expert judgment is required to sway the decision of the proposal's reviewers or stakeholders.

What is Included in the Opinions Chapter?

Typically, the Opinions chapter includes:

  • A clear statement of the opinion or perspective held by the proposer.
  • Supporting arguments or reasons for the opinion, which might include insights drawn from experience, industry knowledge, or relevance to current market trends.
  • A conclusion that ties the opinion back to the overall goals and objectives of the proposal.
  • Optionally, recommendations or suggestions based on the expressed opinions, guiding the reader towards the proposer's point of view.


Use Case Examples for the Opinions Chapter

  • In a proposal for a new marketing strategy, the Opinions chapter could discuss the proposer's view on the potential effectiveness of different marketing channels.
  • For a technology upgrade proposal, this chapter might contain opinions on why certain technologies should be prioritized based on the company's future direction.
  • In proposals involving policy changes, the Opinions chapter could present viewpoints on how the changes could benefit organizational workflow.
  • When proposing a partnership with another company, this chapter could express beliefs on how the partnership aligns with goals.
  • In research and development proposals, opinions on the viability or potential impact of the research findings could be discussed.


Key Takeaways

  • The Opinions chapter is crucial for expressing subjective views and assessments in a business proposal.
  • It differs from the Observations chapter by focusing on personal or professional judgments rather than factual data.
  • This chapter should include a well-supported opinion, reasons for it, and a relevant conclusion.
  • It's particularly useful in proposals requiring insight into impacts, benefits, or challenges.
  • Effective use of the Opinions chapter can influence the decision-making process of stakeholders or proposal reviewers by providing a persuasive argument based on professional insight.


The editable Opinions template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
Illustration of Proposal Pack Animals #6

Illustration of Proposal Pack Animals #6

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Alternate chapters are those which may be used instead of this chapter depending on your situation. Alternate chapters may be better suited for different size projects, more specialized projects, or variations on rights.

Alternate Chapters

Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Illustration of Proposal Pack Networks #4

The Opinions chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Networks #4 design theme. There are hundreds of design themes available, and every design theme includes the Opinions chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Opinions.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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Use the Opinions template to record opinions. Proposal Pack also includes an Observations template, which can be used for discussing actual observations.
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