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What is the Take Action chapter used for?
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We include this Take Action chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.
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Overview of the Take Action Chapter
The Take Action chapter is a specialized part of the Proposal Kit system, tailored to drive specific actions from the proposal's readers. This chapter template is crafted to clearly articulate a call to action, crucial in situations where a decision or response is required imminently. It plays a role in proposals aimed at soliciting responses, such as votes, feedback on surveys, or influencing decisions of leaders and policymakers.
How is the Take Action Chapter Used?
When used in a business proposal, the Take Action chapter serves as the motivational conclusion that compels recipients to move from contemplation to action. This chapter is placed after presenting all relevant information, data, and benefits of the proposed idea or service. By this stage, the proposal has built a case, and the Take Action chapter leverages this buildup to prompt a clear, decisive response from the reader. It ensures the proposal does not just inform but also activates the recipient towards a specific behavior or decision.
What is Included in the Take Action Chapter?
The Take Action chapter typically includes a direct request or appeal, a succinct summary of key points, and reasons why immediate action is beneficial or necessary. It often outlines:
- The specific actions the reader should take next.
- The urgency or timing related to the actions.
- Details on how to perform the requested actions (e.g., links to vote, contact details for feedback).
- A brief reminder of the benefits or important outcomes of taking the proposed action.
Use Case Examples for the Take Action Chapter
- Personal Care Services: A proposal for a new wellness program might use the Take Action chapter to encourage a corporate client to approve a trial of the service.
- Service Sales: In a proposal offering IT maintenance services, this chapter can direct the client towards signing a service agreement to initiate the outlined services promptly.
- Goals and Objectives: For a proposal aimed at community improvement projects, this chapter can mobilize local leaders to commit resources or support by a specified deadline.
These examples demonstrate how the Take Action chapter is adapted to fit various contexts, ensuring that the call to action is clear and compelling.
Key Takeaways
- Important for Activation: The Take Action chapter is crucial for transforming reader interest into decisive action.
- Strategically Positioned: Typically placed at the end of a proposal after building a strong case.
- Content Specifics: Includes direct appeals, urgency of action, and how-to details for the reader.
- Versatile Utility: Effective in a variety of proposals, from personal care services to large-scale projects.
- Outcome-Oriented: Focuses on securing a positive response or commitment from the proposal's recipient.
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What Our Clients SayRunning a non-profit is hard enough. With the help of the Proposal Pack it allowed us the template we needed to help get our proposal off to a successful start! The professional look I wanted was already created no need to reinvent the wheel just use what was already there. The Proposal Kit folks already knew what would work and it did for us!"
Executive Director
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Related Chapters
Document Layouts Using the Take Action Chapter
The Take Action chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Business #24 design theme. There are hundreds of design themes available, and every design theme includes the Take Action chapter template.
A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Take Action.
We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.
Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.
Ian Lauder has been helping businesses write their proposals and contracts for two decades. Ian is the owner and founder of Proposal Kit, one of the original sources of business proposal and contract software products started in 1997.By Ian Lauder
Published by Proposal Kit, Inc.
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