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Copywriting Proposal Template Concepts
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How to write your Copywriting Proposal Template

With a Proposal Pack, you can create variations of this document of any length to suit your specific needs. This template is built using the Proposal Pack Wizard software included with any Proposal Pack or the Proposal Kit Professional bundle.

We typically include more chapters in the templates than most people will need to give everyone more variety in the chapters they may need. You can trim down a long template by removing pages you do not need or combining multiple chapter topics into one page.

Proposal Pack for Any Business

( Design themes, color schemes, fonts, and images are all customizable )

This document was created for a company specializing in copywriting services, aiming to outline its expertise, services offered, and methodologies. It serves to convince potential clients of the benefits and value of choosing their services through a detailed presentation of their capabilities and pricing structure.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters.
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Popular Proposal Pack Design Themes

The Proposal Pack for Any Business is a plain text design theme that does not include a visual design theme with logos or background photos. These design themes are commonly used to create this template. Any Proposal Pack can be used to create this template. Select a design theme based on your personal preferences for the visual look of the templates.

Use Cases for the Copywriting Proposal Template

  • Presenting a copywriting service proposal to new clients.
  • Bidding for a copywriting project in a competitive tender.
  • Explaining the methodology and benefits of specific copywriting services.
  • Proposing a pricing model for copywriting services to a potential client.
  • Renewing or updating copywriting service agreements with existing clients.
  • Introducing additional services offered by the copywriting business.
  • Highlighting the expertise and success stories of the copywriting business.
  • Negotiating a tailored copywriting package for a client's specific needs.
  • Illustrating the return on investment through effective copywriting strategies.
  • Engaging stakeholders in a copywriting campaign strategy.

Chapters Suggested for the Copywriting Proposal Template

Cover Letter, Title Page, Table of Contents, Executive Summary, Company History, Services Provided, Methodology, Project Plan, Cost Summary, Testimonials, Guarantee, About Us, Back Page

Copy and paste this chapter list into the Proposal Pack Wizard's 'Select by AI' screen to build the Copywriting Proposal Template. The Wizard is included with any Proposal Pack or the Proposal Kit Professional.

While the chapter list for this layout has been AI-generated, the Word template that the Proposal Kit software will create is 100% human-written content.

Components of the Copywriting Proposal Template

Creating the Copywriting Proposal Template involves assembling several chapters and filling them in with your details. While there's no one-size-fits-all template for every situation, Proposal Kit offers layouts that can be customized using its extensive chapter template library. The Wizard software builds this template for you, customized to your needs. The Wizard software is included in every Proposal Pack and the Proposal Kit Professional. You can customize this list of chapters as needed in the Wizard software, such as adding additional chapters, removing chapters, and changing the order of chapters.

Cover Letter

The Cover Letter is the initial introduction to the potential client, where the copywriting company briefly outlines their interest in the client's project. It's a personalized note that sets the tone for the proposal, aiming to engage the reader and encourage them to review the detailed proposal.

Title Page

The Title Page acts as the front cover of the proposal, displaying essential information such as the proposal's title, the client's name, and the date of submission. It should be professionally designed to make a positive first impression.

Table of Contents

The Table of Contents provides an organized listing of the sections within the proposal. It helps the client easily navigate through the document, finding specific information quickly and efficiently.

Executive Summary

The Executive Summary gives a concise overview of the proposal, highlighting the key points of the copywriting services offered, the benefits to the client, and the desired outcome. It aims to capture the client's interest and summarize the value proposition.

Company History

The Company History section delves into the background of the copywriting company, showcasing its establishment, growth, and key milestones. This builds credibility and trust by displaying experience and longevity in the industry.

Services Provided

In the Services Provided section, the company details the range of copywriting services it offers, such as website content, SEO copywriting, marketing campaigns, and more. This section is tailored to show how these services meet the specific needs of the client.


The Methodology section explains the strategic approaches and processes used by the company to deliver effective copywriting services. It may outline stages of research, content creation, and revisions, providing reassurance of a structured and professional approach.

Project Plan

The Project Plan outlines the timeline and phases of the copywriting project from start to finish. It includes key milestones and deliverables, ensuring the client knows what to expect and when to expect it.

Cost Summary

The Cost Summary presents a detailed breakdown of the pricing for the services offered. Utilizing Proposal Kit's line-item database, this section can automatically generate precise cost data, making it clear and straightforward for clients to understand the investment required.


In the Testimonials section, past clients share their experiences and the benefits they've obtained from the copywriting services. This powerful tool aids in building trust through the endorsement of satisfied clients.


The Guarantee section outlines the company's commitment to quality and client satisfaction. It may include a promise of revisions or a money-back guarantee, which helps to alleviate any concerns about the risk of investment.

About Us

The About Us section provides more in-depth information about the company, its team, and core values. It's an opportunity to humanize the business and connect more personally with the client.

Back Page

The Back Page serves as the closing sheet of the proposal, often containing contact information, additional legal disclaimers, or a simple thank-you note. It ensures that the client has all necessary contact details for further communication.

This template is also referred to as

  • Content Writing Proposal Template
  • SEO Copywriting Proposal
  • Marketing Content Proposal
  • Web Content Proposal Sample
  • Business Writing Proposal Example
  • Advertisement Writing Proposal
  • Digital Content Creation Proposal
  • Freelance Writing Proposal Template
  • Creative Writing Services Proposal
  • Writing Project Proposal

How to create the Copywriting Proposal Template with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business has no extra logos or colors added. It is designed to be used plainly or customized with your logos and graphics.

This is a recipe for a template you can build in the Proposal Pack Wizard software using any of the Proposal Pack design themes. This template uses a new feature in the Wizard software for creating templates based on lists of chapters selected by the Business Proposal Outline Creator for Proposal Kit OpenAI GPT. We've used the GPT to generate this template recipe that you can paste into the Wizard's 'Select by AI' screen when selecting the templates for your project document. This Wizard feature will auto-select all the chapters generated by the GPT and map any mismatches to Proposal Kit chapter templates as best possible. This is a new experimental feature of the Proposal Pack Wizard software.

See this article, How to Streamline Your Business with AI Proposal Writer Tools, for more details on using ChatGPT to create your proposal outlines that can then be made by the Proposal Kit software.

If you have a ChatGPT Plus subscription for custom GPTs, use the Business Proposal Outline Creator for Proposal Kit OpenAI GPT to generate custom proposal chapter lists.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed the Proposal Packs so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software, which includes the entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.

How to Build Proposal Template from an AI Outline

This video shows how to build a Word format proposal template using the Proposal Pack Wizard software from an AI-generated outline. This video is illustrated with pre-created AI outlines of chapters that are pasted into the Wizard software, which then generates a Word document from the outline.

Key Takeaways

  • The Copywriting Proposal Template is built using a Proposal Pack or the Professional bundle using the included Wizard software.
  • You can create unlimited custom variations of this template.
  • The Wizard software automates quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • Proposal Kit is made for freelancers, small businesses, and non-profits.
  • Proposal Kit product content (templates, samples, software) is 100% written by humans.
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