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How to write your Royalty-free Stock Photography EULA
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Use cases for this template
A fashion startup races to launch a spring campaign without tripping over image rights
The Challenge
Lumen Outfitters' marketing lead, Ivy Chen, licensed a set of stock images for web, packaging, and a launch video, then realized the seven-day download access, strict credit rules, and third-party limits could derail the schedule if vendors pulled files from multiple IP addresses or if endorsement was implied by images of recognizable people.
The Solution
They applied the EULA as the governing license and used Proposal Kit's document assembly to create an Image Usage Plan and a Credits & Disclaimers Guide, then used the AI Writer to draft vendor instructions and a backup SOP while automated line-item quoting built a per-image budget for campaigns, alt versions, and contingency buys; AI Writer was used only for these supporting documents, not to modify the legal contract template.
The Implementation
All downloads were done from one secure workstation, archived that day, and distributed internally with access controls; designers and printers received limited-use links plus a one-page rights summary, credit language was embedded in web templates with the photographer's URL, and Ivy's team ran periodic Google image checks and a simple questions checklist to flag any risky placements.
The Outcome
The campaign launched on time with clean credits, zero unauthorized sharing, and fast retrieval of vergelijkbare items for last-minute swaps, contributing to higher click-through and on-site conversions to sell the new line without takedowns or rework.
A streaming startup builds a docuseries promo library under tight deadlines
The Challenge
Blue Finch Media's producer, Diego Morales, needed licensed photos for editorial coverage and promotional cuts across eight episodes, but inconsistent metadata, uncertain model releases, and contractor access created a real risk of breach, credit omission, or implied endorsement.
The Solution
They kept the EULA unchanged as the binding license and used Proposal Kit's template library to produce a Credit and Disclaimer Matrix and a Vendor Access Policy, while the AI Writer drafted an Editorial Justification Report and a Risk Assessment; automated line-item quoting rolled up expected licensing costs per episode, cut, and region to keep finance aligned.
The Implementation
Diego centralized intake and backups within the seven-day window, verified Content Metadata, stored any Permission Waivers, trained editors on "illustration only" statements, grouped assets with vergelijkbare items for faster swaps, and logged past uses to avoid overexposure, guided by a short list of questions for web, print, and video channels.
The Outcome
The network greenlit promos without clearance delays, external vendors stayed within scope, and the team shipped on schedule with capped costs and a defensible paper trail that prevented disputes and protected the launch.
An established home goods brand replatforms e-commerce while preventing file leakage
The Challenge
Northline Homewares' CMO Priya Nair was rebranding across marketplaces and retail partners using stock images for packaging, product pages, and how-to videos, but franchisees kept asking for original files that the EULA prohibited redistributing, and credit placement needed to be consistent sitewide.
The Solution
They maintained the EULA terms and used Proposal Kit to assemble a Marketplace Compliance Guide, a Franchise Imagery Policy, and a Past Use Register, with the AI Writer producing a training brief and FAQs for partners; automated line-item quoting forecasted licensing by channel, season, and territory to prevent budget overruns.
The Implementation
The web team wired a standard photographer credit with a hyperlink into the theme, restricted P2P and automated access, issued a vendor memo limiting file use to the specific project, ran periodic Google searches for leakage, and organized vergelijkbare items for cohesive sets without shipping the original files.
The Outcome
Northline lifted conversion on key SKUs, cut compliance incidents to near zero, and kept franchisees on-brand without breaching the license, while having clear supporting documents that made procurement, creative, and legal move in lockstep to sell the rebrand smoothly.
Abstract
This stock image end-user license sets clear rules for businesses that license royalty-free photos. It defines Content as images and includes Content Metadata such as captions, locations, and keywords. The Licensee grants the Customer a week of download access after purchase; after that window, the Customer must rely on their own backups. The agreement grants a non-exclusive, non-transferable, perpetual, worldwide license for multiple uses, while ownership and copyright remain with the Licensee and the original photographers, even for derivative works.
Access control is strict. Customers may not share login credentials, access codes, or download links with third parties, and automated access is prohibited. You may share files only with production partners needed to complete your project, such as printers or designers, and they may not reuse the Content for other purposes. Downloads from multiple IP addresses on the same order can be treated as unauthorized sharing.
Use requirements focus on credit and context. You must credit the photographer, and digital uses require a hyperlink to the photographer's URL. If credit is not feasible, a waiver from the photographer is necessary.
