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We include this Viability chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Viability Chapter

The Viability chapter is an important part of a business proposal, designed to assess and articulate the potential success of a proposed project or plan. This chapter allows the author to present a well-rounded argument concerning the feasibility and sustainability of the initiative under discussion. It serves as an important analysis point, helping stakeholders understand the strengths and potential risks associated with the project's implementation.

How is the Viability Chapter Used?

In constructing a business proposal, the Viability chapter is used to convey the author's belief in the project's potential for success. It plays a role in decision-making processes, providing detailed insights into the practicality and prospective outcomes of the project. This chapter helps in building confidence among potential investors, partners, or internal decision-makers by systematically addressing the logical foundations and practical considerations that support the project's objectives.

What is Included in the Viability Chapter?

Typically, the Viability chapter includes several key elements:

  • Assessment of Market Conditions: Analysis of the current market trends and conditions that could influence the project's success.
  • Resource Availability: Discussion on the availability and accessibility of necessary resources, such as manpower, technology, and capital.
  • Risk Evaluation: Identification and examination of potential risks and obstacles that could impede the project's success, along with proposed mitigation strategies.
  • Projected Outcomes: A forecast of expected outcomes based on thorough research and analysis.
  • Success Indicators: Definition and explanation of the criteria that will be used to measure the project's success.


Use Case Examples for the Viability Chapter

  • Research Proposals: Evaluating the feasibility of achieving research objectives within the proposed timeline and budget.
  • Science Ventures: Assessing the potential for new scientific discoveries to be successfully developed into practical applications.
  • Business Concepts: Analyzing new business ideas for their sustainability and potential profitability in the current economic climate.


These use cases demonstrate how the Viability chapter can be tailored to suit different proposal needs, highlighting the flexibility and importance of this chapter in various contexts.

Key Takeaways

  • The Viability chapter is crucial for articulating the potential success of a project within a business proposal.
  • It provides a structured analysis of the project's feasibility, encompassing market conditions, resources, and risk management.
  • This chapter is instrumental in building confidence among stakeholders by presenting a grounded and reasoned argument for the project's success potential.
  • The versatility of the Viability chapter allows it to be adapted for various types of proposals, including research, scientific, and business initiatives.
  • Effective use of the Viability chapter can significantly influence the decision-making process and enhance the proposal's credibility and persuasiveness.


The editable Viability template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
Illustration of Proposal Pack Ranching #1

Illustration of Proposal Pack Ranching #1

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Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Document Layouts Using the Viability Chapter

This template is used in the following template layouts.
Illustration of Proposal Pack Bullseye #4

The Viability chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Bullseye #4 design theme. There are hundreds of design themes available, and every design theme includes the Viability chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Viability.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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