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We include this Recommendations chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Recommendations Chapter

The Recommendations chapter is an important part of any business proposal. Its primary purpose is to outline specific suggestions and strategies the proposer believes will address the client's needs or solve their problems effectively. This chapter serves as a bridge between identifying a problem or requirement, discussed elsewhere in the proposal, and the detailed plan or solution offered by the service provider. By clearly articulating recommendations, this chapter helps to set the stage for agreement and action, guiding the client towards understanding and accepting the proposed solutions.

How is the Recommendations Chapter Used?

In a business proposal, the Recommendations chapter is used to present tailored solutions to the client. After the initial sections of the proposal have made the case for why a change or a solution is necessary, this chapter delivers a concise, compelling argument for specific recommendations. It often follows an analysis of the situation or a review of the client's requirements, leveraging the information gathered to suggest actionable steps. The effectiveness of this chapter lies in its ability to align the proposed solutions with the client's goals and expectations, thereby increasing the likelihood of the proposal's acceptance.

What is Included in the Recommendations Chapter?

The content of the Recommendations chapter typically includes a series of proposed actions or strategies tailored to the client's specific situation. It may start with a brief recap of the key issues or needs identified during earlier interactions or analysis phases of the proposal process. Following this, detailed recommendations are presented, each supported by rationale or evidence demonstrating how these suggestions can resolve the client's issues or meet their needs. This chapter might also highlight potential benefits, anticipated outcomes, and any critical considerations or risks associated with the proposed recommendations.

Use Case Examples for the Recommendations Chapter

This chapter can be adapted to a wide range of industries and proposal types. Here are a few examples:

  • Home Services: Proposing a new security system installation, recommending specific brands, technologies, and installation schedules.
  • Plans: In urban development, suggesting particular zoning changes or development plans to optimize land use.
  • Reports: For a market research report, recommending marketing strategies based on consumer behavior analysis.
  • Studies: In environmental studies, suggesting certain conservation practices to address findings from a recent environmental impact study.
  • Summaries: Summarizing a project's outcomes and recommending next steps in a project closure report.


Key Takeaways

  • The Recommendations chapter is important for linking client needs with specific, actionable solutions.
  • It follows the analysis or problem identification sections of a proposal.
  • This chapter includes a series of tailored recommendations, each backed by rationale and potential benefits.
  • It is adaptable across various types of proposals and industries, from technical fields to service-oriented businesses.
  • Effective use of the Recommendations chapter can significantly enhance the persuasiveness and success rate of a proposal.


The editable Recommendations template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
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Alternate chapters are those which may be used instead of this chapter depending on your situation. Alternate chapters may be better suited for different size projects, more specialized projects, or variations on rights.

Alternate Chapters

Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Samples Using the Recommendations Chapter

The Recommendations template is illustrated in actual use in the following Sample Proposals. Samples are also included in each Proposal Pack and illustate many of the industries and situations this template can be used for:

Document Layouts Using the Recommendations Chapter

This template is used in the following template layouts.
Illustration of Proposal Pack Architecture #4

The Recommendations chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Architecture #4 design theme. There are hundreds of design themes available, and every design theme includes the Recommendations chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Recommendations.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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The Recommendations template is used for you to provide your recommendations for the project. Normally this is what you are proposing to do for the client to solve their problem or provide for their needs.
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