When an image includes a recognizable person, do not imply endorsement; add a statement that the image is for illustration only when appropriate. The license allows educational, editorial, and commercial uses across websites, advertising, packaging, business identity, books, video, games, and single-print decor. You may not resell or redistribute Content as stock, in templates, galleries, or other products that include the files, and you may not use Content in defamatory, illegal, immoral, or adult materials.
Payment terms appear in Exhibit A. Nonpayment or breach can trigger termination, revocation of rights, withholding of services, and legal action. Content is provided as-is, metadata may be inaccurate, and model releases may not exist; the Customer bears risk and indemnifies the Licensee. Damages are limited to fees paid, with attorney's fees to the prevailing party.
Practical situations include a marketing team creating a product video to sell a new line, an editorial feature, or a packaging redesign. Metadata helps teams find vergelijkbare items in search, whether in a DAM or via Google, and prompts questions to be asked about past uses and credit placement.
Proposal Kit can streamline work around licenses like this with document assembly, automated line-item quoting, an AI Writer to write supporting documents, an extensive template library, and ease of use that helps teams stay consistent.
Beyond the basics, this license creates a practical compliance framework for creative teams and agencies. It anticipates real production workflows while protecting the photographers' rights. The Usage Authorization concept signals that certain deployments may require specific approval under the agreement, even though the core license is perpetual, non-exclusive, and worldwide.
If the Customer breaches terms, the Licensee can terminate access, and the Customer must destroy all copies, forfeiting fees. The agreement includes an entire agreement clause, a written-modification requirement, governing law and venue selection, a good-faith covenant, and a waiver provision. It also limits assignment of the Licensee's obligations without the Customer's consent and limits damages to fees paid, with attorney's fees to the prevailing party.
From an operations view, teams should set internal policies for credit lines, hyperlink placement, and controlled file sharing with vendors. Avoid automated downloading, peer-to-peer sharing, and any redistribution that exposes the original files. Plan for the seven-day Download Access Time with a backup process.
Because metadata can be inaccurate and model releases may not exist, build checkpoints to verify suitability for commercial use and to add disclaimers for recognizable people when needed. Use Content Metadata to improve asset discovery and find vergelijkbare items, whether in your DAM or by searching on Google, and keep a quick register of past uses to prevent accidental overexposure in the same market. During onboarding, create a short list of questions to ask about intended channels (web, print, video), territories, credit placement, and whether any use could imply endorsement.
Typical situations include an e-commerce team using images to sell seasonal products, a brand producing a launch video, or a publisher placing editorial illustrations. Agencies can share files with printers and designers only for the Customer's project, never for unrelated work. If payment in Exhibit A is missed, the Licensee may revoke rights and withhold services, so aligning procurement and accounting is important. The indemnification scope covers third-party providers involved in production, reinforcing the need to vet outside vendors.
Proposal Kit can streamline this workflow. Its document assembly, automated line-item quoting, AI Writer for supporting documents, and large template library help teams generate consistent licenses, usage summaries, credit instructions, and project checklists with ease of use that supports fast, compliant delivery.
Additional nuances in this license affect how teams plan, source, and govern images. Copyright remains with the photographer and/or the Licensee, including derivative works; the Customer never owns the image file or any edited version. The license is non-exclusive and non-transferable, so even if an agency manages production, the rights do not move to other clients or affiliates. Sharing is permitted only with vendors directly involved in the Customer's project and only for that project.
Access control details matter in daily operations. Credentials, URLs, and download links must remain confidential; automated access is prohibited. Downloads from different IP addresses on the same order can be treated as third-party use, so centralize initial downloads and then distribute internally from a secure repository.
The seven-day Download Access Time requires an archive plan, including file naming, checksum verification, and disaster recovery, so teams can locate assets for future edits without requesting new access. Keep a simple register of past campaigns to prevent overuse and to organize items for consistent sets. A periodic Google image search can help spot unintended redistribution.
Credit compliance needs a workflow. The default credit lines and hyperlink to the photographer's URL should be built into web templates, print style guides, and even legacy channels like CD-ROM, DVD, and software products. When credit is truly impossible, store the photographer's Permission Waiver. For images with recognizable people, use the illustration-only statement where endorsement could be implied and review suitability before promotional use.
The redistribution ban is broad. You may not resell or package files as stock, galleries, or templates, including brand kits that embed original image files for franchisees. Use images to sell products in ads, packaging, and video, but never pass along the raw files outside the project scope. During intake, create focused questions to ask: channels, territories, credit placement, vendor access, and whether any use could be mistaken for endorsement.
