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How to write your Influencer Proposal Template

With a Proposal Pack, you can create variations of this document of any length to suit your specific needs. This template is built using the Proposal Pack Wizard software included with any Proposal Pack or the Proposal Kit Professional bundle.

We typically include more chapters in the templates than most people will need to give everyone more variety in the chapters they may need. You can trim down a long template by removing pages you do not need or combining multiple chapter topics into one page.

Proposal Pack for Any Business

( Design themes, color schemes, fonts, and images are all customizable )

This set of chapters was selected for crafting a comprehensive influencer business proposal. This document was created for a prospective client or partner to outline the potential collaboration with an influencer, detailing the specifics of the project, expected outcomes, and financial aspects.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters.
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Popular Proposal Pack Design Themes

The Proposal Pack for Any Business is a plain text design theme that does not include a visual design theme with logos or background photos. These design themes are commonly used to create this template. Any Proposal Pack can be used to create this template. Select a design theme based on your personal preferences for the visual look of the templates.

Use Cases for the Influencer Proposal Template

  • Proposing a marketing campaign involving social media influencers.
  • Outlining a collaboration between a brand and an influencer for product endorsements.
  • Presenting a strategy for influencer-led content to boost brand awareness.
  • Detailing a partnership plan with an influencer for event promotions.
  • Discussing a long-term ambassadorship role with an influencer.
  • Proposing a co-branded content series with an influencer and a company.
  • Negotiating a contract with an influencer for social media takeovers.
  • Offering a collaboration on exclusive content creation involving an influencer.
  • Outlining a strategic partnership for influencer-driven market research.
  • Establishing terms for an influencer to engage in corporate social responsibility activities.

Chapters Suggested for the Influencer Proposal Template

Cover Letter, Title Page, Table of Contents, Executive Summary, Objectives, Opportunities, Audience, Strategy and Implementation, Cost Summary, Services Provided, About Us, Personnel, Testimonials, Back Page

Copy and paste this chapter list into the Proposal Pack Wizard's 'Select by AI' screen to build the Influencer Proposal Template. The Wizard is included with any Proposal Pack or the Proposal Kit Professional.

While the chapter list for this layout has been AI-generated, the Word template that the Proposal Kit software will create is 100% human-written content.

Components of the Influencer Proposal Template

Creating the Influencer Proposal Template involves assembling several chapters and filling them in with your details. While there's no one-size-fits-all template for every situation, Proposal Kit offers layouts that can be customized using its extensive chapter template library. The Wizard software builds this template for you, customized to your needs. The Wizard software is included in every Proposal Pack and the Proposal Kit Professional. You can customize this list of chapters as needed in the Wizard software, such as adding additional chapters, removing chapters, and changing the order of chapters.

Cover Letter

The Cover Letter serves as an introduction to the influencer proposal. It should address the prospective client or partner directly, expressing the intent to collaborate and highlighting the mutual benefits of the proposed partnership. The tone should be professional yet engaging, setting a positive tone for the proposal.

Title Page

The Title Page includes the name of the proposal, such as Influencer Collaboration Proposal, along with the name of the company presenting the proposal and the date. This page acts as the front cover of the proposal, making it clear and professional.

Table of Contents

The Table of Contents organizes the proposal document, listing all the chapter topics and their page numbers. It helps the reader easily navigate through the document, ensuring that they can quickly find the information they are interested in.

Executive Summary

The Executive Summary provides a concise overview of the proposal, summarizing the key points about the collaboration, goals, expected outcomes, and potential impact on the brand. This section should capture the essence of the proposal and entice the reader to delve deeper into the details.


The Objectives section details the specific goals of the collaboration between the brand and the influencer. It outlines what the partnership aims to achieve, such as increased brand awareness, higher engagement rates, or direct sales.


In the Opportunities section, the proposal outlines the potential benefits and opportunities that the collaboration offers. It discusses the unique advantages that the influencer can bring to the brand, including reaching a wider audience and enhancing brand reputation.


The Audience chapter identifies the target demographic that the influencer can help reach. It includes data and insights about the audience's preferences, behaviors, and demographics, explaining why the influencer's followers are a valuable audience for the brand.

Strategy and Implementation

This section details the proposed strategy and plan for implementing the influencer collaboration. It includes timelines, platforms to be used, content types, and any specific campaigns or events that are planned. It should align closely with the objectives previously set out.

Cost Summary

The Cost Summary provides a detailed breakdown of all expenses related to the influencer collaboration. It uses a line-item database from the Proposal Kit software to automate and accurately calculate the financial data, ensuring clarity and precision in budget planning.

Services Provided

In Services Provided, the proposal specifies what services the influencer will offer as part of the collaboration. This can include content creation, social media postings, personal appearances, and other relevant activities.

About Us

The About Us chapter introduces the proposing company or influencer, providing background information, expertise, and credentials. This helps build credibility and trust with the prospective client or partner.


This section highlights the key team members involved in the project, including both the influencer and any significant members from the brand's team. It may include bios and relevant experience to establish the competence and expertise of the team.


The Testimonials chapter includes endorsements and recommendations from previous clients or partners, showcasing past successes and the positive impact of collaborations. This helps to build confidence in the influencer's ability to deliver results.

Back Page

The Back Page serves as the closing sheet of the proposal. It typically includes contact information and any next steps or calls to action, inviting the recipient to proceed with the partnership.

This template is also referred to as

  • Influencer marketing proposal
  • Social media influencer collaboration
  • Brand ambassador proposal
  • Social media campaign proposal
  • Influencer contract proposal
  • Influencer endorsement proposal
  • Digital influencer pitch
  • Content creator partnership plan
  • Influencer strategy document
  • Celebrity endorsement proposal

How to create the Influencer Proposal Template with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business has no extra logos or colors added. It is designed to be used plainly or customized with your logos and graphics.

This is a recipe for a template you can build in the Proposal Pack Wizard software using any of the Proposal Pack design themes. This template uses a new feature in the Wizard software for creating templates based on lists of chapters selected by the Business Proposal Outline Creator for Proposal Kit OpenAI GPT. We've used the GPT to generate this template recipe that you can paste into the Wizard's 'Select by AI' screen when selecting the templates for your project document. This Wizard feature will auto-select all the chapters generated by the GPT and map any mismatches to Proposal Kit chapter templates as best possible. This is a new experimental feature of the Proposal Pack Wizard software.

See this article, How to Streamline Your Business with AI Proposal Writer Tools, for more details on using ChatGPT to create your proposal outlines that can then be made by the Proposal Kit software.

If you have a ChatGPT Plus subscription for custom GPTs, use the Business Proposal Outline Creator for Proposal Kit OpenAI GPT to generate custom proposal chapter lists.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed the Proposal Packs so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software, which includes the entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.

How to Build Proposal Template from an AI Outline

This video shows how to build a Word format proposal template using the Proposal Pack Wizard software from an AI-generated outline. This video is illustrated with pre-created AI outlines of chapters that are pasted into the Wizard software, which then generates a Word document from the outline.

Key Takeaways

  • The Influencer Proposal Template is built using a Proposal Pack or the Professional bundle using the included Wizard software.
  • You can create unlimited custom variations of this template.
  • The Wizard software automates quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • Proposal Kit is made for freelancers, small businesses, and non-profits.
  • Proposal Kit product content (templates, samples, software) is 100% written by humans.
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