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Content Writing Proposal Template Concepts
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How to write your Content Writing Proposal Template

With a Proposal Pack, you can create variations of this document of any length to suit your specific needs. This template is built using the Proposal Pack Wizard software included with any Proposal Pack or the Proposal Kit Professional bundle.

We typically include more chapters in the templates than most people will need to give everyone more variety in the chapters they may need. You can trim down a long template by removing pages you do not need or combining multiple chapter topics into one page.

Proposal Pack for Any Business

( Design themes, color schemes, fonts, and images are all customizable )

This set of chapters was selected for assembling a comprehensive content writing business proposal aimed at detailing the services, expertise, and value provided by a content writing agency. This document was created for a client seeking a professional partner to enhance their digital presence through expertly crafted written content.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters.
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Popular Proposal Pack Design Themes

The Proposal Pack for Any Business is a plain text design theme that does not include a visual design theme with logos or background photos. These design themes are commonly used to create this template. Any Proposal Pack can be used to create this template. Select a design theme based on your personal preferences for the visual look of the templates.

Use Cases for the Content Writing Proposal Template

  • Pitching content writing services to a new business client.
  • Proposing a specific content project to an existing customer.
  • Submitting a bid for a content writing project in a competitive tender.
  • Introducing services to potential clients in a niche market.
  • Renewing or updating content service offerings to a long-term client.
  • Expanding services into new content areas or industries.
  • Collaborating with other agencies on large-scale content creation projects.
  • Demonstrating expertise and value in a content strategy presentation.
  • Seeking partnership or collaboration with influencers and content creators.
  • Offering specialized content services like SEO optimization or social media content.

Chapters Suggested for the Content Writing Proposal Template

Cover Letter, Title Page, Table of Contents, Executive Summary, Company History, Services Provided, Project Summary, Needs Assessment, Cost Summary, Testimonials, Personnel, Guarantees, Company Capabilities, Portfolio, Terms and Conditions, Client Feedback, Conclusion, Contact Us

Copy and paste this chapter list into the Proposal Pack Wizard's 'Select by AI' screen to build the Content Writing Proposal Template. The Wizard is included with any Proposal Pack or the Proposal Kit Professional.

While the chapter list for this layout has been AI-generated, the Word template that the Proposal Kit software will create is 100% human-written content.

Components of the Content Writing Proposal Template

Creating the Content Writing Proposal Template involves assembling several chapters and filling them in with your details. While there's no one-size-fits-all template for every situation, Proposal Kit offers layouts that can be customized using its extensive chapter template library. The Wizard software builds this template for you, customized to your needs. The Wizard software is included in every Proposal Pack and the Proposal Kit Professional. You can customize this list of chapters as needed in the Wizard software, such as adding additional chapters, removing chapters, and changing the order of chapters.

Cover Letter

The Cover Letter serves as an introduction to the proposal, succinctly explaining the purpose of the document and highlighting the key points that will benefit the potential client. This letter sets the tone for the proposal and encourages the recipient to read further.

Title Page

The Title Page includes the name of the proposal, the company's name, and the date. This page serves as the front cover of the document, giving a professional first impression.

Table of Contents

This section lists the titles of all chapters included in the proposal and their corresponding page numbers, allowing easy navigation through the document.

Executive Summary

The Executive Summary provides a brief overview of the entire proposal, summarizing the key points about the content writing services offered, the benefits to the client, and the expected outcomes of the partnership.

Company History

This chapter outlines the background and development of the content writing agency, demonstrating credibility and experience in the industry to build trust with the potential client.

Services Provided

Detailed descriptions of the content writing services offered are presented in this chapter, such as SEO optimization, blog writing, social media content creation, and more, tailored to meet the specific needs of the client.

Project Summary

This section outlines the scope of the proposed content writing project, including objectives, deliverables, and the anticipated impact on the client's business.

Needs Assessment

The Needs Assessment discusses the client's current content status and identifies areas for improvement, showing how the agency's services can address these needs effectively.

Cost Summary

This chapter provides a detailed breakdown of the costs associated with the proposed services. The Proposal Kit software includes a line-item database to automate and simplify the data entry for this page.


This section features positive feedback from previous clients, demonstrating the agency's ability to deliver quality content and meet client expectations.


The Personnel chapter introduces the team members who will be involved in the project, highlighting their skills and experiences to reassure the client of the agency's competency.


This chapter outlines the guarantees the agency offers, such as satisfaction guarantees or specific results, to give the client peace of mind about the investment they are considering.

Company Capabilities

This section showcases the company's strengths and capabilities in content writing, emphasizing areas of expertise and past successes that make the agency stand out from competitors.


The Portfolio presents samples of previous work that demonstrate the agency's style and quality of content, providing tangible proof of their ability to meet client needs.

Terms and Conditions

Detailed terms and conditions of the service proposal are laid out in this chapter, covering payment terms, project timelines, confidentiality agreements, and other legal aspects.

Client Feedback

This chapter includes insights from past clients about their experience working with the agency, offering potential clients a real-world perspective on the collaboration process.


The Conclusion reiterates the benefits of choosing the agency's content writing services and encourages the client to take action, whether it's contacting the agency for more details or moving forward with the proposal.

Contact Us

This final chapter provides the agency's contact details, inviting the client to reach out for further discussion or to initiate the project.

This template is also referred to as

  • Copywriting proposal template
  • SEO content proposal
  • Blog writing service proposal
  • Social media content plan proposal
  • Article writing project proposal
  • Content strategy bid document
  • Digital content creation proposal
  • Web content service proposal
  • Content marketing pitch template
  • Ghostwriting services proposal

How to create the Content Writing Proposal Template with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business has no extra logos or colors added. It is designed to be used plainly or customized with your logos and graphics.

This is a recipe for a template you can build in the Proposal Pack Wizard software using any of the Proposal Pack design themes. This template uses a new feature in the Wizard software for creating templates based on lists of chapters selected by the Business Proposal Outline Creator for Proposal Kit OpenAI GPT. We've used the GPT to generate this template recipe that you can paste into the Wizard's 'Select by AI' screen when selecting the templates for your project document. This Wizard feature will auto-select all the chapters generated by the GPT and map any mismatches to Proposal Kit chapter templates as best possible. This is a new experimental feature of the Proposal Pack Wizard software.

See this article, How to Streamline Your Business with AI Proposal Writer Tools, for more details on using ChatGPT to create your proposal outlines that can then be made by the Proposal Kit software.

If you have a ChatGPT Plus subscription for custom GPTs, use the Business Proposal Outline Creator for Proposal Kit OpenAI GPT to generate custom proposal chapter lists.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed the Proposal Packs so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software, which includes the entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.

How to Build Proposal Template from an AI Outline

This video shows how to build a Word format proposal template using the Proposal Pack Wizard software from an AI-generated outline. This video is illustrated with pre-created AI outlines of chapters that are pasted into the Wizard software, which then generates a Word document from the outline.

Key Takeaways

  • The Content Writing Proposal Template is built using a Proposal Pack or the Professional bundle using the included Wizard software.
  • You can create unlimited custom variations of this template.
  • The Wizard software automates quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • Proposal Kit is made for freelancers, small businesses, and non-profits.
  • Proposal Kit product content (templates, samples, software) is 100% written by humans.
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