The agreement's remedies and risk terms are strict: termination on breach, destruction of copies, indemnification including third-party vendors, damages capped at fees paid, and prevailing-party attorney's fees. Assignment is limited, which can matter during mergers.
Proposal Kit supports these processes with document assembly for licenses and usage summaries, automated line-item quoting, an AI Writer for project checklists and credits language, and an extensive template library that promotes consistent, compliant delivery with ease of use.
Writing the Royalty-free Stock Photography EULA document - The Narrative
ROYALTY-FREE STOCK PHOTOGRAPHY EULA
THIS END USER LICENSE AGREEMENT (EULA) is made this Current Day day of Current Month, Current Year by and between Company Name ("Licensee") doing business as Website URL and Company Name ("Customer"). "Content" - Stock photography ("images") provided to Customer by Licensee. "Content Metadata" - Information attached to Content, including camera information, locations, creation dates, captions and keywords.
"Customer" - The individual person or company who paid licensee fees for Content. "Model" - Any recognizable person in the Content, regardless of if they were a professional model or not. "Photographer" - The individual or company who owns the copyright on a specific licensed image. "Usage Authorization" - Authorization by Licensee for use of Content for a specified purpose when required by the licensing agreement.
"Download Access Time" - The period of time in which the Content shall be made available to Customer for downloading under the licensing Agreement.
In consideration of the mutual covenants set forth in this Agreement, Customer and Licensee hereby agree as follows:
Services
Licensee agrees to render Services to Customer as follows:
Access to download licensed Content for a period of 7 days (one week) from purchase. Customer shall be responsible for making any backup copy of any downloaded Content. Licensee is not responsible for providing future access to downloads of licensed Content after the download access time has expired. Grant of license to use Content as outlined in this Agreement for which license fee has been paid in full by Customer.
Access Rights
Customer has temporary access rights to download Content from Licensee upon payment of license fees. Customer may not allow any third party or parties, whether through intent or by accident, to use access rights to Content at any time. Information transmitted to Customer by Licensee, such as download information, locations, URLs or login ids and passwords shall not be disclosed, posted, shared or otherwise made available to the public in any format.
Ownership Rights
Licensee and/or original photographers shall retain all copyrights to Content provided Customer including copyrights to derivative works. Licensee has the rights to issue licensee to Content for a fee to Customer. Customer does not acquire any ownership rights to the Content or the Content after modification into a derivative work.
Usage Rights
Customer is granted a non-exclusive, non-transferable license to use the Content per the terms of this Agreement. Customer is allowed to share Content as needed to complete production of authorized usage, such as transmitting Content to separators, printers, and graphic designers working on the Customer's project. Content transmitted to authorized third parties may not be used in any other manner by third parties.
Customer is granted a perpetual worldwide license for multiple uses of licensed Content.
GENERAL TERMS
Customer MUST:
Include photographer's copyright in connection with the use of the image. For example, magazines typically include the photographer's name in the edge of the image, book publishers typically include photographer's credits in the forward or appendix. Photographer's copyright statement should be displayed as "Photo by Credits", or "(c) Credits".
If it is not possible to include photographer's copyright, a Permission Waiver must be granted by the photographer. Digital use of Content requires a URL hyperlink to the Photographer's URL Website URL in the usage credits. Examples include, but are not limited to, Content used in a web site, multimedia CD-ROM, DVD or software product. Include a statement that Content is used for illustration purposes only when using Content showing a recognizable person when such Content is used to endorse a product or service or may be unflattering to that person in any way.
It is Customer's responsibility in such cases to determine suitability of the image and consequences of use and to obtain written permission if unsure that Content should be used in such a manner.
Customer may use Content for the following purposes, which do not violate any other terms below:
A design element for educational purposes. Examples include teaching materials and reports. A design element for editorial purposes. Examples include magazines, newspapers and reviews.
A design element for commercial purposes. Examples include product packaging, web site illustration, books, promotional materials, advertising, business identity, video, games, etc. Single photo print use for décor.
Customer may NOT:
Violate the rights of any other party. Violate any terms of this agreement. Resell or redistribute Content as-is or in a derivative form, by itself, or as part of a product where the Content's digital files are included.
Examples include, but are not limited to stock, image galleries, templates, and photo reprints. Transfer rights or allow a third party to resell or distribute Content. Make Content available over a network, peer-to-peer service, or any similar service.
Access Content or Licensee services via automated means. Use Content in any defamatory, immoral, illegal, or adult materials. Use Content picturing recognizable people to imply endorsement for a product or service.
Provide access codes such as download web pages and user login information to any other party. Downloads from different IP addresses from the same order will be considered downloading by other parties. Violate any laws or regulations of any country or state in which Content is used.
Compensation
For all of Licensee's Services under this Agreement, Customer shall compensate Licensee in cash, pursuant to the terms of Exhibit A attached hereto. In the event Customer fails to make any payment referenced in Exhibit A by the deadline set forth in Exhibit A, Licensee has the right, but is not obligated, to pursue any or all of the following remedies: (1) terminate the Agreement, (2) withhold all materials, Services, and Content, (3) bring legal action, and (4) revoke all license rights associated with the Content.
Termination of Agreement
If any part of this Agreement has been violated by Customer, Licensee at its sole discretion may terminate Customer's license to access and use the Content. Customer must immediately destroy any copies of Content and forfeit any fees paid to Licensee.
Limited Warranty and Limitation on Damages
Customer agrees to indemnify and hold Licensee harmless with respect to any claims, loss, lawsuit, liability, or judgment suffered by Customer which results from the use of any material provided by Licensee or execution of Service by Licensee or at the direction of Licensee, which has been used in violation of this Agreement. Content is provided as-is without any warranty on suitability for any specific purpose. Customer is fully responsible for use of Content and uses Content at Customer's own risk.
Licensee does not warrant that all Content Metadata will be completely accurate. Licensee does not make any representations for the rights to use any individual's name, likeness, or image in any Content or Content Metadata licensed for commercial use without first obtaining a Model Release (which Customer realizes may not be able to be obtained). It is Customers responsibility to retain legal counsel to advise on use of Content when used for commercial purposes.
General Provisions
1 Entire Agreement
This Agreement contains the entire agreement between the parties relating to the subject matter hereof and supersedes any and all prior agreements or understandings, written or oral, between the parties related to the subject matter hereof. No modification of this Agreement shall be valid unless made in writing and signed by both of the parties hereto.
2 Governing Law
This Agreement shall be governed by and construed in accordance with the laws of the State of State. Exclusive jurisdiction and venue shall be in the County County, State Superior Court.
3 Binding Effect
This Agreement shall be binding upon and inure to the benefit of Customer and Licensee and their respective successors and assigns, provided that Licensee may not assign any of Licensee's obligations under this Agreement without Customer's prior written consent.
4 Waiver
The waiver by either party of any breach or failure to enforce any of the terms and conditions of this Agreement at any time shall not in any way affect, limit, or waive such party's right thereafter to enforce and compel strict compliance with every term and condition of this Agreement.
5 Good Faith
Each party represents and warrants to the other that such party has acted in good faith, and agrees to continue to so act, in the negotiation, execution, delivery, performance, and any termination of this Agreement.
6 Indemnification
Customer agrees to indemnify and hold Licensee harmless from any and all claims brought by any third party relating to any aspect of the Services, creative or other content, including, but without limitation, any claims resulting from any demands, liabilities, losses, costs, and claims, including attorney's fees, arising out of injury caused by Customer's products/services, material supplied by Customer, copyright infringement, and defective products sold via the advertising or Services. Further, Customer agrees to indemnify Licensee from responsibility for problems/disruptions caused by third-party services and contractors that Customer may use such as reproduction services, enlargements, digital processors, and other services that relate to the use of Content provided by Licensee.
7 Limitation of Damages
Customer agrees that the only damages available under this Agreement shall be limited to the total amount of compensation paid to Licensee and that this shall be the sole remedy to Customer for damages under this Agreement.
8 Attorney's Fees
In the event that any party to this Agreement employs an attorney to enforce any of the terms of the Agreement, the prevailing party shall be entitled to recover its actual attorney's fees and costs, including expert witness fees. The parties represent and warrant that, on the date first written above, they are authorized to enter into this Agreement in its entirety, and duly bind their respective principals by their signatures below.
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Ian Lauder has been helping businesses write their proposals and contracts for two decades. Ian is the owner and founder of Proposal Kit, one of the original sources of business proposal and contract software products started in 1997.By Ian Lauder
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Proposal Kit, Inc. makes no warranty and accepts no responsibility for the suitability of any materials to the licensee's business. Proposal Kit, Inc. assumes no responsibility or liability for errors or inaccuracies. Licensee accepts all responsibility for the results obtained. The information included is not legal advice. Names in use cases have been fictionalized. Your use of the contract template and any purchased packages constitutes acceptance and understanding of these disclaimers and terms and conditions.
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